Modern Restaurant Management

JANUARY 24, 2023

A survey conducted by MGH Advertising found that 45 percent of American diners said they tried a restaurant for the first time precisely because of a positive post on social media, while another 21 percent said they actively avoided a restaurant because of a negative post. What do you see when you search for your restaurant name on Google?

Social Media 493

Social Media Website Management SEO Customer Experience 493

7 Shifts

OCTOBER 22, 2024

Google has also prioritized mobile-friendly websites in its rankings, so a responsive site improves user experience and also helps you rank higher in local search results. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. The first step is to create a Google My Business account so that your coffee shop shows up on search results. Did you know that the average business with a Google account is found in over 1,000 searches per month? Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your SEO score is like a ranking for potential customers.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

The Rail

FEBRUARY 7, 2025

Optimizing Videos for Search Engines Search engine optimization (SEO) isnt just for written content. Include location-specific keywords that help local diners discover your restaurant while searching for dinner options. Sparkhouse is known for transforming video marketing and advertising into real conversations.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

OCTOBER 3, 2023

In addition, location-based advertising to target potential customers in your area is incredibly valuable, as is search engine optimization, to increase your visibility, and reach a wider audience. Finally, don't underestimate the power of word-of-mouth advertising, either.

Social Media 443

Social Media Customer Experience 2009 Customer Service 443

Modern Restaurant Management

MAY 27, 2022

Alt text is important for SEO as it allows search engines to index the images correctly. Also, not having alt tags can negatively affect your search engine rank, and when a page doesn’t render properly, the alt text appears instead, giving site visitors an idea of what they were supposed to see.

Email Marketing 508

Email Marketing Marketing SEO Social Media 508

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.'

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

7 Shifts

OCTOBER 22, 2024

Your Google Business Profile serves as the first point of contact for many potential customers searching for local restaurants. When someone searches for a restaurant or types in phrases like “best pizza near me,” a well-optimized profile can help your restaurant appear at the top of local search results.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 18, 2021

In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia talks about how restaurant-related brands are using national televison advertising to engage with customers. This data then helps brands understand which creative and programs deliver the best ROI.

Advertising 324

Advertising Website Management Consumer Goods Events 324

ChowNow

SEPTEMBER 16, 2020

In March 2020, searches for “restaurant takeout” on Google increased 285 percent , as diners reacted to the closure of dining rooms across the country. Expanding your ordering network also increases the chances that your customers will find you on search engine results. Offer your guests a variety of dining options.

Social Media 370

Social Media Online Ordering Download Mobile Ordering 370

Modern Restaurant Management

FEBRUARY 12, 2020

In many ways, TPO platforms serve as a new advertising mechanism for restaurants. With TPO platforms getting to the top of search engine listings utilizing optimization – and tapping into a broad base of subscribers – they offer exposure to many new customers.

Ordering 454

Ordering Online Ordering Customer Service Customer Experience 454

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. If your restaurant isnt showing up in search results, maintaining strong reviews , or engaging on platforms like Instagram and TikTok, youre missing out on a huge segment of potential diners. Consumer behavior is constantly evolving.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

FEBRUARY 12, 2024

If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. If you need assets created for the website, social media or advertising, As you and your team get settled into your new restaurant roles, you can decide which services and accounts to maintain and which to cancel.

Social Media 454

Social Media SEO Online Ordering Website Management 454

The Rail

APRIL 14, 2025

A small company loan offers the funds required to reach a larger audience, whether via digital advertising , content marketing, social media interaction, or search engine optimization.

Small Business 130

Small Business Cash Management Social Media Consumer Goods 130

Modern Restaurant Management

APRIL 30, 2021

Prominently advertise your commitment to these safety and health guidelines in your social media page and website. This means that it is paramount that users are not only able to find you through search engines, but that they see favorable reviews of your restaurant online.

Marketing 568

Marketing Food Safety Social Media Small Business 568

EATER

MARCH 1, 2021

Following a heated debate on Twitter, the site has been replaced with an apology Over the weekend, product manager and engineer Tom Redman announced on Twitter that he and two friends were launching Recipeasly, a website for those looking to collect online recipes without having to read the many words of the recipe’s creator.

2021 326

2021 Website Management Advertising SEO 326

ChowNow

JUNE 20, 2024

SEO, or Search Engine Optimization, is the practice of using a combination of keywords, tools, descriptions, linking and headings to enhance a website’s visibility and ranking on search engine result pages. Improve Customer Satisfaction SEO is about more than search engines. What is SEO?

SEO 195

SEO Social Media Website Management Mobile Ordering 195

ChowNow

JULY 2, 2019

The search giant is the common denominator for customers looking for information about restaurants online. This is why they’ve been known to exploit restaurants’ search engine traffic, intercepting their customers and redirecting them to their commission-based sites. They overtake your Google search results.

Online Ordering 199

Online Ordering Website Management Food Order Demo 199

7 Shifts

OCTOBER 9, 2019

The first thing you’re going to do is search online for a place that meets these criteria, right? Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. Take a look at this graph showing search trends for the keyword "dinner near me" over the last 5 years.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

MAY 18, 2021

At PepsiCo, our Foodservice Digital Lab and Black Restaurants Deliver programs work with our restaurant partners to optimize online presence and online ordering and delivery capabilities through tailored plans, which can include search engine optimization (SEO), website development, and digital advertising strategy.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Modern Restaurant Management

JULY 1, 2020

Takeout in particular produces high margins for restaurants, and we’ve seen a 10X increase in searches for takeout since March 10. Since May 25, we’ve seen a 1785 percent relative increase in searches for Black-owned businesses, compared to the three weeks prior.

2020 450

2020 Travel Food Safety Consumer Goods 450

Goliath Consulting

SEPTEMBER 18, 2023

In today’s rapidly evolving digital landscape, businesses are constantly searching for platforms to connect with their audiences. Additionally, as users spend more time on a single post, the dwell time increases, which can be a positive signal for search engines. Enter Threads and X (previously known as Twitter).

SEO 195

SEO Advertising Catering Point of Sale 195

Indoor Media

JANUARY 1, 2021

That way, when a potential customer searches for information online, they find your article, read it, and are more likely to give you their business. Consequently, creating strong content is partially about anticipating those searches as well as branding your relevant answer. Think about the articles you’re drawn to.

Blog 148

Blog Advertising SEO Article 148

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. They should all work together to create a smooth customer journey, from their initial search on your website to when they sit down with their meal. What is a restaurant marketing plan, and why do you need one?

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

FEBRUARY 8, 2024

Diners can use OpenTable to search for available reservations at any restaurant near them. For all these reasons, you need the right apps to manage your presence on search engines. Meez also helps restaurants understand their food costs and engineer menus that deliver reliable profits based on those costs.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

Diners can use OpenTable to search for available reservations at any restaurant near them. For all these reasons, you need the right apps to manage your presence on search engines. Meez also helps restaurants understand their food costs and engineer menus that deliver reliable profits based on those costs.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. This makes food delivery services a great way to promote your restaurant.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

ChowNow

SEPTEMBER 9, 2024

There’s no one-size-fits-all here, but your budget should be flexible to accommodate unexpected advertising opportunities. Young diners are more likely to find new restaurants to try by searching or browsing online, so it’s important to have an online presence.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. Posting on social media, optimizing visibility on search engines like Google, and building an email list are all key.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

FEBRUARY 18, 2020

Scott Landers – Co-Founder and Systems Engineer, Figure 8 Logistics. At ezCater we’re seeing catering lead times shrinking, with increased search volume for events four or less hours away. Foods like pasta and instagrammable desserts will also find relevance here. Restaurants must adapt in this on-demand digital era.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). Ranking in Google Search Results Improves Localization will help achieve mutual understanding with search engines, which also pay attention to language nuances when determining the relevance of a site to a query.

SEO 130

SEO Social Media Customer Service Customer Experience 130

Restaurant Engine

DECEMBER 11, 2024

This provides you with the perfect environment to advertise your restaurant and host new and current customers. Advertise it and post it in as many places digitally and locally as you can to create a sense of excitement. In addition, you may be surprised by how many people dont know how to cook and would like to learn.

Events 52

Events Specials Workshop Entertainment 52

Indoor Media

AUGUST 5, 2020

A well-thought-out domain name is critical to your marketing and advertising. Note, when printing your domain name on advertising, it helps to capitalize each letter to make it easier to read and remember. Think about the information that your customers might want to see when searching for an auto shop and visiting your website.

SEO 117

SEO Website Management Customer Service Advertising 117

Restaurant Engine

MARCH 26, 2025

Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on social media platforms and with their own pay-per-click budgets. According to one study , searches containing the phrase “near me” have grown over 900% in the past few years.

Marketing 52

Marketing SEO Mobile Ordering Online Ordering 52

Indoor Media

JULY 15, 2020

One of the good things about video is that it can be repurposed for all types of advertising. Not only do consumers love videos, but Google and other search engines love video as well. Including video can increase your search engine rank on Google and improve your chances of showing up first for search results.

Marketing 131

Marketing Consumer Goods Email Marketing Advertising 131