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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 193
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Survey Says: Restaurateurs Are Making Expansion Plans

Modern Restaurant Management

Ninety-four percent of operators are planning some form of expansion and more than half of the 600 U.S Additionally, the report found that AI is already part of mainstream restaurant operations as 89 percent of operators surveyed are already using it in their restaurants in some way. What results did you find surprising and why?

2024 198
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Improving Survey Response Rates for Restaurant Managers

Modern Restaurant Management

Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. Fortunately, managers can apply multiple strategies to increase their response rates.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Restaurant owners and operators wear a lot of hats. They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. What is a restaurant marketing plan? Video Version.

Seating 221
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What Consumers Want? A B2C Checklist

Modern Restaurant Management

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.

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How Gift Cards, Loyalty Programs, and Customer Reviews can Help Your Restaurant

Lavu

With so many restaurants operating in the same space, competition is usually high. Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers. Importance of Restaurant Loyalty Programs. Implementing rewards programs is an effective way of achieving this.

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43 Simple Yet Effective Restaurant Marketing Tips and Examples For Growing Foodservice Operations

Apicbase

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.