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Expanding the Definition of Value

Modern Restaurant Management

Loyalty programs and promotions drive traffic – 70 percent of operators say loyalty programs increased customer visits in 2024. Loyalty programs are also providing value for both the operator and the consumer. Loyalty programs are also providing value for both the operator and the consumer.

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MRM Research Roundup: AI Investment Heating Up and Summer Dining Dos and Don’ts

Modern Restaurant Management

Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. Brand loyalty is also on the decline. At the same time, U.S. chain sales grew just 3.1 percent in 2024 — falling short of the 4.1 percent menu-price inflation rate.

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How Quick-Service Restaurants Can Use Technology to Reduce Wait Times in 2025

Lavu

By Q3 2019, they reported a 15% revenue increase and an 88% jump in digital orders compared to the previous year. When integrated with loyalty programs , these systems can even recognize returning customers and offer personalized promotions, making the ordering process even smoother.

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12 Mobile Food Ordering Statistics in 2025 That Reveal Explosive Customer Demand

Lavu

From higher app usage to growing demand for personalized ordering experiences, this data uncovers the trends influencing modern dining behavior. Beyond the basics, customers also appreciate the ability to see pricing clearly, including specials or loyalty app pricing seamlessly integrated. What are the key food delivery trends in 2025?

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MRM Research Roundup: Cautious Optimism, Beyond the Burn, and the Taylor Swift Economy

Modern Restaurant Management

Despite softer nationwide searches for malls, restaurants/food businesses contribute to many of the top growing categories since 2019, including bubble tea, vegan food, beer bars, waffles and Filipino food, and make up 17 of the top 25 brands seeing the most consumer interest in malls. Searches are also down eight percent from 2019.

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Technology Trends for the ‘New Normal’ Customer Cravings

Modern Restaurant Management

Hyper-connectivity and lifestyle trends will continue to influence and alter consumer behavior. Customers are incentivized by the appeal of cutting the line (without facing the wrath of fellow line members) and being rewarded for their patronage with generous loyalty programs.

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Delivery Dominance Starts with a Few Simple Questions

Modern Restaurant Management

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Putting it All Together.

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