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Loyaltyprograms are the secret sauce for keeping customers hooked, whether you're a cozy corner café or a massive restaurant chain. Restaurants are going digital, with innovations like contactless ordering, reservation apps, and personalized marketing driven by data. But it’s not just about convenience.
Fast food and casual dining are currently seeing higher traffic. With dining out becoming more of an occasional treat, it's very important that guests have a great experience – whether that's at an upmarket restaurant or a fast food outlet. How can restaurants build successful loyalty efforts?
As digital transactions become ubiquitous, businesses across all sectors are embracing innovations that reshape the way they interact with customers. In 2025, the restaurant industry will continue to adapt to these payment innovations, with a focus on eliminating cash transactions and prioritizing seamless, digital payment methods.
“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Orderingfood online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Here’s how loyaltyprograms often pan out: A customer downloads the app. They might create an account, log in, place an order, and apply a discount — or they might not even get that far. And when they close their phone or exit the order line, they never touch the app again. Does that sound familiar?
A third of diners said their favorite restaurant changed in the past 12 months, with “better food” (46 percent) and “better value” (40 percent) cited as the leading reasons, according to Tillster’s 2025 Phygital Index Report. The survey of 1,500 U.S. The survey of 1,500 U.S.-based
A Dilemma of “Super Size” Proportions Amid rising food prices and shifting consumer preferences, the restaurant industry is facing a dilemma of “super size” proportions. Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. At the same time, U.S.
As we step into 2025, the restaurant, bar, and hospitality industries are experiencing transformative shifts driven by evolving consumer preferences, technological innovation, and economic dynamics. As we navigate these changes, one theme stands out: innovation.
More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report. Consumers have pent-up demand for restaurant meals.
This will also allow the operator to concentrate on the operational and menu aspects, ensuring that both customer service and menu innovation remain exceptional and continuously evolving. People are looking for authenticity and transparency, so highlighting where your ingredients come from or how food is made can go a long way.
Yet even then, operators were innovating—often quietly and creatively. Over the last two decades, I’ve worked alongside operators in just about every hospitality setting—independent cafés, high-end dining rooms, food halls, and regional chains. Real-time insights? Virtually nonexistent.
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. I think smart, AI-enabled platforms will turn data into intelligence around visit frequency, ordering, traffic patterns and more.
The initial inclination is to shift resources away from communications efforts, but restaurants should not abandon the innovative marketing strategies they have developed and executed during the shutdown to survive. ” Sharing the recipes demonstrates transparency in ingredients and process, while building brand loyalty.
For example, Chick-fil-A ihas used drone footage and cameras to optimize speed and accuracy at their drive-thru and Tang expects more innovation from the brand. "If Rising minimum wage and higher food/operational costs are an unsustainable recipe. Drive-thru ordering and pickup was created for speed and convenience.
. "We are seeing many restaurants, chains and independents use price value messages to win new customers and grow visits and loyalty with existing customers. While price may be one of the drivers of the visit, the restaurant staff must deliver on the experience expected, from taste to food variety and quality, and good service.
The concept now branded Freshii WFH (Work From Home), is an offshoot of their COVID response program, which focused on local hospitals and provided meals to front-line doctors and nurses in a safe and timely fashion. If restaurants aren’t ordering as much food to serve in house, suppliers end up with a backlog of perishable goods.
Fast-casual concepts like Sammy’s Sliders, which offer high-quality, craveable food with speed and flexibility, are perfectly positioned for this shift. Customers expect seamless online ordering, loyaltyprograms, and delivery options, and franchise systems need to invest in tech to stay competitive.
Technology innovations offer the potential to bridge the gap between the need to keep their business running and deliver quality products and experiences to their guests. Enter digital tableside ordering. Guests can also enjoy a much quicker speed of service and reduced wait times with the self-service nature of tableside ordering.
Luckily, modern technology has introduced several innovations that streamline the restaurant relocation process, making it more efficient, cost-effective, and manageable. In this article, we’ll explore the key tech innovations that are simplifying restaurant relocation and helping owners make a seamless transition to their new space.
"These tariffs could deeply affect the food service and hospitality industries on both sides of the border," Alex Thalassinos, President of Silverware POS, one of the first tech providers dedicated to Canada’s hospitality industry, told Modern Restaurant Management (MRM) magazine.
Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. To do so, they must evaluate how value can be derived outside of price point.
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Online ordering and delivery apps. Here is an example of a restaurants branded app.
For a deeper dive, Modern Restaurant Management (MRM) magazine reached out to Yevgeni Tsirulnik, SVP, Innovation and Incubation at Toshiba Global Commerce Solutions How should restaurant operators approach digital investments moving forward? When was the last time you placed an order in a restaurant app for curbside pick-up?
Drive traffic to your restaurant’s social media page by adding QR codes to posters, food packaging, receipts and table tents. Offer a rating feedback QR code inviting customers to voice their opinion about your food or service and even earn rewards for their review. Up the personalization ante by providing QR code ordering.
Introduction Running a restaurant isnt just about serving great food; its about keeping customers coming back. This is where restaurant loyaltyprograms shine. Loyaltyprograms offer dining rewards, creating a bond between customers and your business. Tiered Loyalty Systems: These programs have levels.
As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobile ordering experiences.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.
But two non-negotiables have remained strong for diners: convenience and loyalty. Loyalty Reigns Supreme Although consumers may be more selective on where and when they dine out, they still want to frequent their favorite restaurants and access any deals possible. They also want convenience and frictionless digital experiences.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return.
For many, that solution lies in technology such as self-service kiosks, QR codes, and online ordering. It's Time for Innovation. As such, restaurants will have to find new ways to innovate and become more efficient, exacerbating their need for solutions, and accelerating the need for technology.
The food industry has been historically slow to integrate technology and digital solutions. Customers expect efficient and convenient payments, and restaurants must adapt to meet those demands Tap-to-pay, tableside QR codes, tablets — you name it — help the food service industry embrace flexible and intelligent payment systems.
Behind the success of a restaurant — regardless of size — is delicious food, great service and seamless experiences across every touchpoint. When restaurants find their perfect blend of tools, they can transform challenges into opportunities for growth and innovation.
However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Haven’t partnered with a food delivery service like GrubHub or Postmates?
The benefits of having loyaltyprograms—particularly mobile programs—have become more noticeable due to the pandemic. Customers are prioritizing value, convenience and speed more than ever, and loyaltyprograms that are able to provide these perks are reaping the benefits from growing sales to more return customers.
There are several related practices that I think we’re going to see prevail as dining brands look for innovative ways to not just survive but thrive. Increased Emphasis on Online Ordering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process.
Brands find themselves at a pivotal juncture, where they have the opportunity to both captivate customers and secure their loyalty through a thoughtful blend of innovation and tradition. Finding the balance between innovation and tradition is the secret recipe for enduring success in the evolving dining industry.
Food that naturally travels well—chicken wings, burritos, Chinese food—was bound to have a leg-up. Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyaltyprograms. Put your focus on first-party data.
This stresses the need for customer retention programs. Thus, loyaltyprograms are the best ROI-driven strategy for customer retention. This customer loyalty stays strong, negating the changing market landscape. So, let us explore the top strategies to develop customer retention programs.
Other advancements include: integrating data from various sources, including social media, reviews, and loyaltyprograms, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences. Nothing is fraud proof.
To revitalize the workforce and enhance operational efficiency, it is imperative that we boldly explore innovative solutions across reskilling, retention, and robotics. This can ultimately lead to lower customer satisfaction and loyalty. Investing in comprehensive training programs is key to meeting these skill requirements.
Restaurants will continue to embrace digital on-premise, including mobile ordering and payment at the table, to streamline operations and improve the guest experience. Restaurants will continue to embrace digital on-premise, including mobile ordering and payment at the table, to streamline operations and improve the guest experience.
The benefits of having loyaltyprograms—particularly mobile programs—have become more noticeable due to the pandemic. Customers are prioritizing value, convenience and speed more than ever, and loyaltyprograms that are able to provide these perks are reaping the benefits from growing sales to more return customers.
Automation tools also provide value through mobile ordering apps, AI solutions, digital reviews apps, and online reservation software. Mobile Order Applications Mobile smart order apps for waiters help to speed up the service and manage the orders right at the guest’s table.
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