Modern Restaurant Management

JANUARY 25, 2022

Each year, Flavor & The Menu editors Cathy Nash Holley and Katie Ayoub compile a set of trends that will resonate with today’s consumers and provide growth opportunities for the restaurant industry. This iconic issue serves as a roadmap for innovation, providing menu developers with ideas for in-market implementation.

2022 450

2022 Menu Social Media Innovation 450

ChowNow

MARCH 27, 2025

Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Understanding the Key Factors in Menu Pricing Before you develop your menu pricing strategies, its important to ground your decisions in the numbers.

Pricing 195

Pricing Menu Point of Sale Customer Experience 195

7 Shifts

OCTOBER 22, 2024

Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 31, 2024

From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025. That’s where the NEXT Flavor Report comes in.

2025 450

2025 Beverage Fine Dining Guest Recovery 450

Modern Restaurant Management

DECEMBER 11, 2024

It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights. What lessons have you learned along the way?

Merchandise 419

Merchandise Sports Social Media Seasonal Menu 419

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

JULY 14, 2020

Food photos have a special place in the heart of consumers on social media—and Instagram is the perfect place to share and connect over cuisine. That means that learning basic tips and tricks on how to use Instagram to promote your menu will help you attract and keep business long-term. Get in Touch with Influencers.

Marketing 539

Marketing Social Media Influencer Online Ordering 539

Goliath Consulting

MAY 1, 2025

Collaborate with Micro-Influencers Micro-influencers (10K50K followers) tend to have higher engagement and local trust. Gen Z foodies might prefer TikTok and Instagram Reels, while busy parents or professionals may respond better to Facebook updates or LinkedIn lunch promos. Pro tip: Not every post has to sell.

Social Media 195

Social Media Marketing Email Marketing Influencer 195

ChowNow

FEBRUARY 28, 2025

This includes hours of operation (including holiday updates), your website link, phone number, and menu. Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order. Upload high-quality photos. Update these regularly to keep your profile fresh.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

7 Shifts

OCTOBER 22, 2024

Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Another great way to partner with local businesses is by featuring their products on your menu or in your restaurant marketing.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

MAY 30, 2025

If youve got a big outdoor patio, maybe a summer evening special event is the best move. Promote a Limited-Time Menu Item Few things drive action like the phrase only available for a limited time. Creating seasonal or short-run menu items is one of the simplest ways to generate buzz without overhauling your entire operation.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

The Rail

FEBRUARY 7, 2025

Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

DECEMBER 18, 2024

Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. L&L Hawaiian Barbecue brings a distinct fusion of Asian, Pacific Islander, and American influences to consumers in the continental U.S. So much data is generated at every point within a restaurant, whether fast casual or fine dining.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

OCTOBER 6, 2022

Make a Special Menu, Don't Include Everyday Things. Including every regular thing in the happy hours menu would be a waste as they are all about variety and giving people the chance to try something new. So keep this fact in mind while creating your happy hour menu. Load Up the Menu With Shareables.

Loyalty Program 508

Loyalty Program Social Media Point of Sale Customer Experience 508

Modern Restaurant Management

JULY 3, 2024

Email marketing allows you to keep your restaurant top of mind by sending newsletters featuring new menu items, special offers, and upcoming events to customers who have opted in to receive updates. Collaborations and influencer partnerships can help expand your reach and tap into new audiences.

SEO 489

SEO Website Management Online Ordering Customer Experience 489

ChowNow

APRIL 8, 2021

As a restaurant owner, your menu photos are a powerful marketing tool to attract new customers, increase ticket sizes, and retain guests. They’re ripe for use on social media, within marketing emails, and on your online ordering menu. Think of garnishes as accessories – your menu photos will look significantly better with them.

Equipment 370

Equipment Menu Social Media Email Marketing 370

Modern Restaurant Management

SEPTEMBER 28, 2020

Whether that be via restaurant operations, menu improvements, or services, there are quite a few criteria that restaurant owners constantly juggle to create the perfect balance. This ultimately influences your menu choices, because you may find that leaving certain meals off the menu will allow you to minimize leftovers.

Operations 553

Operations Website Management Social Media Customer Service 553

Modern Restaurant Management

APRIL 28, 2022

Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream. Virtual brands can be especially useful in testing new menu items and mitigating supply chain challenges. Virtual Brands are Influencer Magnets.

Dietary Restrictions 490

Dietary Restrictions Influencer Back of House BOH 490

EATER

MARCH 27, 2025

Nearly 60 percent of diners pay close attention to menu prices while they ponder what to order. Similarly, 86 percent of diners have changed their dining behaviors in some way to navigate inflation, with 33 percent choosing less expensive menu items and 29 percent planning their dining around budget constraints.

Social Media 248

Social Media Fine Dining Online Ordering Dine-in 248

The Restaurant Group

DECEMBER 1, 2024

Introducing new menu items is more than just adding dishes to your offerings—it’s about crafting an experience that captivates your guests and keeps them coming back for more. A well-planned new menu launch not only boosts customer engagement but also reinforces your restaurant’s brand identity.

Menu 88

Menu Social Media Loyalty Program Seasonal Menu 88

The Restaurant Group

APRIL 12, 2025

Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? That’s the essence of restaurant influencer marketing. Why Restaurant Influencer Marketing Works You might be wondering, “Does this really sizzle?”

Influencer 78

Influencer Marketing Social Media Food Truck 78

The Rail

MARCH 25, 2025

Explain the reasons behind the move whether it's to accommodate growing demand, enhance customer experience, or introduce new menu offerings. Engaging content like Instagram Reels or TikTok videos showcasing construction progress, new menu items, or even staff preparing for the move can make followers feel like they are part of the journey.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

JANUARY 17, 2024

Send them a personalized lunch special discount to fuel the rest of their workday, giving them the pick-me-up they were looking for. Create an app to make it easy for Gen Z to place a mobile order, review their regular meals and stay up to date on seasonal specials and rewards.

Loyalty Program 489

Loyalty Program Mobile Ordering Customer Experience Back of House 489

Modern Restaurant Management

FEBRUARY 5, 2025

This "Super" special edition of Modern Restaurant Management (MRM) magazine's Research Roundup has a Super Bowl theme. MVP Menu Performances More than 200 million people tuned in to the Super Bowl last year—many with a plate of wings in front of them. The steepest decline happened between 6-9 p.m.,

2024 311

2024 Food Order Delivery Sports 311

7 Shifts

AUGUST 29, 2019

Menu engineering: while the name might suggest you need to go to college at MIT to be good at it, is actually a common and essential task that all restaurateurs should regularly undertake. Menu engineering can be simplified as the steps taken to increase the profitability of a restaurant menu. Menu Pricing and 2.

Menu 279

Menu Point of Sale Website Management Online Ordering 279

ChowNow

JANUARY 23, 2025

1) Pop-Up Collaborations Partner with other local businesses, like a bakery, brewery, coffee shop, roastery, or food truck, for exclusive menu items or drinks. This can be as big or small as youd likefor example, you could connect with a local distillery and use their spirits for one cocktail or develop an entire menu around it.

Events 195

Events Seasonal Menu Social Media Customer Experience 195

Culinary Cues

APRIL 14, 2025

The same is true of chefs and cooks who countless times prepare a menu, a dish; arrange components on a plate, sauce the work, apply an appropriate garnish, wipe the rim and quietly celebrate the story behind it. Connections give a dish special value, added importance, and character that goes beyond flavor and visual appeal.

Fine Dining 339

Fine Dining Seasonal Menu Travel Presentation 339

ChowNow

JUNE 6, 2025

Mentioning your location, menu items, and your cuisine types gives search engines the signals they need to understand your restaurant’s offer and put it in front of hungry people looking for what you serve. These details that make your restaurant special help customers visualize the experience before they even walk through the door.

Social Media 195

Social Media Fine Dining Front of House Customer Experience 195

Modern Restaurant Management

FEBRUARY 10, 2021

Lack of publicity doesn’t just hurt consumers, who must often rely on word of mouth or do their own personal research to find gluten-free restaurants, it also costs restaurants valuable opportunities to promote gluten-free menu items. In most cases, you don’t have to reinvent the wheel to effectively market your gluten-free menu.

Marketing 453

Marketing Social Media Online Ordering Demo 453

Modern Restaurant Management

APRIL 15, 2022

Engage on Instagram with your highlights, that new dish you just launched or a well-presented classic on your menu will create drool worthy engagements. Many potential customers will check out a restaurant if there are good reviews about the menu and features of the place from others who have visited the restaurant.

Marketing 493

Marketing Influencer Social Media Food Supply 493

Modern Restaurant Management

OCTOBER 4, 2021

Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Keep Your Online Menu up to Date. Start a Food Blog.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

ChowNow

FEBRUARY 12, 2025

A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. And it works 59% of respondents say marketing emails influence their purchase decisions. Promotions and Discounts Special offers drive customer action.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

FEBRUARY 25, 2022

One of the most common mistakes for restaurants is to have a menu available only as a PDF, which needs to be downloaded. Your menu is one of your most crucial web pages. Those people could be past patrons who might just need the right special offer to entice them to book their next visit. The Influencer Question.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

MAY 16, 2023

By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. Alternatively, they might try offering a limited time discount on a particular menu item to see if it increases customer traffic.

Loyalty Program 391

Loyalty Program Advertising Seasonal Menu Customer Experience 391

ChowNow

JULY 19, 2024

A well-thought-out menu is more than just a list of dishes. It’s a strategic tool that influences diner choices, enhances their dining experience, and ultimately drives your restaurant’s success. Are you creating a full menu, a breakfast menu, a brunch menu, or perhaps a seasonal or limited-time menu?

Menu 221

Menu Seasonal Menu Fine Dining Customer Experience 221

Modern Restaurant Management

NOVEMBER 29, 2023

From a catchy name to a one-of-a-kind menu or an Instagram-worthy interior design to a dedication to sustainability and more – all these ways and more can help your restaurant stand apart from competitors and attract clientele. You’ve launched a special initiative to help those in your community that are in need.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493