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For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.
As digital transactions become ubiquitous, businesses across all sectors are embracing innovations that reshape the way they interact with customers. In 2025, the restaurant industry will continue to adapt to these payment innovations, with a focus on eliminating cash transactions and prioritizing seamless, digital payment methods.
Minimizing Menu Price Increases : Just because diners are still eating out and ordering in, does not mean they are happy about higher menu prices. Maximizing Diner Discovery : Most restaurant operators know that their digital presence is an essential marketing tool. The key is to keep these promotions short to avoid menu bloat.
Steady OnlineOrdering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Since Sunny Street's inception 16 years ago, Stasko has led various departments – including menu design, product strategy, the move to a bright and fresh restaurant design, and its family-centric marketing focus. Regular Price Monitoring Implement a weekly review of ingredient costs to stay informed about market fluctuations.
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant.
Now, with consumer behavior increasingly shifting toward intuitive and automated restaurant experiences, Canadian brands are faced with the need for the support, flexibility and efficiency of the right technology suite in order to confidently and successfully expand into the U.S. restaurant market. The Importance of Robust IT Support.
In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. So how do you thrive in a customer-driven competitive market? According to research, the majority of customers are interested in ordering seasonal items.
From smarter ordering systems to food that travels better, here’s what pizzeria owners can expect in the year ahead. On the customer side, AI is beginning to play a more significant role in onlineordering. This not only frees up labor but also reduces order errors.
There are several related practices that I think we’re going to see prevail as dining brands look for innovative ways to not just survive but thrive. Increased Emphasis on OnlineOrdering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, onlineordering trends, and the world's best cities for food. percent stating these hikes have changed their ordering decisions.
This gave rise to a variety of creative solutions including expansion to curated meal kits and market baskets. Recognizing this shift, Freshii , a fast-casual franchise with hundreds of locations globally, created a corporate partnership that enables companies to offer meal kits and market baskets at a discount to their employees.
” Restaurants should focus on tech that adds real value, not just innovation for innovation’s sake, Fink noted. ” Provoke Insights conducted a 15-minute online survey among 1,500 Americans aged 21 to 65 in March 2025 for this bi-annual study that finds insights into shifting consumer behaviors across industries.
Rapid inclination of restaurateurs to adopt POS software for better management of operations will complement the restaurant POS terminals market by 2027. The advent of cloud technology has majorly driven the development of advanced cloud-based POS systems that can facilitate onlineordering, inventory management, and digital payments.
This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). ” A Year of Challenges U.S. percent decrease in claims.
“Our marketing plan has always been to get new people to try our food,” he said. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business. His updated marketing strategy included new wrapping for their catering van. And it has gotten people’s attention.
One of the first instincts for cost-cutting measures is to eliminate marketing. However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty.
Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.
Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? Clean up your online NAP data. ” decisions.
Most customers would phone-in carryout orders. If onlineordering was available, it was done through third party apps. For many, the idea of marketing was non-existent. Restaurants began shifting away from call-in orders and enabled onlineordering directly from their site. Google loves content.
With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovativemarketing tools to drive potential revenue.
Manifesto Market A/B tested two responses to the coronavirus crisis and generates record income after the reopening. And young firms like Manifesto Market, two years on the market. Manifesto Market, created in 2018 as a vibrant and stylish place designed to bring people together around high-quality gastronomy.
With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovativemarketing tools to drive potential revenue.
Technology innovations offer the potential to bridge the gap between the need to keep their business running and deliver quality products and experiences to their guests. Enter digital tableside ordering. Guests can also enjoy a much quicker speed of service and reduced wait times with the self-service nature of tableside ordering.
Technological advances are helping pave a path towards a more widely accessible food service landscape – both in-person and online. Embracing Innovation. In fact, use of AI in the food and beverage market reached $3 billion in 2020 and is on pace to reach nearly $30 billion by 2026, according to Mordor Intelligence.
Automation tools also provide value through mobile ordering apps, AI solutions, digital reviews apps, and online reservation software. Here are the latest tech solutions that will allow to increase transparency and productivity of the highly developed and rapidly changing F&B market.
Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. Historically, restaurants have been slow to adopt innovative technology. Marketing Strategy Will Adapt. If they don’t, all ads after the pandemic ends will be about digital ordering and delivery.
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Onlineordering and delivery apps. Here is an example of a restaurants branded app.
This has led to many perks for consumers, such as reduced wait times, contactless ordering, and more personalized offers and rewards. Fast Food and QSR Value The United States Fast Food & Quick Service Restaurant Market size was valued at US$ 248.8 billion in 2024 and is anticipated to rise at a CAGR of 3.74
But, along the boulevard of onlineordering, new locations are built with a handful of pixels, not a truckload of bricks. First, identify a gap in the market—often using a delivery system’s regional data to see which cravings went unsatisfied. New idea, online menu, real food. It’s that’s simple.
Setting a new brand standard, Marco's Pizza recently unveiled a store redesign beginning in the Boise market at corporate-owned store. We knew implementation was an important aspect, and therefore prioritized its debut in our corporate test market. What kind of data points and research were utilized to complete the redesign?
For a deeper dive, Modern Restaurant Management (MRM) magazine reached out to Yevgeni Tsirulnik, SVP, Innovation and Incubation at Toshiba Global Commerce Solutions How should restaurant operators approach digital investments moving forward? When was the last time you placed an order in a restaurant app for curbside pick-up?
Personalized Marketing AI enables restaurants to create personalized marketing campaigns based on customer data. Automated Ordering AI-powered chatbots can handle customer orders, reducing the need for human intervention. Memo to introduce an end-to-end ordering solution on WhatsApp.
When restaurants find their perfect blend of tools, they can transform challenges into opportunities for growth and innovation. The independent restaurant market consists of dining establishments that operate with 50 employees or fewer per location. It can also help maintain personalized relationships with customers at scale.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return.
workers now operating in a hybrid model, restaurants can focus on becoming the go-to destination for office-day meals through targeted promotions, convenient ordering options and other innovations. Diners Want Digital—And Restaurants Can Profit from It Before the pandemic, digital ordering was growing slowly.
TouchBistro acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. ” Tyga Bites Launches.
From the way we place orders to how they’re prepared, every facet of the food service sector is being touched by technology. OnlineOrdering Systems and Delivery Apps It’s believed that the global online food delivery market is estimated to be $130.2 billion and is expected to grow to $223.7
The newest innovations we observe are restaurants investing in ghost kitchens to service larger geographic areas and building out outdoor dining tents which increasingly resemble indoor dining. Restaurants must continue to innovate and stay agile with opportunities in order to weather the storm.
We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity.
As per a recently published report by Future Market insights, the Takeaway and Delivery Food market is going to witness accelerated demand in the coming years with online food platforms. As restaurants shuttered across the world due to the pandemic in 2020, deliveries and takeout orders soared.
Once updated, the app automatically communicates the information to Dunkin’s customer-facing mobile app, delivery partners, and online platforms, minimizing the likelihood that guests will be caught off guard by a closed store or unavailable item. Enabling Flexible Ordering. Reimagining the Drive-Thru Experience.
What’s new on the menu for today’s innovative restaurants? What’s keeping restaurants humming: mobile point-of-sale (POS) units, ordering terminals, tabletop tablets, and tablets for the waitstaff. A mobile ordering system serves more people faster and keeps them happy, not hangry.
Although we are not having guests eat in our dining rooms, Teriyaki Madness is utilizing technology to combat the fallout through an emphasis on pickup and delivery, innovative curbside service and social media promotions across its website and mobile app. Because patrons are not able to dine out, call-ahead orders have increased.
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