7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 31, 2024

Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. ” Guests will have the opportunity to experience many of these trends come to life at Kimpton restaurants and bars across the globe.

2025 450

2025 Beverage Fine Dining Guest Recovery 450

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

JANUARY 13, 2025

It’s important for food companies across the supply chain – from the farms that grow the food to the restaurants that serve it – to have good communication strategies that will keep the public safe and manage brand reputation both during and after an incident.

Management 419

Management Management Social Media Food 419

Modern Restaurant Management

JANUARY 7, 2021

Also, there is no other marketing medium that can reach your customers as best and as affordable as email marketing. Video email marketing makes a lot of sense. Video Email Marketing: What is it and Why Should You do it? This is not some special type of email marketing. Entice With Recipe Videos.

Email Marketing 572

Email Marketing Marketing Customer Experience Seasonal Menu 572

Modern Restaurant Management

MARCH 18, 2025

Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority. Technology plays a key role in this, as smartphones serve as an endless stream of information, entertainment and social connection.

2025 322

2025 Sustainability Social Media Customer Experience 322

Modern Restaurant Management

FEBRUARY 1, 2021

As businesses begin to plan their strategy for 2021, they’ll need to leverage as many marketing and PR trends that they can to better raise paid and organic brand awareness. In 2021, restaurants especially need to utilize trending marketing and public relations best practices to rebuild their businesses. Bottom line?

2021 539

2021 SEO Marketing Social Media 539

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. L&L Hawaiian Barbecue brings a distinct fusion of Asian, Pacific Islander, and American influences to consumers in the continental U.S.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

FEBRUARY 27, 2025

Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. innovative and unique marketing strategies and 3. JA: The biggest challenges are supply chain logistics, maintaining quality, and adapting to different markets.

Franchise 221

Franchise Franchising Social Media Influencer 221

Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent). Additionally, 77.17

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

APRIL 17, 2020

Part of your social media marketing strategy might be stepping up your ‘gram game with careful attention to plating, and that’s smart. But to truly up-level your marketing strategy, it pays to think bigger. What’s not to love?

Marketing 438

Marketing Social Media Fine Dining Customer Experience 438

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. More than 2.5

Marketing 508

Marketing Social Media SEO Front of House 508

EATER

FEBRUARY 18, 2025

Although often used as just a pitstop, the capital Colombo is home to a host of impressive restaurants and bars, as well as legendary bakeries, diners, and weekend markets. To say Sri Lanka has one cuisine ignores its deep culinary influences and strengths. The kitchen blends Mexican and Japanese dishes with Sri Lankan influences.

Hotels 263

Hotels Seasonal Menu Back of House Small Business 263

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Community : Focus on who you serve and how you are woven into the community fabric.

Franchise 450

Franchise Franchising Marketing Social Media 450

Modern Restaurant Management

MARCH 3, 2025

Day in and day out, restaurant employees are on their feet—cooking, serving, bartending, cleaning, and ensuring every guest has a memorable experience, all while often working unusual schedules or long hours. When recognition becomes a natural, consistent part of your workplace, everyone benefits.

Insurance 412

Insurance Healthcare Small Business Leadership 412

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. According to brightlocal , at least 87% of internet users are influenced by reviews and comments.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

AUGUST 19, 2022

Coffee shops serve as early morning gathering places, restaurants provide a place where families reconnect, and shops selling retail goods keep lives running smoothly. New mover marketing. As part of my company’s new mover marketing program, we send a Welcome Package filled with proven offers to new residents.

Franchise 492

Franchise Franchising Social Media Loyalty Program 492

Modern Restaurant Management

DECEMBER 17, 2024

This frees up valuable labor resources to focus on what really matters—serving customers at the restaurant level, and focusing on customer service and business growth at the distributor level. On the challenges facing the industry in 2025: The two biggest challenges are deciding to go digital and successfully adopting digital tools.

2025 419

2025 Loyalty Program Customer Experience Online Ordering 419

Modern Restaurant Management

APRIL 28, 2022

Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream. and Fresh Set, Red Robin can maximize its buying power and reach new customers in markets that wouldn’t support a brick-and-mortar location. Virtual Brands are Influencer Magnets.

Dietary Restrictions 490

Dietary Restrictions Influencer Back of House BOH 490

Modern Restaurant Management

JANUARY 31, 2024

This type of user-generated content (UGC) has emerged as a key tool in the digital marketing landscape, offering brands a genuine and engaging way to connect with their target audiences. Collaborate with Influencers Partnering with influencers who align with your restaurant's values and target audience can amplify UGC efforts.

Social Media 508

Social Media Email Marketing Influencer Customer Experience 508

EATER

JANUARY 11, 2022

Your favorite food influencer has probably collaborated with the FeedFeed account, been featured on it, or promoted the hashtags in pursuit of a boost in followers and visibility. The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.”

Influencer 332

Influencer Social Media Employee Relations Website Management 332

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 481

2020 Influencer Point of Sale Food Safety 481

Modern Restaurant Management

MAY 30, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America. Fast Food and QSR Value The United States Fast Food & Quick Service Restaurant Market size was valued at US$ 248.8 percent from 2025 to 2033 and reach US$ 345.6

Fast Casual 251

Fast Casual Food Point of Sale Mobile Ordering 251

Perfect Daily Grind

JUNE 22, 2022

Over the past few years, demand has been growing for coffee that is easy to prepare and high in quality – and we’ve subsequently seen a rapidly-growing market for self-serve coffee machines emerge. So where is this market heading as the demand for both convenience and quality continues to increase?

Serving 179

Serving Marketing Customer Service Beverage 179

ChowNow

MAY 30, 2025

A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions. Promote Mobile App Downloads If you have a mobile app , you need to market it, not just let it sit in the background.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 27, 2023

This vibrant sector, a cornerstone of the global economy that tantalizes taste buds and fuels job markets, is bracing for transformation that will redefine its future. Additionally, by fostering a culture of continuous learning and innovation, establishments are positioning themselves as forward-thinking leaders in a competitive market.

2024 506

2024 Food Supply Kitchen Safety Influencer 506

Modern Restaurant Management

JULY 3, 2024

A well-crafted website serves as the virtual storefront for your restaurant, providing potential diners with a glimpse into your establishment's unique offerings, ambiance, and culinary delights. Your restaurant is unique, and your SEO strategy should be tailored to your specific goals, target audience, and local market.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

OCTOBER 19, 2021

For example, it is advisable to establish alcohol service guidelines and procedures to prevent over-consumption or serving to intoxicated patrons. There are serious penalties for serving underage customers, including losing your liquor license and even jail time. Market … Responsibly. ID, Please? Cocktails-To-Go.

License 539

License Point of Sale Employee Relations Restaurant Law 539

EATER

MAY 15, 2025

At Sham Market, a go-to source in Fatih for Syrian staples from pickles to pastries, Anas Rawabi hands over a spicy ball of shanklish, a type of aged Levantine cheese, before stuffing bottles of tamarind and apricot juice into a bag for an elderly shopper. He flashes a toothy grin, and adds, And then we can open another restaurant.

Government 208

Government 2024 Customer Experience Food Order 208

Modern Restaurant Management

JANUARY 28, 2022

The key objective is to show you can be trusted and explain what kind of food you serve. When designing your logo, consider your target market. You will also need to do a bit of market research to see how your competition positions itself. The name makes it clear what kind of food they serve: fried chicken and burgers.

Social Media 528

Social Media Small Business Advertising Food Order 528

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 482

Menu Seasonal Menu Front of House Reference 482

Modern Restaurant Management

FEBRUARY 5, 2025

When polled on which of the classics will be on their tables, only 17 percent shared that they were not sure about what they’d be serving. ” “We get it — Mondays can hit hard, especially after an epic Sunday game,” said Marcelo Pascoa, vice president of marketing at Coors Light.

2024 309

2024 Food Order Delivery Sports 309

Modern Restaurant Management

JANUARY 2, 2024

The data collected will help create future strategies to identify customer preferences influencing a company's sales and marketing strategies. With the restaurant industry needing to fill the labor gap, robotics are primed to penetrate the market. Development of robots is accelerating exponentially, in quantity and quality.

2024 493

2024 Fast Casual Food Safety Insurance 493

Modern Restaurant Management

JANUARY 8, 2024

This crucial aspect significantly influences the financial success of your Quick-Serve Restaurant (QSR) and plays a pivotal role in thriving within a competitive market. Efficiency is paramount when it comes to your drive-thru service. Enhancing the speed of your drive-thru window involves various strategies.

Point of Sale 419

Point of Sale Customer Service Food Order Customer Experience 419