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15 creative restaurant promotion ideas and strategies for 2023

Open for Business

Start a loyalty program Online ordering Piggyback on special events Buy X, get Y free Guest chef or pop up Personalize offers Influencer event Social promotion Jump on seasonal trends Industry night happy hour Invite guests back What are restaurant promotions? Quick links What are restaurant promotions? Who is the target customer base?

2023 122
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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences.

2024 215
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More French Food? Oui, Chef.

EATER

Yes, Balthazar and Jean-George still thrive, but French cuisine is no longer the be-all-end-all of fine dining. But look around and a certain nostalgia for the white tablecloths and frisée aux lardons of French dining is manifesting. French food, by virtue of its history, is familiar. It isn’t even the be-some.

Food 114
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Near, Far, Caviar

EATER

Illustration by Bea Hayward Once a luxury reserved for posh dinners, fish roe has become the snack du jour at restaurants across the country — and it’s blurring the lines between casual and formal dining Caviar has gone on a journey over the past few years. At Ladder 4 Wine Bar in Detroit, you can add 28 grams of Kaluga caviar to hash browns.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Word of mouth is fantastic, but when it comes to scaling a restaurant or reopening after months of closure, you need to rely on more than just the possibility of a customer loving your food and telling their friends about it. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is.

Marketing 418
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Restaurant Revenue Management: 3 Killer Strategies to Boost Sales

7 Shifts

"Restaurant revenue management is defined as selling the right seat to the right customer at the right price and for the right dura­tion."— From there, you can make vital decisions about price, service capacity, table turnover, and your menu to boost revenue and profits. But it doesn't have to be if you implement the right strategies.

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What are the 4 Ps of marketing, anyway?

Open for Business

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. The 4 Ps of marketing, also known as the marketing mix, are: Product Price Place Promotion Let’s go through them one by one.