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Fast food and casual dining are currently seeing higher traffic. With dining out becoming more of an occasional treat, it's very important that guests have a great experience – whether that's at an upmarket restaurant or a fast food outlet. How can restaurants build successful loyalty efforts?
As digital transactions become ubiquitous, businesses across all sectors are embracing innovations that reshape the way they interact with customers. In 2025, the restaurant industry will continue to adapt to these payment innovations, with a focus on eliminating cash transactions and prioritizing seamless, digital payment methods.
The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyaltyprograms, and digital innovations. based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price.
Smart QSR and fastcasual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyaltyprograms. So, what can marketers of fastcasuals do to bring people back to their brick-and-mortar locations? Put your focus on first-party data.
So much data is generated at every point within a restaurant, whether fastcasual or fine dining. In 2025, we anticipate more restaurant brands will develop their own white-labeled digital wallets in partnership with companies like Ansa to provide customers easy-to-use payments with the added benefit of personalized loyalty incentives.
After successfully opening a second location in Kernersville, NC, and planning for a third one, the fast-casual gourmet slider brand has started franchising and plans to grow strategically in the Southeast region. Most recently, he co-founded Sammy's Sliders with chef Sammy Gianopoulos.
As the industry continues to digitally adapt, it’s critical for multi-unit franchisees to utilize innovative digital business solutions that can be customized to operators’ specific needs to stay relevant. QSR and fast-casual franchises continue to drive the expansion of the franchising sector.
Recognizing this shift, Freshii , a fast-casual franchise with hundreds of locations globally, created a corporate partnership that enables companies to offer meal kits and market baskets at a discount to their employees. and grocery boxes delivered directly to home offices.
Technology innovations offer the potential to bridge the gap between the need to keep their business running and deliver quality products and experiences to their guests. For fast-casual or QSR brands, digital tableside ordering is equally beneficial. Loyalty Technology to Drive Daypart Engagement.
In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fastcasual restaurants to adapt quickly to changing conditions. Increased Emphasis on Online Ordering. Former competitors are now part of the same umbrella company. Final Thoughts.
The research stems from in-person chef interviews and a nationwide survey of more than 400 restaurant owners and operators spanning 47 states with respondents ranging from fine dining establishments to fast-casual venues, breweries, and caterers. "This Restaurants are also implementing innovative retention strategies.
But two non-negotiables have remained strong for diners: convenience and loyalty. Loyalty Reigns Supreme Although consumers may be more selective on where and when they dine out, they still want to frequent their favorite restaurants and access any deals possible. They also want convenience and frictionless digital experiences.
Instead of engaging in this “value war,” fastcasual restaurant concepts should focus on excellence in restaurant operations to increase store traffic and maintain strong margins. In this competitive environment, it’s clear that we must innovate to stay ahead. After polling more than 1,000 U.S.-based
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board. percent in November.
This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience. Nothing is fraud proof.
QSRs and fastcasuals are right to innovate and add to the drive-thru lane, but the investment is only as good as the execution, according to consumers. Consider these additional stats: 88 percent of families report visiting the drive-thru in the past two months. 85 percent of millennials and Gen Zers have, too.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
The technology space is still the “wild west” in the spirits realm, and it is likely that technology will continue to innovate, and inevitably consolidate, the playing field. Expand Customer Loyalty : This year, many restaurants didn’t necessarily see a drop in topline sales, but instead suffered drops in visit frequency.
As mentioned before, this expands the need for loyaltyprograms, and also demands an agile technology stack that can go where customers are, as well as bring customers in. Loyalty will continue to get more personal and less transactional. Gamification will play a larger role in driving brand loyalty.
A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.
People will increasingly choose innovative products not only because they align with their values, but because they taste and perform better or otherwise meet personal preferences or needs. This shift will position cultivated meat as a long-term venture with the potential for far-reaching positive impacts on future generations.
Kiosks Are Coming for FastCasual Here’s a stat that might surprise you: 62% of brands are using or rolling out kiosks in 2025. While QSRs lead at 80%, fastcasual is catching up quickly. The takeaway: “Kiosks are coming to fastcasual. Done wrong, kiosks create bottlenecks instead of efficiency.
While these tools have so far proven revolutionary as time-savers, the months ahead will reward innovation-minded restaurant leaders willing to go beyond these entry-level AI uses and find new ways to leverage it for improved customer engagement, back-end data processing and more. Their commentary, however, was telling.
At Capriotti’s we are on a continuous and ever accelerating path toward innovation while building on our unique heritage. In the short term, it’s QSR that will experience labor improvement, then fast-casual. Restaurants will become increasingly casual. Historical and predictive Sales data. Reduce theft.
This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. “This program is a way to empower and equip restaurant employees with tools and resources to help them succeed and achieve their goals. To be able to offer these types of resources means a lot.
He reportedly pled guilty to a charge of simple battery and was ordered to undergo substance abuse testing, complete a violence program and pay fines. News independents chefs Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts.
After announcing the partnership, the company ran a pilot program in outlets in Denver this month. Piya has no confirmed locations, but it will have a private omakase dining room and a fast-casual area where NFT holders can access exclusive events. InnovativeLoyalty Schemes. Enhancing customer experience.
We expect restaurants to place more emphasis on these things given increased competition in the space as operators aim to increase brand loyalty both internally and externally. This will cause restaurants to innovate their offerings amidst reduced menu sizes. Jay Fiske, Vice President, Powerhouse Dynamics. Kari Hensien, RizePoint CEO.
In 2024, brands will continue to overcome the challenge of accessing and aggregating this valuable owned data to cultivate this level of hospitality and long-term brand loyalty. Stored value will also emerge as a critical element in loyaltyprograms, offering added flexibility and customer benefits. – Joe Hand Jr.,
Through this program, Dunkin’ franchisees have the opportunity to offer their restaurant employees an affordable, flexible and supportive pathway to an associate or bachelor’s degree from SNHU. Taffer’s Tavern has its eyes set on bringing its bar fare andbeverage program to D.C. “The D.C.
Fast food, fastcasual and sit-down restaurant apps have seen the biggest jump since last April. Orders from fast food apps increased 38 percent, fastcasual apps increased 71 percent, and sit down restaurants increased 88 percent. 86 percent have ordered directlyfrom a restaurant app in the last six months.
To showcase bold new flavors, On The Border has elevated its menu, and the innovative new dishes will be available for guests visiting North Point. In addition, On The Border will launch a new Rewards program and an app that allows guests to track points for every visit.
Flynn now owns and operates a combined total of 2,355 quick-service, fastcasual and casual dining restaurants, generating $3.5 “With this product in hand, Meals on Wheels programs will be able to continue to deliver nutritious meals to homebound seniors while providing much needed financial relief.
The brand’s commitment to each guest service experience is the focal point of upcoming menu innovation, value-based choices, and a portfolio of new organic food and beverage educational content. IHOP® unveiled the latest plans to launch a pilot of its new fast-casual concept, flip’d by IHOP (flip’d).
The fast-casual brand continues to grow amid the pandemic and is on track to open more than 30 restaurants this year. Together, they are launching the Pathways to Black Franchise Ownership program, an innovative personal development training initiative that equips potential business owners to operate high-performing businesses.
” The 25th edition of Scoop features products designed to help bar-and-grill operators easily get creative and innovate with their menus, with elevated, upsell-worthy versions of their traditional bar-and-grill fare. Innovative Experiences. It can be served with signature dips or used as a slider bun for a sandwich.
42 of the country’s favorite fast food and restaurant chains still don’t offer a plant-based entrée, according to a report released today by The Good Food Institute (GFI). Please send plant-based news to Modern Restaurant Management (MRM) magazine's Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.
Casual Dining Preferences Market Force Information unveiled a survey on casual dining preferences across the United States highlighting shifting trends influenced by economic factors and evolving consumer tastes. One in 10 people currently work in foodservice, making it the nation’s second-largest private employer.
We think CPK’s creative California vibe and innovative menu will resonate with Albertans and offer something completely new in the market.” ce launched its franchise program to expand the concept across the nation. Bojangles' Culinary Innovation. locations, whether joining us on vacation or business travel.
Marketers who already had a text messaging programs in place discovered that consumers actually opened their texts and messages got through (In fact, 97 percent of the time!). Third – and this is true of all industries, not just restaurants: being innovative and flexible has tremendous value.
“The new Tuen Mun Town Plaza location is the ideal place to bring CPK’s food and beverage innovations and globally inspired ingredients to the thousands of hungry guests that visit the mall every day.” For more information on the program, including the 2022 scholarship application details, visit [link]. in Florida.
In this edition of MRM News Bites, we feature robots in fast food, virtual education and chef-inspired, plant-based ice cream. “White Castle is an industry innovator, and we take a great amount of pride in our history – never forgetting about the future ahead,” said Lisa Ingram, CEO of White Castle.
Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. 2025: The Year of M&A Growth As lowering interest rates and technological innovation boost optimism, restaurant franchise leaders are turning their attention to mergers and acquisitions. Franchise 2.0:
Aramark examined front and back of house processes to establish tailored playbooks for all of its businesses and market segments, leveraging innovative solutions, new service methods, and rigorous safety protocols. The email receipt option allows restaurant operators to maintain contact with their guests and to nurture patron loyalty.
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