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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part One

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.

2025 419
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MRM Research Roundup: AI Investment Heating Up and Summer Dining Dos and Don’ts

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. Mobile app and website satisfaction improve 1 percent each to 83 and 82, respectively.

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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

” As the agency celebrates its 15th anniversary, Embark is unveiling a new logo, updated website , and a refreshed slogan: “For the industry, by the industry.” I launched an internship program where I mentored marketing students in exchange for project help. It was a win-win. for franchise concepts.

Marketing 474
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The Complete Guide to Online Ordering Systems for Restaurants

ChowNow

With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. So, if instant exposure and hands-off management are what youre looking for, third-party platforms can help bring in orders without requiring much on your end.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Are you all about sustainable sourcing? A strong online presence means more visibility, more orders, and, ultimately, more revenue.

2025 195
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups. You can also integrate your restaurant's POS system with customer relationship management (CRM) software to better understand your customer base.

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How to Measure and Improve Restaurant Marketing ROI (Free Calculator Inside)

ChowNow

That includes: Design fees or creative work Software tools (like email platforms or POS systems with marketing features) Paid placements (like Google Ads or local sponsorships) Staff time spent managing marketing efforts Leaving these out leads to misleading numbers and often inflated ROI. What counts as a return?

Marketing 195