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Turning Tables with Video Testimonials: A New Recipe for Restaurant Marketing

Modern Restaurant Management

By offering social proof and trust, video testimonials encourage prospective customers to give your restaurant a try. Include some details, such as specific menu options or a signature craft cocktail, in the narrative. Promote on Social Media Social media is a must for video testimonials.

Marketing 450
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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal. If your market research goal is to introduce a new menu item, you can measure its success by tracking its sales and customer feedback. Instead of having a vague goal like "Improve my business," make your goals more specific.

Marketing 370
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Ready To Sell? Maybe You Should Be

Modern Restaurant Management

Sure, we all keep our excitement levels high when we first open, but over time, seasonality, employee issues, and the realization that weekends and evenings will never be yours start to chip away at that excitement. It will take effort, but at the end of the day, it is only the equivalent of a baseball season. Let’s get started.

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It’s All in the Glass: Selecting the Right Glassware to Complement Your Restaurant’s Vibe

Modern Restaurant Management

Seasonal and specialty cocktail glasses that make signature drinks stand out. During the holiday season, for example, drinks like apple cider, warm bourbon cocktails, and spiked hot chocolate become even more special when served in distinctive, themed glassware of varying shapes, colors, and sizes.

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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights. BUT most importantly I put it on all staff!

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

To do so, you must have an optimized website and engaging social media profiles. Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. It's an active marketing tool.

Book 195
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How to Increase Restaurant Sales: 15 Strategies That Drive Revenue

ChowNow

Think seasonal menu items, weekend-only bundles, or one-day-only discounts; the urgency motivates guests to take action soon. The best part is these promos don’t require big budgets or deep discounts, but they consistently boost restaurant sales while keeping your menu new and exciting.