Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

Franchise 190

Franchise Franchising Operations Loyalty Program 190

Modern Restaurant Management

JUNE 3, 2024

The evolution from paper punch cards to digital loyalty programs marks a significant progression in how restaurants engage with their guests. By developing targeted advertising or personalized emails, you can significantly boost the effectiveness of your marketing campaigns. They foster genuine connections.

Loyalty Program 120

Loyalty Program Coupons Customer Experience Seasonal Menu 120

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. Company information is any data generated by your company during your regular operations. Loyalty Programs. Loyalty programs also allow you to collect behavioral data.

Loyalty Program 195

Loyalty Program Mobile Ordering Email Marketing Online Ordering 195

Modern Restaurant Management

NOVEMBER 23, 2021

Restaurant operators are now looking for solutions to retain customers as colder weather and economic conditions threaten their bottom line. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience. Connecting On- and Off-Premises Data.

Loyalty Program 176

Loyalty Program Email Marketing Customer Experience Seasonal Menu 176

Open for Business

APRIL 9, 2024

Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. That’s the definition of loyalty. So why does loyalty matter so much to restaurants? Developing an effective loyalty program that encourages guests to return to your restaurant takes time and effort.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Modern Restaurant Management

JANUARY 8, 2024

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. During peak seasons, considering outsourcing certain services becomes a practical solution to ensure seamless operations. Read the first part, here.

2024 208

2024 Loyalty Program Cash Management Customer Experience 208

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 189

Marketing Loyalty Program Email Marketing Coupons 189

Lavu

FEBRUARY 21, 2020

With so many restaurants operating in the same space, competition is usually high. Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers. Importance of Restaurant Loyalty Programs. Implementing rewards programs is an effective way of achieving this.

Loyalty Program 78

Loyalty Program Point of Sale Website Management Customer Experience 78

Modern Restaurant Management

APRIL 15, 2024

This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. Loyalty Points : If your restaurant has a loyalty program, providing additional points for completing a survey will make an excellent incentive.

Management 171

Management Management Loyalty Program Social Media 171

7 Shifts

NOVEMBER 1, 2022

Restaurant owners and operators wear a lot of hats. They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. What is a restaurant marketing plan? Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

DECEMBER 1, 2020

And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim. Below, we’ll explore three steps to building relationships and an effective customer loyalty program. First, consider adopting a touchless loyalty system. McKinsey & Co.

Loyalty Program 189

Loyalty Program Customer Experience Point of Sale Employee Relations 189

Modern Restaurant Management

JULY 12, 2022

Be In Charge of Your Own Marketing. From email and text to social media marketing, let your customer base know you’re participating in Restaurant Week and what kind of discounts you will be offering. Attract and Retain Guests with a Loyalty Program. So, what are you waiting for?

Loyalty Program 212

Loyalty Program Online Ordering Point of Sale Customer Experience 212

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 136

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 136

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. Leverage effective content marketing and local SEO by sharing informative and entertaining content about your business. Happy customers are your best advocates.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Modern Restaurant Management

JANUARY 31, 2024

Ninety-four percent of operators are planning some form of expansion and more than half of the 600 U.S Additionally, the report found that AI is already part of mainstream restaurant operations as 89 percent of operators surveyed are already using it in their restaurants in some way. What results did you find surprising and why?

2024 191

2024 Online Ordering Website Management 2023 191

Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Create a loyalty program that rewards customers for repeat visits during the Super Bowl. Between social media, loyalty programs, apps and email/text, restaurants have a built-in database of loyal customers.

Loyalty Program 149

Loyalty Program Social Media Email Marketing Online Ordering 149

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Loyalty Program 158

Loyalty Program Social Media Email Marketing Point of Sale 158

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. The pandemic forced restaurants to completely transform how they operate, which naturally impacts how they interact with consumers. Operations have shifted to a more digital experience. Leveraging email is a great starting point.

Marketing 199

Marketing Email Marketing Loyalty Program Point of Sale 199

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

DECEMBER 5, 2022

Contactless payment solutions drive operators’ revenue and elevate customer experiences, but how can the technology set restaurants up for long-term success? In addition to deploying technology to address these shifting customer habits, arguably one of the biggest hurdles restaurant operators face is vendor fatigue.

Loyalty Program 217

Loyalty Program Mobile Ordering Employee Relations Customer Experience 217

SpotOn

MAY 13, 2024

  From crafting a summer menu that celebrates seasonal ingredients to offering cool beverages can enhance customer loyalty, adapting to the busy season with innovative menu ideas and online ordering can set your restaurant apart. Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Modern Restaurant Management

MAY 20, 2022

Teriyaki Madness (TMAD) had the "bowls" to admit they messed up and turned the mistake into a unique marketing opportunity. In late February, a marketing team member was training a coworker on how to send five winners of a “Free Bowls for a Year” drawing their notifications at once instead of one at a time.

Email Marketing 173

Email Marketing Loyalty Program Point of Sale Download 173

Modern Restaurant Management

MAY 25, 2022

Operating a successful restaurant is no easy task, and the fruits of your labor are dependent on a variety of factors. Quality food and top tier service with the incentivization of loyalty programs and a good location should be enough to get a good share of local customers. But what happens when you hit your local ceiling?

Email Marketing 175

Email Marketing Social Media Food Truck Loyalty Program 175

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Modern Restaurant Management

DECEMBER 3, 2020

If you don’t already have a gift card program, now would be the time to launch one. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Get Social with Digital Marketing. Along with social media, email marketing is a great tool to help drive business to your restaurant.

Loyalty Program 199

Loyalty Program Seasonal Menu Social Media Email Marketing 199

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Send Relevant Emails. Restaurant email marketing is another cost-effective way to boost your brand. Does this type of marketing work in 2022?

Marketing 197

Marketing Email Marketing SEO Social Media 197

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. MDP Restaurant Group operates concepts nationwide, including their newest concept: Bambuu Asian Eatery. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Franchise brands have the benefit of higher levels of awareness and national brand marketing dollars behind them.

Loyalty Program 190

Loyalty Program Email Marketing Online Ordering Employee Relations 190

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. For this, you can follow these tips: Leverage review incentives programs like discount offers or free appetizers.

Social Media 188

Social Media Email Marketing SEO Consumer Goods 188

iTab POS

NOVEMBER 8, 2018

Enrolling in Customer Loyalty Programs and Email Marketing Lists. Even after closing their check, offer your customers to join your loyalty program or to receive marketing emails. This system controls almost all of the restaurant’s technical operations.

Loyalty Program 45

Loyalty Program Marketing Email Marketing Customer Experience 45

Focus POS

JANUARY 18, 2022

Many mobile POS systems also increase your customer convenience by offering more payment options, the ability to split checks, email receipts, and ask for client feedback. Something like a c loud-based kitchen display system could help your business operations perform better and reduce errors simultaneously. Cloud Storage Loyalty.

2022 78

2022 Technology Loyalty Program 2025 78

Modern Restaurant Management

JULY 23, 2021

This year, 42 percent of restaurant brands plan to invest in customer loyalty programs. As consumer adoption continues to grow, restaurants can look to three key mobile marketing strategies to increase visits and drive loyalty and engagement across mobile. Restaurants must make loyalty programs accessible and convenient.

Loyalty Program 221

Loyalty Program Mobile Ordering Download Email Marketing 221

Modern Restaurant Management

OCTOBER 1, 2020

Some have white-labeled those same delivery services for integration within their organizations, and others have built out programs for pick up or delivery entirely in house. The reality of restaurant operations during such unusual times is that brands need to be ready to turn on a dime.

Delivery 193

Delivery Loyalty Program Download Online Ordering 193

SpotOn

MARCH 5, 2024

Kim Dieu knows marketing. Before she opened the modern Vietnamese concept Mi' N Tea , alongside her brother, Troy, and parents, Kim Tran and Dan Dieu, she worked in product marketing and graphic design, helping build brands. But she ran into a familiar operator dilemma: there was so much to do and only so many hours in the day. "Every

Email Marketing 52

Email Marketing Loyalty Program Online Ordering Front of House 52

Focus POS

SEPTEMBER 10, 2020

When you operate a restaurant, you require the best tools for the job. The right POS can automate data collection across systems, compile that data into easy-to-read reports, and give you clues and insight into how your business operates. A delivery operation can be very profitable if done well, but it requires the right software.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

NOVEMBER 3, 2021

With the potential for serious financial impact, it's imperative that restaurateurs and operators pay attention to the impact cybersecurity can have on your business, and your bottom line. The most important ones for restaurateurs and operators to be aware of are: POS Data. Types of sensitive data in a restaurant.

Audits 370

Audits POS Loyalty Program Information 370