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How To: Social Media Marketing in the Restaurant Industry

Modern Restaurant Management

We get it, you’re busy. The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting. And one thing we know about those 35 and younger – they love social media. Social media has become an ingrained part of our digital lives.

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Weathering the Storm: Small Business Expert Weighs In on Next Best Steps

Modern Restaurant Management

Yelp's Small Business Expert Emily Washcovick has years of experience helping small businesses survive and thrive, particularly in times of crisis. Learn why she says now is "a time to really look back on the business and plan for the future." and how they can best reach you.

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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Instead of having a vague goal like "Improve my business," make your goals more specific.

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Three Ways to Support Other Small Businesses Like Your Own (Infographic)

Modern Restaurant Management

As a small business owner, you know how important and impactful it is to support local creators. With the holiday just around the corner, it may be time to spread kindness throughout your community and other businesses. How to Shop Small Businesses as a Small Business.

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2021 Social Media Content Trends All Restaurants Should Know

Modern Restaurant Management

As a restaurant owner, you might not be able to connect with your customers in person right now, so social media is the next best place where you can establish and maintain relationships with your patrons. Videos are a must-have for any small business. Short-Form Video. Handheld Video and Live Streams.

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13 Ways to Promote Your Restaurant on Social Media

The Rail

By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, social media can be a powerful tool to help you attract new customers and build brand awareness.

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How Restaurants Can Utilize a Small Business Loan to Fuel Growth

The Rail

A well-utilized small business loan gives the financing required to scale your restaurant effectively and turns prospects into real outcomes. Expanding Operational Capacity to Meet Higher Demand When customer demand increases, businesses that do not scale up quickly lose valuable opportunities to competitors.