Dynamic Pricing in Fast Food: Profit-Driver or Diner Turnoff?
Modern Restaurant Management
NOVEMBER 25, 2024
Although dynamic pricing is a staple in industries like travel and hospitality, its application in fast food is uncharted territory. Different occasions (a quick office lunch vs. a sit-down family dinner) influence willingness to pay. Perception : Anticipating price variability made consumers feel less fairly treated.
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