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Taking a Bite Out of the QSR Market through Effective Advertising

Modern Restaurant Management

No matter the size, a brand always wants to gain more market share in order to secure higher profits. There is also a push around convenient features like app ordering and delivery, especially since the onset of the pandemic. Advertising that entertains audiences generates market-share growth over the long term.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

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TO BE A COOK – DON’T LET OTHERS DEMEAN THE JOB

Culinary Cues

How many times has the job been referred to as “flipping hamburgers” or working in a “greasy spoon”? It was a job and a paycheck, a signal that I wanted to take on some responsibility, and the beginning of a six-decade work ethic, but there were no pats on the back for a choice of careers.

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Leveraging POS Systems to Future-Proof Your Restaurant and Maximize Profits

Modern Restaurant Management

At the end of 2021, four out of five restaurants reported facing a staffing shortage due to reduced operating hours and dining capacity. The system would alert an operator of these changes, giving them access to these unique insights and allowing them to quickly adjust orders to prevent waste. For reference, the top four U.S.

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The 10 Best Bits of Advice We Heard on Season 1 of the Restaurant Growth Podcast

7 Shifts

We wanted to take a look back and highlight some of our favorite moments during our first season. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center. says McCutcheon.

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SOCi Report: Brand Loyalty Affected by Online Inaccuracies

Modern Restaurant Management

“As in any good relationship, consumers expect honesty and reliability when they seek out businesses online,” said Damian Rollison, Director of Market Insights at SOCi. ” Brands still stuck in the past and not optimizing their online profiles may lose out on significant market share.

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How To Create a Fair Holiday Work Schedule For Restaurants

7 Shifts

While every restaurant should properly plan out its work schedule during the holidays (and year-round, for that matter), not every restaurant needs to drastically overhaul its schedule when December rolls around. For some, overtime is an unavoidable expense in order to keep the restaurant running. Hire Additional Staff in Time.