Modern Restaurant Management

AUGUST 5, 2025

He debunks common "lies" about social media, delivery apps, and technology budgets and offers practical tips for mastering the modern guest journey, from ranking on Google to turning a website into a sales machine. The most common mistake is thinking that they need to be active on social media.

Social Media

7 Shifts

NOVEMBER 24, 2024

However, the systematic gathering and analysis of data serves to lay a solid foundation for your business. Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. A data-driven approach gives you concrete insights to make strategic choices.

Marketing

Modern Restaurant Management

MARCH 26, 2025

“Restaurants need to think beyond just serving great food; they have to consistently deliver positive experiences across every channel to build trust, strengthen their reputation and keep guests coming back.” Restaurateurs should monetize word-of-mouth recommendations through referral programs and social media contests.

Marketing

Modern Restaurant Management

JANUARY 30, 2025

Social media platforms such as Instagram and TikTok now dominate, enabling brands to connect directly with consumers through personalized, engaging content. We encouraged users to share their creative recipes, which we amplified through social media to build excitement and a sense of collaboration.

Social Media

Modern Restaurant Management

FEBRUARY 18, 2025

In 2018, I opened a self-serve tap house and sports bar called Auggie’s Draft Room. Success in the restaurant industry isn’t just about serving great food or building a loyal customer base. You need to have a long-standing social media presence. Every story deserves an unforgettable ending.

Social Media

Modern Restaurant Management

OCTOBER 29, 2024

The day served up a multi-course menu of timely topics designed to empower restaurant marketers, including tapping into industry trends, deploying strong loyalty app campaigns, boosting ad performance with AI-powered tools, and the importance of storytelling and upleveling brand creative. The proof is, well, in the pudding.

Marketing

Modern Restaurant Management

JULY 15, 2025

Saunders stresses this isn’t a limited-time offer; but a long-term commitment to providing more value and serving the community. We’ve always been bold about our strategies, whether that’s simply our voice on social media, or taking a good, hard look inward to know what we can change for the benefit of our customers.

Pricing

Modern Restaurant Management

DECEMBER 5, 2024

During the holiday season, for example, drinks like apple cider, warm bourbon cocktails, and spiked hot chocolate become even more special when served in distinctive, themed glassware of varying shapes, colors, and sizes. Seasonal and specialty cocktail glasses that make signature drinks stand out.

Fine Dining

Modern Restaurant Management

JULY 30, 2025

But with that scale often comes complexity: more layers, less flexibility, and a growing distance from the communities they serve. Make Community Core to Your Infrastructure For many restaurants, community involvement is often limited to occasional moments, such as a holiday food drive, a donation jar, or a few charity posts on social media.

Small Business

Modern Restaurant Management

MARCH 18, 2025

With social media shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. This shift highlights the growing reliance on social media for information, making it crucial for restaurants to engage with this audience where they are.

2025

Modern Restaurant Management

APRIL 16, 2025

"After COVID, people are craving social dining experiences where the detail is leveled up." A caviar service at Costa in Charleston, South Carolina, top photo, features Regiis Ova Ossetra, served in its pure form alongside a chilled shot of Costa gin. "We offer tableside prosciutto carts with three different prosciuttos.

Back of House

Restaurant Business

DECEMBER 6, 2024

Brightly colored drinks, such as Chatimes vibrant purple taro and green matcha offerings, are attention-getting and tailor-made for social media. Early this year, Chatime also reinvigorated its brand platform with a refresh that celebrates and reflects its vibrant, youthful spirit.

Beverage

The Rail

OCTOBER 25, 2024

Here are five ways new hospitality venues can use social media to shout about their arrival on the local High Street. 5 Social Media Marketing Tips for New Bars and Restaurants Be Consistent The first thing you need to do as a new bar or restaurant is to ensure you’re posting regularly on social media.

Social Media

Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your social media. Don’t just rely on organic social media.

Social Media

The Rail

FEBRUARY 7, 2025

Consider launching social media challenges encouraging customers to post reviews or create branded hashtags that motivate your diners to become brand advocates. Then, you can share customer-created videos to diversify your content and provide social proof. Remember the days of beautiful dinner images on Instagram?

Serving

ChowNow

MARCH 21, 2025

Every successful restaurant has one thing in common: they know exactly who they are serving. Understanding who you serve can help you make strategic decisions that attract the right customers and keep them coming back. Family Status: Are you serving couples, solo diners, or parents with children?

Marketing

The Restaurant Group

DECEMBER 28, 2024

Introduction Social media has transformed the restaurant industry into a dynamic, interactive space. Today, its not just about serving food; its about crafting a digital experience that captures hearts and appetites. A strong social media presence is like your restaurants digital storefront.

Social Media

Modern Restaurant Management

JUNE 11, 2025

Platforms such as TikTok and Instagram serve as powerful marketing tools, particularly when a single video can attract thousands of viewers. They want to support brands that feel real, socially responsible, and aligned with what they care about. But what brings people back, again and again, is something more enduring than virality.

Marketing

Modern Restaurant Management

DECEMBER 31, 2024

Transformative Techniques Bartenders are experimenting with the foundations of a cocktail by using techniques like sous vide for prep and serving, forced carbonation for effervescence and clarified citrus to augment beverages before they even reach the mixing stage.

Beverage

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Your posts can serve as mini-ads for your restaurant, and they appear when customers search for your business. Make sure to add a clear sign-up form to your website and promote it on your social media channels.

Book

Modern Restaurant Management

FEBRUARY 27, 2025

We serve traditional food from different countries – including Venezuela, Spain, and more – on a bed of French fries, allowing our guests to get a taste of many different cultures at one incredible restaurant,” explained Jesus Araque, Owner and CEO of I Heart Fries. JA: Social media is huge for us.

Franchising

ChowNow

APRIL 4, 2025

Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media. Youre not just serving foodyoure managing impressions, experiences, and expectations, all in the digital world. A consistent, thoughtful social media presence helps build trust, personality, and familiarity.

Management

Modern Restaurant Management

FEBRUARY 24, 2025

These links can be sent via SMS, email, or social media, creating a smooth and convenient experience for both businesses and customers. Requiring a small deposit for reservations serves as an effective deterrent against no-shows while ensuring partial revenue in case guests fail to arrive.

Book

ChowNow

FEBRUARY 13, 2025

You find one that looks promising, but theres no websitejust a few scattered social media posts. It doesnt matter if you serve the best food in town; if youre missing a website, new customers either wont know about you or will avoid visiting because your restaurant seems outdated. Frustrating, right?

Social Media

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Every restaurant serves a unique customer base, and the more you know about them, the more effective your marketing efforts will be. Its not just about what you serveits about why you serve it. Study your competition.

2025

Modern Restaurant Management

JULY 11, 2025

The rise of food as lifestyle content on social media only amplifies this effect. Brand collaborations, whether between two CPG brands or between restaurants and food manufacturers, offer a way to generate excitement, expand reach, and tap into moments in culture, especially when paired with LTOs and social media campaigns.

License

ChowNow

JUNE 6, 2025

Think of it as a handshake with potential new customers, a moment to say, “Here’s who we are, what we serve, and why it matters to us.” Mentioning your location, menu items, and your cuisine types gives search engines the signals they need to understand your restaurant’s offer and put it in front of hungry people looking for what you serve.

Social Media

Modern Restaurant Management

JULY 23, 2025

Similarly, high-visibility kitchen areas serve as proxies for areas customers cannot see, while entry points and waiting areas set expectations for the entire experience. In the age of social media, these impressions spread faster and wider than ever before. Clean bathrooms communicate volumes about your overall operation.

Operations

Modern Restaurant Management

JUNE 20, 2025

Morimoto Asia elevates classic children's menu items with Pan-Asian influences, exemplified by their "Bao Wow," a hot dog served in a bao bun, and also offers boba tea and donut churros. Children today are exposed to a variety of cultures and cuisines from an early age, whether through travel, social media, or community diversity.

Menu

7 Shifts

OCTOBER 22, 2024

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Use local keywords in your social media posts, too. Keep the entry process simple.

Marketing

ChowNow

MAY 30, 2025

Leverage your restaurants social media insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for social media, email, and your website. Create a Photo Contest On Social Media Launch a simple photo contest.

Ordering

ChowNow

MAY 2, 2025

Other restaurants dump all their energy into social media, but forget that they dont actually own that customer relationshipif the algorithm shifts, their social media presence disappears. Next, focus on building a strong social media presence and encouraging online reviews to create social proof.

Email Marketing

Modern Restaurant Management

JUNE 24, 2025

Learn about the rapid growth of Ron''s Mac Bar and how the brand uses viral marketing and a business model that prioritizes efficiency and customer experience in this video from the team at UpFlip.

Serving

ChowNow

JANUARY 23, 2025

Social media Everyone is on social media , even if every person isnt on the same platform, so youll need to hit each of the major apps like: Instagram Facebook X (Twitter) TikTok Create a buzz with event pages, behind-the-scenes teasers, and countdowns to the big event.

Events

Modern Restaurant Management

MAY 9, 2025

Born in the 19th century as modest spots serving workers affordable fare like onion soup and crepes, bistros have become symbols of France’s culinary soul. Even rural cafés in distant locales have adopted the bistro blueprint: hearty food served in a welcoming space.

Fine Dining

Modern Restaurant Management

FEBRUARY 11, 2025

Tik Tok and other social media platforms are filled with influencers making nutritional claims and receiving millions of views. What role did social media have in the move to eliminate seed oils? More people than ever are questioning what goes into their meals and looking for restaurants they can trust.

2022

Goliath Consulting

APRIL 18, 2025

A warm welcome at the door, personalized follow-ups via email , and even thoughtful social media interactions can bridge the gap between technology and connection. Its not just about how well you serve, but how well you care. But digital convenience and genuine hospitality dont have to be at odds.

Hospitality