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So much data is generated at every point within a restaurant, whether fastcasual or fine dining. Expect 2025 to see a renewed fight for the survival and growth of local markets, driven by both consumers and restaurateurs who value authenticity, sustainability, and the vital social role these markets play. Data, Data, Data.
Todays diners scroll before they order, and your restaurants socialmedia presence can make or break their decision to visit. That could be a photographer, a videographer, an influencer, or someone who can manage your social channels from strategy to execution. Thats where a skilled content creator comes in.
Fast Food and QSR Value The United States Fast Food & Quick Service Restaurant Market size was valued at US$ 248.8 billion by 2033, according to The "United States Fast Food and Quick Services Restaurants Market Size and Share Analysis – Growth Trends and Forecast Report 2025-2033" from ResearchAndMarkets.com.
Fine dining venues benefit from understated elegance through embroidered logos on professional attire, while fast-casual concepts can leverage more dynamic graphics and color palettes to reflect their energetic atmosphere. Strategic use of color should inform uniform design decisions.
Fast Food Flavor Report Fast food brands and restaurants are scratching their heads trying to figure out what flavors are a bonafide trend and which are just a fleeting fad. Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch.
For example, if you run a socialmedia campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. If you run a burger joint near a college campus, you could create socialmedia content and promotions tailored to students' preferences and budgets.
. “We’re thrilled to collaborate with Dylan, who is the perfect partner for us because she also combines a bunch of amazing things – she’s a talented and successful artist, basketball star, entrepreneur, activist, fashionista, and socialmedia influencer. JA: Socialmedia is huge for us.
Socialmedia, online reviews, and delivery platforms make digital branding just as important as physical branding. We were entering the saturated fast-casual burger space and knew we needed to make an impact. We wanted it to feel high-end but also lively and social. Don’t just rely on organic socialmedia.
With over 5 billion people using socialmedia globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use socialmedia to drive more traffic to your establishment, in-person and digitally.
Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. They learn, live, and socialize in this digital world, and they have strong feelings about brands and what they expect from them.
Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Do they rely on socialmedia, local events, or partnerships with delivery services? Use SocialMedia Insights Socialmedia isnt just for marketingits a goldmine of customer data.
They expire very fast,” she says. That demand has been steadily growing over the last decade , but thanks to socialmedia — particularly, the niche of #MatchaTok — it’s seen a recent, sudden spike. A novice matcha drinker, Lee travels to Japan often and always buys one or two tins.
The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it. Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. A casual brunch spot in a college town will attract a different crowd than a high-end steakhouse in a business district.
Whether fine-dining or fastcasual, great service now revolves around the customer experience you bring to every interaction. Brands that were positioned with the right technology, such as pizza delivery and other fast and casual outlets have thrived during the pandemic.
Symbiosys will allow DoorDash to place ads for restaurants outside of its app—on Google, socialmedia and websites—for the first time. Launched in 2022, it is the fastest-growing retail media network in history, according to the company. Now DoorDash is working to make its ads business bigger and more sophisticated.
Although we are not having guests eat in our dining rooms, Teriyaki Madness is utilizing technology to combat the fallout through an emphasis on pickup and delivery, innovative curbside service and socialmedia promotions across its website and mobile app.
We’ve seen this trend take off at many quick-serve or fast-casual chains, where displays and screens provide entertainment value for patrons as they wait for their meals or decide if they are staying for dessert. Experiences like these are here to stay as the lines between physical and digital media continually blur.
The research stems from in-person chef interviews and a nationwide survey of more than 400 restaurant owners and operators spanning 47 states with respondents ranging from fine dining establishments to fast-casual venues, breweries, and caterers. "This
A casual neighborhood spot will use different language than a fine-dining restaurant trying to earn a Michelin star. Tight writing keeps people engaged—and makes your copy easier to repurpose across your website, socials, and review platforms. In SocialMedia Profiles (Instagram, Facebook, TikTok) Your short bio is prime real estate.
Joey Coiffi, top photo, CEO of The Salad House , a growing New Jersey-based fastcasual franchise, discusses how their restaurants were able to quickly ramp up to help out, the impact of socialmedia sharing as well as restaurant technology's role in giving back.
Take the casual-dining chain, TGI Fridays, for example. The best thing to do is find online ordering software that is easy to set up, fast to get started with and doesn’t cost a lot of money. Updated restaurant technology is the key to being a modern, successful establishment.
Here are the most effective ways to accomplish this: Stay active on socialmedia: Share updates about your menu, highlight special events, or give followers a behind-the-scenes look at your restaurants operations. For more expert tips, check out our article on socialmedia marketing for restaurants. Absolutely.
Cottage cheese had a socialmedia-fueled renaissance. But this trend wasn't just seen on socialmedia. And while college years are punctuated by exams, getting the most out of the college experience requires energy for epic, early-morning weekend tailgates and late-night socializing. Lunch traffic is down -0.1
Socialmedia Everyone is on socialmedia , even if every person isnt on the same platform, so youll need to hit each of the major apps like: Instagram Facebook X (Twitter) TikTok Create a buzz with event pages, behind-the-scenes teasers, and countdowns to the big event.
Unlike before, when you had to memorize the delivery numbers of your favorite fast-food chains, you can now order in with just a click. Thanks to the arrival of food delivery applications, the casual diner can now satisfy his or her cravings whenever he or she pleases. The Increasing Role of SocialMedia.
“We are seeing sign-on bonuses at fast food and fastcasual locations, something never seen before in the industry. Fastcasual will continue to push out full-service brands because they can assemble food in front of you and get food to the customer more quickly.
” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, socialmedia marketing, sustainability and third-party delivery. In the short term, it’s QSR that will experience labor improvement, then fast-casual. Restaurants need to be instagrammable.
The socialmedia platform demonstrated its power in more ways than one this week, giving unexpected publicity to Cava's "love button" while putting Chipotle on the defensive.
This sudden interest in food has led to the rise of socialmedia influencer “foodies” whose star power rivals Food Network hosts. And with millions of recipes being shared over socialmedia channels daily, this interest will surely grow over time. The targeting isn't exact, but there are some cost savings.
Limited-service restaurants (those in quick service and fastcasual) had a sharp acceleration in their guest check growth, as consumers likely shifted to larger off-premise orders to feed multiple people at home. Fine dining and upscale casual were the worst performing segments during March based on same-store sales growth.
More than ever, brands, especially QSR and FastCasual restaurants brands, are taking advantage of the vast and varied platforms available for consumer engagement; most notably socialmedia. In creating this socialmedia persona, Burger King, and other brands, establish a voice.
Whether you’re a fastcasual, family style, fine dining, or fast food restaurant, you’re going to appeal to a distinct, identifiable customer base. Learn about the socialmedia strategies of other successful restaurants, and research the type of audience they attract. Restaurant Type.
Nowadays, vegan food is becoming normal in restaurants and fast food joints. With increasing promotions in restaurant magazines, food blogs, and socialmedia platforms, more people are expected to join this mega-trend. Plant-based eating was previously limited to some selected restaurants and casual cafes.
Tableside ordering via tablets, tableside payment, POS systems designed with mobility and flexibility in mind have dominated the market growing out of the fastcasual. In terms of operation, we are constantly discussing socialmedia, both in good ways and bad. Socialmedia has taken on a major role.
We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on socialmedia. Ghost kitchens require a healthy marketing budget, with many deploying successful socialmedia campaigns and even partnering with food influencers to generate buzz. So what’s next?
Quick service and fastcasual segments continue outperforming full-service restaurants by a very wide margin. By June, the median company in quick service and in fastcasual had increased their number of hourly employees per location compared to their pre-pandemic staffing levels. How Is Casual Dining Doing?
This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. Whether it is on social channels, more traditional media or with creative promotions brands have realized that FUN can be SERIOUS business.
Next, it’s time to think about the operation of your restaurant in a time of social distancing. We expect many restaurants will be moving to a more fast-casual approach, continuing to lean on their pickup/takeout options. Leverage your website, socialmedia, and your Yelp profile.
Of these, one of the biggest challenges facing independent, franchised and fast-casual restaurants is staffing. This promotion can be done through socialmedia, as well as reaching out to local journalists if what is being done on behalf of employees is genuinely outside the norm among other area restaurants.
Restaurant brands and independents have leaned heavily on email and socialmedia to communicate with their best customers and guests during the pandemic. Existing locations will remove tables and chairs to always be prepared for social distancing. Drive-thrus are king, and dining rooms are shrinking.
This might mean weaving elements of fast-casual dining into your design. And restaurants have a chance to capitalize on the trend through design choices aimed at socialmedia users. Renovation is becoming a common theme in the restaurant industry. It could also include using minimalist concepts.
They want a flexible, fast, customized, and “frictionless” dining experience — one without the “drag” of unnecessary steps or interactions. Want a lightning-fast grab-and-go experience? Well, that puts fast-casual out of the running. Too bad for you, that precludes casual-plus.
Whether someone is the designated driver, pregnant or choosing to abstain from alcohol for health reasons, alcohol-free socializing is on the rise. By understanding consumer data, dining and media habits, the food and beverages industry can make more informed decisions on what to put on the menu.
There are many restaurants who’ve never touched advertising or socialmedia, and they’ve been the neighborhood’s go-to spot for decades. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Your mission statement is the ‘why’ of your restaurant.
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