Modern Restaurant Management

DECEMBER 23, 2024

For instance, I believe loyalty programs will evolve even further from providing customized recommendations, exclusive offers, and curated experiences based on past purchases and preferences. In 2025, the brands that win will be those that turn data insights into meaningful guest interactions.

2025 346

2025 Hospitality Bar Customer Experience 346

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

MARCH 11, 2022

While the top three third-party delivery services dominate the food delivery market , 70 percent of consumers prefer to order from a restaurant’s own website or mobile app, and 52 percent of US diners trust those websites and apps more than other portals. Former competitors are now part of the same umbrella company. Final Thoughts.

2022 520

2022 Marketing Fast Casual Mobile Ordering 520

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

JUNE 12, 2025

Use Automated Email Marketing to Stay Top of Mind with Customers 88% of people check their emails every day, making email marketing one of the most effective ways to increase sales. Reward Repeat Customers for their Loyalty A well-designed loyalty program turns loyal customers into your most reliable source of repeat business.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

JANUARY 17, 2024

With not much time on their hands, the younger generations of adults don’t have much time to cook – with other sources of supplemental income keeping them busy 24/7. To maximize consumer loyalty, divide diners into separate groups to help you speak to them directly.

Loyalty Program 489

Loyalty Program Mobile Ordering Customer Experience Back of House 489

Modern Restaurant Management

MAY 3, 2022

Data collected from receipts and other publicly available sources in a January report shows a clear takeaway for quick service restaurants (QSRs): percentage-based discounts are winning the food delivery space. Loyalty Rewards. And of course, everyone also wants a deal. Percentage-Based Discounts.

Delivery 508

Delivery Loyalty Program Food Customer Service 508

EATER

OCTOBER 21, 2024

PLNT Burger further incentivizes plant-based purchases by turning that data into a loyalty program, rewarding customers with free food for amounts of water or land “saved.” On its website, the restaurant describes itself as a place that “strives to source local, sustainable and organic when possible,” and lists its farmers on the menu.

Sustainability 326

Sustainability Sourcing Consumer Goods Seasonal Menu 326

Modern Restaurant Management

MAY 24, 2024

This stresses the need for customer retention programs. Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. Thus, loyalty programs are the best ROI-driven strategy for customer retention.

Loyalty Program 438

Loyalty Program Point of Sale Email Marketing Customer Experience 438

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

7 Shifts

FEBRUARY 22, 2021

If you aim to increase customer retention, one of the most important investments is loyalty programs. According to Shoes for Crews Europe , 57% of adult consumers are more likely to visit restaurants with a loyalty program. Why get a loyalty program? Why get a loyalty program?

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

ChowNow

FEBRUARY 21, 2025

Thats why the smartest approach is to use these apps as a tool , not your main source of online orders. You can also use loyalty incentives, like a rewards program that gives customers points when they order through your website but not when they order through third-party apps. The key to both social media and email marketing?

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

JANUARY 8, 2024

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

JUNE 16, 2025

Imagine sending your child to college and not knowing what the meal plan will cost or even more illustrative, when going into a restaurant and noticing that everything on the menus is 'market price.' ' No wonder consumers are becoming more resistant to eating out.”

Supplies 221

Supplies Operations Food Supply Consumer Goods 221

Modern Restaurant Management

DECEMBER 30, 2021

Reviewing the market landscape is a great way to get ahead of the competition. This new tech increases brand loyalty by reducing poor customer experiences like incomplete orders and delays by giving restaurants full control of order operations, including how much goes in and letting them decide how many dishes they can make at once time.

Loyalty Program 579

Loyalty Program 2022 Kitchen Safety Customer Experience 579

Modern Restaurant Management

DECEMBER 5, 2022

Where in the past, owners would have to glean data from disparate sources from multiple vendors, a universal payment solution would collect and consolidate all insights. This would allow owners to cultivate more personal relationships to increase customer loyalty and better market to each individual.

Mobile Ordering 563

Mobile Ordering Loyalty Program Employee Relations Customer Experience 563

Modern Restaurant Management

JUNE 12, 2024

Additionally, AI algorithms can analyze customer data to create personalized marketing campaigns, significantly improving customer engagement and retention. An overwhelming 91 percent of restaurants reported leveraging targeted digital marketing campaigns to reach new demographics in the recent Incisiv restaurant study.

Loyalty Program 473

Loyalty Program Mobile Ordering Dietary Restrictions Customer Experience 473

Modern Restaurant Management

JUNE 13, 2025

We also see the Change Maker program as a way to identify future leaders for Snooze. With the right tools and support, Change Makers can assist with onboarding and training new Snoozers, manage relationships with local non-profit partners, and help drive local, community-focused marketing initiatives.

Sustainability 251

Sustainability Loyalty Program Leadership Food Supply 251

Focus POS

OCTOBER 1, 2020

With a loyalty program that resonates with what your customers value, you open the doors to greater communication with your customer base that translates to much more than just increased revenue. How loyalty programs have evolved. Modern loyalty programs add a lot more than a free item after so many purchases.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. Focus digital marketing on upsales by extending an offer while consumers are on site or creating an order off-premises.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

Modern Restaurant Management

AUGUST 9, 2022

Source: Sense360 ) Owners can take advantage of tools that exist at no cost to the restaurant while enabling them to bring in dollars without turning tables. The digital solutions mean a kitchen becomes the source of revenue – with less hostess, server, busser, or other overhead costs.

Loyalty Program 503

Loyalty Program Mobile Ordering Kitchen Safety Online Ordering 503

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Consumers Love Loyal Eighty-five percent of consumers are joining loyalty programs, and restaurant merchants know they need to capitalize. According to the 21st Annual U.S.

2024 492

2024 Loyalty Program Food Order 2030 492

Modern Restaurant Management

FEBRUARY 3, 2022

Loyalty : Loyalty programs also saw a major uptick during the pandemic, with two in five operators implementing their loyalty programs in the last one to two years. Now, more than half of all operators (57 percent) report offering a loyalty or rewards program of some kind.

Loyalty Program 486

Loyalty Program Online Ordering Cash Management Point of Sale 486

Lavu

APRIL 17, 2025

Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Create targeted promotions and loyalty programs.

POS 78

POS Loyalty Program Marketing Point of Sale 78

Lavu

APRIL 4, 2025

Personalized marketing helps restaurants connect with customers by tailoring offers and experiences to individual preferences. With 62% of consumers leaving brands that fail to personalize experiences , personalized restaurant marketing can increase revenue by 10-30%. favorite dishes, dining frequency).

Marketing 78

Marketing Loyalty Program Email Marketing POS 78

Modern Restaurant Management

AUGUST 28, 2023

Yet, restaurateurs often struggle to keep pace with marketing trends. That paradigm shift has made what marketers call digital transformation key. Some systems — such as a point-of-sale or loyalty programs — are boiler-plate and already gather some data. It isn’t useful in its own right.

Loyalty Program 419

Loyalty Program Management Management Customer Experience 419

Modern Restaurant Management

JUNE 12, 2023

Brand purpose is crucial in the management of restaurants as it can significantly enhance customer loyalty, employee engagement, and overall business performance. Sustainable sourcing is one social responsibility initiative that resonates with Gen Z. Reducing waste, whether food or packaging, is another initiative that appeals to them.

Social Media 419

Social Media Loyalty Program Communication Website Management 419

Modern Restaurant Management

FEBRUARY 18, 2020

” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. One great thing about the online delivery market is that it produces massive amounts of data. Marketing efficiency and effectiveness.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

Modern Restaurant Management

DECEMBER 21, 2022

Expand Customer Loyalty : This year, many restaurants didn’t necessarily see a drop in topline sales, but instead suffered drops in visit frequency. In 2023, companies should lean into growing brand loyalty and engaging more deeply with existing customers even more as they look to offset drops in visit frequency in the category.

2023 493

2023 Loyalty Program Mobile Ordering Customer Experience 493

Modern Restaurant Management

MAY 5, 2022

After announcing the partnership, the company ran a pilot program in outlets in Denver this month. Innovative Loyalty Schemes. Blockchain technology can allow companies to offer loyalty schemes. It produces brand loyalty around ingredient consistency, protection, sustainability, and sourcing.

Serving 472

Serving Loyalty Program Food Supply Point of Sale 472

Modern Restaurant Management

MARCH 11, 2025

According to Mastercard Contactless Consumer Polling, more than half of Americans are now using some form of contactless payment, and several sources state that adoption rate is accelerating amongst younger consumers. This gives everyone working at the restaurant the ability to have some form of medical care. They seek brands they believe in.

Front of House 221

Front of House Loyalty Program Recruiting Customer Experience 221