7 Shifts

JANUARY 31, 2024

It's up to the restaurant manager to maintain a warm, welcoming atmosphere and train staff to do the same. Restaurant managers also either oversee or directly respond to online reviews. You should expect to spend some of your time approving comps and monitoring staff's service quality to ensure they maintain high standards.

Management 195

Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

JANUARY 11, 2024

Management takes on multiple jobs throughout the restaurant including hiring, marketing, maintaining the budget, operations and keeping customers and staff happy. Showing appreciation to your staff always helps boost morale. Consider creating incentives for your staff when they overachieve or reach certain goals.

Management 166

Management Management Back of House Customer Service 166

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

7 Shifts

MARCH 30, 2022

For your restaurant, that means competition. How will you be getting more diners to eat your food this year? Answer: restaurant advertising and marketing. Online Restaurants Advertising Ideas. Don't underestimate the power of in-house advertising at your restaurant. Table of Content. Digital Signage.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Know your target audience Bambuu Asian Eatery is our first free-standing store.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

JULY 16, 2021

So you want to open up your very own coffee shop. For your coffee shop to reach that status, it has to be done right. In this guide, we'll go through everything you need to open a new coffee shop, from market research to buying coffee to hiring the best team. Research the Market. Market and Promote the Opening.

License 459

License Hiring Equipment Point of Sale 459

7 Shifts

FEBRUARY 12, 2021

Maybe it’s to take your grandmothers’ recipes to the masses. Maybe you want to share your love of tacos with the world. A place to call your own, perhaps? Buying a restaurant is, in many cases, the budget-friendly option. How much does it cost to buy a restaurant? How to Buy a Restaurant. Table of Contents.

License 444

License Equipment Certification Information 444

Modern Restaurant Management

OCTOBER 11, 2021

You set yourself up for success by finding the right niche for your restaurant. Whether you’re serving gourmet food in a fine dining establishment or flipping burgers next to the local university, there’s going to be an audience that works best for your business. What is Niche Marketing? Competitors.

Marketing 196

Marketing Food Truck Fine Dining Fast Casual 196

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Social Hospitality

AUGUST 8, 2021

Make your restaurant stand out online by using social proof as the foundation of your digital marketing strategy. Nearly 90% of people research restaurants online before dining out. Start proactively collecting reviews for your restaurant. Studies show up to 70% of people will leave a review when asked.

Social Media 244

Social Media SEO Influencer Magazine 244

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Restaurants can’t function well with a haphazardly combined disparate tool set.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

Modern Restaurant Management

FEBRUARY 1, 2023

But in a difficult hiring environment, how do you build a great reputation without jeopardizing your bottom line? It all comes down to your staff. The pandemic changed how restaurant workers view the industry – and it also changed their needs. We all know that for restaurants – reputation is everything.

Hiring 189

Hiring 2023 Advertising Recruiting 189

7 Shifts

MARCH 10, 2021

Keep Close Track of Your Finances The statistics can seem daunting. If you want to open a restaurant , or if you're going to take a fresh look at where you are in your journey as a restaurateur, you must develop a business plan. Most importantly, it will act as a roadmap to your financial success.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

APRIL 13, 2021

That’s why driving people into your physical locations is so valuable. Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. Understanding Your Target Audience.

Advertising 196

Advertising Mobile Ordering Website Management Customer Service 196

7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. Manhattan restaurant Black Tap, for example, rose to viral fame online for their colorful milkshakes.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing? Ignore it at your peril.

Marketing 78

Marketing Email Marketing Social Media SEO 78

7 Shifts

SEPTEMBER 16, 2021

It means guests love the food you serve so much that one location simply won’t cut it — and you get to serve more customers, generate more revenue , and expand your business. Create Consistency with Your Operations. Keep Your Team Connected. Managing multiple restaurant locations is a good challenge to have. Table of Contents.

Management 370

Management Management Document Hiring 370

Social Hospitality

AUGUST 8, 2021

Make your restaurant stand out online by using social proof as the foundation of your digital marketing strategy. Proactively collect ratings and reviews Nearly 90% of people research restaurants online before dining out. Start proactively collecting reviews for your restaurant.

Social Media 195

Social Media SEO Influencer Magazine 195

7 Shifts

AUGUST 20, 2021

Note: As the year continues, you can refer to The Economic Policy Institute's Minimum Wage Tracker for up-to-date information on wage changes. Note: As the year continues, you can refer to The Economic Policy Institute's Minimum Wage Tracker for up-to-date information on wage changes. So, how can restaurateurs adapt?

Inventory 195

Inventory Food Supply Seasonal Menu Food Order 195

Open for Business

APRIL 25, 2023

Earned media value is a critical metric for any restaurant owner looking to understand their total marketing ROI. Earned media—when your restaurant appears on local news or OpenTable puts you on a list of best restaurants—always gives an owner the warm fuzzies but it may be worth more in hard dollars than you realize.

Social Media 78

Social Media SEO Email Marketing Influencer 78

Modern Restaurant Management

FEBRUARY 1, 2022

Food that naturally travels well—chicken wings, burritos, Chinese food—was bound to have a leg-up. Sit-down establishments often did the same by upping their digital chops, adding curbside pickup, and even erecting sidewalk dining parklets when dine-in returned in a limited capacity.

Fast Casual 197

Fast Casual Dine-in Casual 2022 197

Modern Restaurant Management

JUNE 27, 2022

Regardless of whether this is proper dinnertime etiquette, the truth is that most people can pull out their smartphone to read through your menu just as easily as perusing a physical menu. A QR code menu can be the first step toward protecting your customers and staff from E.coli and S. They Save Your Staff Time.

Online Ordering 203

Online Ordering Customer Service Fast Casual Recycling 203

7 Shifts

JANUARY 7, 2021

With a new year comes new challenges, and after the year for the industry that was 2020, we want to help set your restaurant up for success in 2021. As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Franchise brands have the benefit of higher levels of awareness and national brand marketing dollars behind them.

Loyalty Program 216

Loyalty Program Email Marketing Online Ordering Employee Relations 216

Indoor Media

FEBRUARY 5, 2021

For this reason, it’s important to find ways to hack in and reach your consumer base without breaking the bank. It may seem like everywhere you look there’s an expensive marketing plan looming, but we have plenty of budget-friendly marketing tips for your small business. Establish a Budget.

Marketing 158

Marketing Email Marketing Advertising Coupons 158

7 Shifts

MAY 11, 2020

Plus, as part of our COVID-19 resources initiative , it’s time we pivot our own content to help your restaurant have a successful reopening. But reopening your restaurant isn’t as simple as flipping your ‘open’ sign around (we wish), and there’s a lot to consider from an operational standpoint before the big day.

BOH 368

BOH FOH Food Safety Equipment 368

7 Shifts

MARCH 10, 2022

The best restaurant management apps allow you to run your business from anywhere, provide you with valuable insights, empower your team , and let you focus on creating the very best experience for your guests. Whether you have a single location of 100+ locations, 7shifts can be your team management solution. TouchBistro.

Management 195

Management Management Operations Point of Sale 195

Modern Restaurant Management

JANUARY 24, 2022

However, between staffing shortages, high customer expectations, and pent-up demand due to the ever-in-flux restaurant landscape, it’s more integral than ever before. Picture the perfect dinner party: thoughtful food selection, a welcoming host, and an ambiance that takes your mind off of the troubles of your every day.

Technology 223

Technology Front of House Back of House Dietary Restrictions 223

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

7 Shifts

DECEMBER 18, 2019

January is fast-approaching, and hot lunch spots will soon be back on the mind of every highschool and college student in your area. Basically, the busier you make your lunch business, the sooner you start making money.” Make your meals to go Whether you’re a college goer or settled into a career, life is busy.

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

Open for Business

OCTOBER 20, 2023

With this guide, we walk you through the key steps to turn your restaurant dream into a successful reality. From budgeting and licensing to crafting the perfect menu, here’s everything you need to know about how to open a restaurant. It’s equally important to study your competition. Is it easy to find?

License 78

License Email Marketing Seasonal Menu Front of House 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. You wake up, have a coffee, and decide that it’s a perfect day to go out for a nice brunch. That’s why digital marketing is so important.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

Clover - Restaurants

APRIL 23, 2024

Yet, purchasing a restaurant can bring a new set of challenges that are worth considering before you take the plunge. In this guide, we’ll compare buying a restaurant versus starting one from scratch, provide tips on evaluating different restaurants for purchase, and list resources that can help you get up and running.

Point of Sale 52

Point of Sale Cash Management Franchise Franchising 52

Modern Restaurant Management

APRIL 29, 2021

“Wages across the country are definitely up for the industry, in virtually every location. While staffing has always topped the list of restaurant owner/manager pain points, it now seems to be at crisis proportions. And the situation isn’t likely to improve soon as more competition in the battle for talent is anticipated.

Fast Casual 221

Fast Casual Hiring Front of House Online Ordering 221

7 Shifts

JULY 6, 2023

As for how he entered the restaurant business? He joined us on the Pre-Shift Podcast to tell us about how he got started, and the importance of core values, and how he operationalizes them at Brasa. And I'll politely say, show me your P&L and I'll tell you what matters to you most. Well, it's everything.

Fast Casual 195

Fast Casual Employee Relations Customer Experience Hiring 195