Modern Restaurant Management

OCTOBER 23, 2023

Sharing behind-the-scenes content is a great way to engage your audience and build anticipation Instagram alone has over one billion active monthly users , making it a hotspot for food-related content. Use relevant hashtags to increase the visibility of your posts and encourage user-generated content by interacting with your followers.

Fine Dining 520

Fine Dining Marketing Social Media Influencer 520

ChowNow

MAY 30, 2025

Limited-time offers also give you content for social media, email, and your website. The more people who download it, the easier it becomes to drive online ordering, send exclusive offers, and build real customer engagement. Send Exclusive Promos Via Email Email isnt deadits direct, personal, easy to automate, and gets checked daily.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

APRIL 28, 2022

The concern for eating out is fading, however, almost one-third still have apprehensions about going to a restaurant, according to new research conducted by Provoke Insights provided exclusively to Modern Restaurant Management (MRM) magazine. This includes one-fifth of diners who are overall eating out less.

Food Supply 471

Food Supply Magazine Advertising 2022 471

Restaurant Business

JUNE 6, 2025

Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. The salad chain said it also sees opportunity in California, where the fast-food minimum wage is $20 per hour. Members help make our journalism possible. Sign up here.

Fast Casual 146

Fast Casual Leadership 2025 2024 146

Modern Restaurant Management

JULY 3, 2024

Engage your audience with compelling content that tells the story behind your establishment, highlighting the inspiration, history, and passion that fuel your culinary creations. Instead, focus on creating high-quality, relevant content that naturally incorporates keywords and provides value to your audience.

SEO 489

SEO Website Management Online Ordering Customer Experience 489

ChowNow

JANUARY 23, 2025

Engaging content, like polls, contests, or user-generated posts, invites interaction and keeps customers connected to your brand. Use emails thoughtfully: Email marketing allows you to reach customers directly with personalized content. From exclusive discounts to updates on new menu items, emails keep customers informed and engaged.

2025 195

2025 Loyalty Program Operations Email Marketing 195

ChowNow

FEBRUARY 28, 2025

People love perks and are more likely to return when they know theyre working toward a freebie, discount, or exclusive offer. Creates a sense of exclusivity : Special perks make customers feel like VIPs, strengthening their connection to your brand.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MAY 17, 2023

Be Authentic As you play into trends, ensure that content is created in a way that amplifies brand values while maintaining authenticity. Avoid simply churning out content for the sake of building presence on an app. Interactive content such as polls or competitions can also increase engagement and create a sense of community.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

The Rail

MARCH 25, 2025

Engaging content like Instagram Reels or TikTok videos showcasing construction progress, new menu items, or even staff preparing for the move can make followers feel like they are part of the journey. Offer exclusive deals, special menu items, or limited-time discounts.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Restaurant Business

JUNE 5, 2025

Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Bickelhaupt earned two Michelin stars at his now-defunct first restaurant, 42 Grams in Chicago. Members help make our journalism possible. Sign up here.

Fast Casual 146

Fast Casual Leadership 2025 2024 146

Restaurant Business

JUNE 6, 2025

Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Nishiyama is the former chief operating officer of Better Buzz Coffee, and, before that, held several senior executive positions at Rubio’s Restaurants Inc. Members help make our journalism possible. Sign up here.

Fast Casual 146

Fast Casual Leadership Franchise Franchising 146

The Rail

MAY 22, 2025

Your messaging should exude exclusivity and sophistication if it's sleek and expensive. This covers sponsored social methods meant to enhance visibility, geo-targeted adverts, and SEO-optimized content. Encouragement of user-generated content transforms regular guests into passionate champions.

Social Media 130

Social Media Front of House SEO Uniforms 130

The Rail

FEBRUARY 7, 2025

Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. You can also create video content that introduces new menu items or limited-time offers (LTOs).

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Restaurant Business

JUNE 5, 2025

Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Also on Thursday, BJ’s announced that CFO Thomas Houdek will resign on June 20 to take a new job outside of the restaurant industry. Houdek had been with the chain since 2019. Sign up here.

Leadership 159

Leadership 2025 Fast Casual Franchise 159

Modern Restaurant Management

JUNE 26, 2024

High-definition digital menu displays are a must, allowing you to showcase mouth-watering images of your offerings and update content in real time. An intuitive content management system (CMS) empowers you to feature the right items and promotions at the right time of day to boost sales. Finally, don't overlook the human element.

Seating 437

Seating Mobile Ordering Point of Sale Customer Experience 437

Modern Restaurant Management

MARCH 3, 2025

Be sure to engage with their posts, reshare content, and create shareable moments in-store. Data-driven loyalty programs track guest habits and allow for customized promotions, exclusive perks, and targeted messaging. Geotargeting and behavioral tracking allow brands to reach potential guests at the right moment with relevant content.

Social Media 252

Social Media Customer Experience Email Marketing Loyalty Program 252

7 Shifts

OCTOBER 28, 2024

If you run a burger joint near a college campus, you could create social media content and promotions tailored to students' preferences and budgets. You can grow your base organically when you share behind-the-scenes content and interact with your followers. Word-of-Mouth: Happy customers are your best marketers.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 10, 2023

Sending timely notifications, offering exclusive deals, and providing personalized recommendations can significantly enhance customer retention. Techniques like content marketing, SEO optimization, and social media campaigns can work wonders when applied correctly. Remember, engagement is a two-way street.

Loyalty Program 486

Loyalty Program Franchise Franchising Social Media 486

ChowNow

FEBRUARY 12, 2025

By defining your ideal customer, you can tailor your branding, social media content, and promotions to resonate with the right peoplerather than wasting marketing dollars on an audience that isnt a good fit. Leverage User-Generated Content : Encourage guests to tag your restaurant in their photos and reviews. Study your competition.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

DECEMBER 21, 2023

Silver Class K fire extinguishers are meant exclusively to handle kitchen grease fires. The links provided are a convenience and for informational purposes only; they do not constitute legal advice or an endorsement or approval by Society Insurance of any of the statements, or opinions, or content of the organization.

2024 474

2024 Kitchen Safety Cash Management Insurance 474

Modern Restaurant Management

JANUARY 24, 2024

Customers can choose the content they’d like to see before being redirected to their final destination. Customers who install a business’s app and opt-in for push notifications feel part of an exclusive club, able to enjoy benefits — like coupons and rewards — not available to anyone not in the club.

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

ChowNow

JANUARY 23, 2025

If partnering with other businesses, be sure they also share the content you make for the event. 1) Pop-Up Collaborations Partner with other local businesses, like a bakery, brewery, coffee shop, roastery, or food truck, for exclusive menu items or drinks. Its ideal for foodies, date nights, and special occasions.

Events 195

Events Seasonal Menu Social Media Customer Experience 195

Modern Restaurant Management

JUNE 17, 2024

” Those words from Katherine Pendrill, Senior Manager, Content Marketing at TouchBistro, should be quite telling for restaurant operators as they point out the opportunity that exists to reach a valuable audience. Despite the bite from inflation, TouchBistro’s 2024 U.S.

Operations 473

Operations Loyalty Program Mobile Ordering Consumer Goods 473

Modern Restaurant Management

MARCH 18, 2024

The festive nature and exclusivity of a pop up with special offerings available for a limited time appeal to consumers’ desires for culinary adventure and offer opportunity for chefs to express themselves in a unique way without the constraints of working in a restaurant.

2024 474

2024 Food Truck Fast Casual Allergens 474

7 Shifts

OCTOBER 22, 2024

Target local keywords on your online content Aside from geo-targeted ads, which require a bit of upfront cost, you can also be more intentional with your online content by targeting local keywords. Search engines, particularly Google, prioritize content that includes keywords relevant to a user's location.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 15, 2020

Focus on continually producing on-brand, high-quality, social content that engages your audience and builds stronger personal connections with customers. While exclusive DSP partnerships may offer some benefits, brands should take into account any added complexities and costs required to attract customers to a specific DSP.

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

The Rail

MARCH 7, 2023

It’s important to use hashtags when appropriate to increase your changes of getting new eyes on your content and restaurant. Most social media platforms offer free accounts, and the cost of creating and sharing content is minimal. Enhanced Brand Awareness Social media can help you build brand awareness and recognition.

Social Media 299

Social Media Customer Experience Small Business Influencer 299

The Restaurant Group

MAY 31, 2025

Boost Online Orders Emails streamline the online ordering process with direct links and exclusive online promotions. Provide easy sign-up methods like digital tablets or paper forms at tables, clearly communicating benefits such as special offers and exclusive updates.

Email Marketing 78

Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

Modern Restaurant Management

AUGUST 4, 2023

Food-related content has been a staple of social media since its inception, as it brings users closer to a world of exciting dishes than ever before. If your VSL does not engage the viewer within the first three to five seconds, there’s a good chance that they will go on scrolling in search of more exciting or interesting content.

Serving 419

Serving Social Media Events Entertainment 419

ChowNow

FEBRUARY 28, 2025

Start by posting content customers want to see, like your food, your restaurant, and behind-the-scenes kitchen and bar moments. One of the best ways to implement this strategy is through short-term promotions, such as: Weekend-only dishes : Feature an exclusive menu item available for just a few days.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

7 Shifts

AUGUST 12, 2020

It will bring more visitors to your website and keep your content fresh, which is another bonus for a better SEO score. It all comes down to creating new content that keeps your audience engaged, and leads to a steady stream of new likes and followers which then turn into customers. Create a blog section on your website.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

The Restaurant Group

DECEMBER 1, 2024

Send Email Updates – Keep your loyal customers in the loop with exclusive previews. Interactive Content – Host polls or contests related to the menu. Hosting Exclusive Pre-Launch Events Give select guests a first taste: VIP Tastings – Reward loyal customers with exclusive previews.

Menu 88

Menu Social Media Loyalty Program Seasonal Menu 88

Modern Restaurant Management

MAY 21, 2021

You can rope your customers in to celebrate with you by offering them discounts or entry into exclusive celebratory events. Many companies use social media and online platforms to answer customer queries and share business-related content. Is your restaurant celebrating a milestone, like an anniversary or a reopening after a revamp?

Social Media 508

Social Media Customer Experience Email Marketing Online Ordering 508

ChowNow

JANUARY 27, 2021

If you’d prefer to create your own content and send emails, there are many low-cost email marketing platforms available, like GoDaddy, MailChimp, and Emma. Make your email subscribers feel special by giving them exclusive access to a secret menu item. Try sending out messages once a month, once every two weeks, or once a week. .

Email Marketing 370

Email Marketing Marketing Online Ordering Front of House 370

EATER

MAY 11, 2021

Both pieces make good points about the commodification of online food content and the viral catnip of process videos: There is something innately compelling about watching someone execute a recipe, no matter how deranged it is. The video went viral, prompting a Vice writer to ask, “Why Is My Feed Full of Gross Cooking ‘Hacks’?”

Food 364

Food Entertainment Social Media Take-out 364

7 Shifts

DECEMBER 17, 2020

Let them know what to expect and entice them with exclusive deals or early access. This means having a strategy of intentional posting and a content plan. This is called User Generated Content (UGC), and it’s an excellent means of engaging your customers and converting them into ambassadors for your restaurant.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

EATER

SEPTEMBER 10, 2021

We’ve long admired The Infatuation’s fresh approach to reaching people with relatable content that inspires new ways to experience life through food and drink, whether it’s down the street or across the globe,” Marianne Lake, co-CEO of Chase, said in a statement. “We As the WSJ notes, “banks don’t usually buy media companies.”

Reservations 317

Reservations Customer Experience Dine-in Customer Service 317