‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’
Modern Restaurant Management
JULY 16, 2025
Work-Life Balance: I started Embark in 2010 and had my son in 2011. We supported them with strategic social media, influencer outreach, and scalable marketing systems. These included local influencer activations, media coverage, and event marketing that drove big opening-week numbers. It was a win-win. for franchise concepts.
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