Remove Loyalty Program Remove Magazine Remove Marketing
article thumbnail

‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

Marketing 490
article thumbnail

Balancing Dining Experiences with Cost-Conscious Strategies

Modern Restaurant Management

. “This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Downturn Dining Trends: Loyalty, Value, and Menu Innovation Are Key for Survival

Modern Restaurant Management

Following up with Attest, Modern Restaurant Management (MRM) magazine secured further insights from Sam Killip, VP of Customer Success. Winning new customers is harder in this market so operators should lean into customer databases to leverage loyalty. How can restaurants build successful loyalty efforts?

Menu 428
article thumbnail

Promotions and Loyalty Programs Are Key to Coaxing Diners

Modern Restaurant Management

Promotions and loyalty programs are necessary to convince Americans to dine out more frequently, according to new research from Provoke Insights and Modern Restaurant Management (MRM) magazine. “Establishments should ensure that the experience is worthwhile to the customer with high customer service and great food. .

article thumbnail

Value-Driven Messaging Fuels Increased Traffic

Modern Restaurant Management

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." Despite the value that appears to come from having deeper knowledge of loyalty program members, only about half (52 percent) of QSRs leverage third-party demographic data in their loyalty programs.

article thumbnail

Are You Invisible? Restaurant Marketing Faces a Multi-Platform Reckoning

Modern Restaurant Management

. “Consumers want more from their overall search experiences, and the multi-platform discovery journey is a hunt for authenticity, especially for Gen Z," said Monica Ho, Chief Marketing Officer, SOCi. "At Unless marketers change their strategies now, they’ll continue to lose not only search demand but visibility as well.”

article thumbnail

Value Is the New Battleground for Loyalty

Modern Restaurant Management

The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyalty programs, and digital innovations. To delve more deeply into the results, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, Tillster’s chief marketing officer.