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Loyaltyprograms are the secret sauce for keeping customers hooked, whether you're a cozy corner café or a massive restaurant chain. Whether you’re a mom-and-pop diner or a fancy spot downtown, a good loyaltyprogram keeps things fresh, and those repeat visits rolling in.
In 2022, with the introduction of ChatGPT, we saw restaurants – and just about everyother industry – look for ways to incorporate artificial intelligence within their customer operations. Restaurants succeed or fail based on loyalty, which is a direct result of customer experience.
Don’t worry, if you are searching for the best way to attract and retain more and more customers, then you must try implementing a loyaltyprogram. With proper loyaltyprogram management, you will be able to improve your sales as well as customer engagement. Key Benefits of Loyalty Reward Programs.
“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
Loyalty expert Hope Neiman, CMO at Tillster, says these are the four things she sees that restaurants often get wrong when building loyaltyprograms + brand champions: Lack of clarity and consistency. "The Bear" was a reminder to operators that they are not alone in their struggles. No personalization.
What should restaurant operators take away from these results to meet guest expectations? Winning new customers is harder in this market so operators should lean into customer databases to leverage loyalty. In what ways can restaurant operators rework menus to be responsive to guests and hopefully profitable?
Here’s how loyaltyprograms often pan out: A customer downloads the app. Although the average consumer belongs to 15 or so loyaltyprograms, they use fewer than seven. So how can you make your loyaltyprogram stand out instead of going stale? Does that sound familiar?
Rewards for Loyalty. The challenge for restaurant operators, then, is how to win back and retain customers in a time of rising prices. Many restaurants woo diners by offering them incentives in the form of rewards for their loyalty. App users also prize the ability to place orders quickly, and to earn and track loyalty points.
In the restaurant industry, advances in payment processing and payment technology are driving significant changes, influencing everything from customer experience and operational efficiency to revenue generation and security. This trend, which gained significant momentum during the pandemic, will remain a core focus in 2025.
In California, annual fees for a liquor license can also reach up to $1M, depending on factors like operating hours, customer policies, and whether the establishment offers on-site brewing. By curating a distinctive cocktail program, restaurants can tap into this demand, attract a broader audience, and encourage repeat business.
Digital loyaltyprograms surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Having a loyaltyprogram today is table stakes. Loyalty Lessons Learned.
The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyaltyprograms, and digital innovations. To keep guests coming back, operators must provide a value proposition where convenience, quality, and personalization are all part of the equation.
While there’s no single recipe for recruitment and retention success, many restaurateurs are leveraging a proven approach: loyaltyprograms. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. times more likely to experience double-digit revenue growth.
This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. These transparent practices not only reduce resource use but also build trust with Gen Z diners, who actively seek out brands that prioritize ethical and sustainable operations.
Promotions and loyaltyprograms are necessary to convince Americans to dine out more frequently, according to new research from Provoke Insights and Modern Restaurant Management (MRM) magazine. Americas still want to dine out, so promotional deals and loyaltyprograms make them feel like they are being responsible with their money.”
The average restaurant operating a sit-down dining experience can miss 15-30 percent of incoming calls on average, with that number possibly being even higher during busy hours. Operational Efficiency : No constant interruptions for staff to focus on what matters when an AI phone host is available 24/7 3. menu, hours, etc.),
Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Restaurateurs should monetize word-of-mouth recommendations through referral programs and social media contests.
For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. After a challenging 2024, it’s promising to see restaurant operators looking ahead to 2025 with optimism.
Despite 93 percent of QSR operators indicating they raised prices in 2024, nearly two-thirds (64 percent) reported increased traffic across all dayparts, according to TransUnion’s QSR Industry Report: Bridging the Affordability and Profitability Gap.
Partner with a Community Program and Give Back One of our most impactful strategies is partnering with GiftAMeal, a community engagement platform that fosters social good. With GiftAMeal, customers can take a photo of their food or drink at any Health Nut, and for each photo shared, a meal is donated to someone in need.
The 5 Must-Have Restaurant Customer Retention Strategies for 2025 These are the absolute must-have retention strategies every restaurant operator should use if they want to grow their customer base this year. People love the feeling of being rewarded for their dedication, and a good program ensures they feel appreciated every time they visit.
More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report.
For restaurant operators, these challenges underscore the importance of thoughtful decisions that boost efficiency and drive customer retention. Data-backed loyaltyprograms, in particular, present a key opportunity for marketers to foster deeper customer connections in 2025.
consumers not only spurring inflation but lowering overall consumption and slowing the economy, cautioned Ben Johnston, Chief Operating Officer of Kapitus, a small business lender and marketplace. "U.S. " What can restaurant operators do to take proactive steps to mitigate potential future shocks to their supply chains and costs?
Enter the cloud, which helps restaurant operators deliver services and make informed business decisions based on up-to-date data, right here, right now. This allows restaurant operators to know, for instance, what’s selling faster than hot cakes or which dishes are performing poorly. Time to Get Your Head in the Cloud.
Customers expect seamless online ordering, loyaltyprograms, and delivery options, and franchise systems need to invest in tech to stay competitive. Customers expect seamless online ordering, loyaltyprograms, and delivery options, and franchise systems need to invest in tech to stay competitive.
These changes are driven by a combination of consumer demands, technological breakthroughs, and the industry’s need to adapt to economic and operational challenges. From reimagining workflows to enhancing guest interactions, technology is shaping how restaurants, bars, and hospitality businesses operate.
Rewards Program for Consistent Effort A defined program goes a long way in keeping employees motivated through the ups and downs of a demanding season. Keeping staff engaged throughout the year with these practices will build loyalty and contentment that contribute to your business’ success, season after season.
” Those words from Katherine Pendrill, Senior Manager, Content Marketing at TouchBistro, should be quite telling for restaurant operators as they point out the opportunity that exists to reach a valuable audience. Despite the bite from inflation, TouchBistro’s 2024 U.S.
As the QSR industry becomes increasingly crowded, understanding operations from the inside out is more crucial than ever. As competition intensifies, companies must innovate and streamline operations to stay ahead. Here are my top tips on driving streamlined operations that generate results.
Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty. Promotion and LoyaltyPrograms. One of the benefits of operating a single-location restaurant is that you do not have to comply with rules and regulations of larger chain franchises.
"We are seeing many restaurants, chains and independents use price value messages to win new customers and grow visits and loyalty with existing customers. In China, where 53 percent of traffic is driven by deals, operators such as KFC, McDonald’s, and local chains like Dicos are engaging in price wars.
Reliable experiences build brand loyalty, and systemic processes lead to reliable profit margins. As chain restaurants continue to integrate new technologies into their daily operations, store-to-store standardization of these technologies is often an afterthought.
Building an integrated tech stack is essential for independent restaurants that want to streamline operations and improve customer service. When integrated with other systems, it allows for easy syncing with online orders and real-time inventory management, making operations smoother and more organized.
In this guide, youre going to learn: The key components of effective restaurant operations management Common challenges restaurant owners face (and how to solve them) Best practices to run a more efficient and profitable restaurant Lets explore what it takes to manage restaurant operations like a pro.
Whether youre an independent operator or part of a small chain, visibility is everything. Whether its a loyaltyprogram, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Study your competition.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. And the digitization of operations over the past few years means that the industry is getting better at capturing that data. Data, Data, Data.
. "If I had the opportunity, I would encourage them to employ voice analytics, not to automate ordering, but rather to analyze customer/employee conversations for insights into customer experience, operational efficiency, marketing effectiveness, safety compliance, employee engagement, and more, he said. "The
In a recent report shared by TouchBistro on the State of the Restaurant Industry for 2025, data provides key insights into a year marked by both significant hurdles and notable resilience for the restaurant franchising industry and quick-service restaurant (QSR) operators.
These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently.
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyaltyprograms and third-party delivery services. Consider the alarming pattern over the past three years.
The pandemic has challenged the relationship between restaurant operator and guest. Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyaltyprograms are commonplace today, a necessity and important part of restaurant marketing strategy.
Is your delivery operation disorganized? The operational and customer service benefits of using an aggregator. This eliminates the need for staff to manually input orders, reducing mistakes, speeding up service, and ensuring smoother kitchen operations. Do orders get lost in the shuffle between different platforms?
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