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What is the ongoing goal for all restaurant owners and managers? Whether that be via restaurant operations, menu improvements, or services, there are quite a few criteria that restaurant owners constantly juggle to create the perfect balance. Another important marketing tactic, which is a necessity in modern times, is having a website.
With people staying home to avoid the spread of COVID-19, the popularity of virtual events has taken off. Virtual events allow people to feel connected and to enjoy themselves, despite the fact that they can’t do so in a restaurant, bar, or other venues. Does your venue host live entertainment such as bands, DJs, or comedy?
Whether youre an independent operator or part of a small chain, visibility is everything. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Even if your food is incredible, youre not operating in a vacuum.
Time Management: 80% of tasks completed often come from 20% of the effort. The 5 Must-Have Restaurant Customer Retention Strategies for 2025 These are the absolute must-have retention strategies every restaurant operator should use if they want to grow their customer base this year.
In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
1 Set goals for the event ?? Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Plan your budget to include food costs, labor costs, operating costs, marketing costs, and any extra costs such as for party favors and special decor.
I’ve had the opportunity to support restaurant operators that have stayed open throughout the COVID shutdown. The public is watching operators very closely to see if they are doing all the things to make safety your #1 priority. Here’s a few steps operators are currently working through, that you may want to consider.
A well-crafted website serves as the virtual storefront for your restaurant, providing potential diners with a glimpse into your establishment's unique offerings, ambiance, and culinary delights. Stunning visuals play a significant role in enticing visitors to explore your website further.
With every online order, millions of customers are entrusting restaurant owner/operators with their most essential information. However, thanks to the explosion of online ordering, owner/operators are left managing massive data sets — without any experience in doing so.
That’s a significant amount of lost business tied to something you can improve on your own, but the problem is that most operators have no idea where to begin fixing the issue. Website and SEO Your restaurant website should be mobile-friendly, load quickly, and super easy to navigate. Here’s what to focus on.
To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Keep them updated.
"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting " For cost-effective marketing, Chirone advises operators to leverage social media channels such as Yelp and local Google ads, utilize email and seek out local partnerships. "You
Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.
Figure out your goal, then match it with a promotion that fits your restaurants operations and venue. If youve got a big outdoor patio, maybe a summer evening special event is the best move. Creating seasonal or short-run menu items is one of the simplest ways to generate buzz without overhauling your entire operation.
Start contacting customers in August to plan for holiday parties, but spend the first half of the year honing your catering operation. Devote a Section of Your Website to Catering I find that, usually, customers would rather interact with a well-designed and functional website than have to try to get someone on the phone to discuss catering.
How to Optimize Your Website for Local SEO Here are some tips to optimize your website for local SEO: Include Location Information on Your Site : Make sure to include details like your restaurant's address, phone number, and operating hours. Verify your business to confirm that you are the owner or manager.
Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.
It just goes to show how important drink pricing and cost management are to maximizing profits. Once you have that total, subtract all of your costs, such as labor, inventory, rent, utilities, and other operating expenses. Bars that effectively manage their inventory and reduce waste tend to maintain higher margins.
Originally from Nassau, Bahamas, Nicholas started out cooking for friends and small events, catering on weekends simply because he enjoyed doing it. By partnering with ChowNow, Caribbean Kitchen cut delivery fees and simplified operations, all while getting ready to launch a new ghost kitchen concept.
Claiming their GMB account can help restaurateurs manage how their business appears in Google search results and improve website rankings on Google Maps and local search results. phone number, website URL, type of payments accepted, menu items, and photos of the establishment. Last year alone there were 6.9 Title Tags.
So, wouldn’t it be safe to say that if you can manage a kitchen – you can manage any kitchen? Sometimes the difference is the shear scale of the operation. Some restaurants can operate efficiently with a staff of 10 or less, while others might require more than 50. The answer is emphatically – no.
Modern Restaurat Management (MRM) magazine is collaborating with the team at MarketScale on The Main Course , a podcast that aims to explore the intense and competitive modern restaurant industry. "We Barbara Castiglia , MODERATOR – Modern Restaurant Management. The Main Course. 20 at 4 p.m. FAT to Acquire Johnny Rockets.
The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. Prioritize Building and Managing Your Website There’s a new trend where restaurants are opening locations without creating a website. In many cases, trends are a good thing.
A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars.
You can then use these photos on your menu, Instagram and Facebook page, website, and other listing platforms that feature your restaurant. How much do you spend on creating your website and promoting it online? This information includes your location, hours of operation, menu, and reviews. Create a Conversation Trigger.
With 83% of consumers checking Google reviews before choosing a restaurant, having a robust system for collecting and managing feedback should be a top priority. Next, add a Leave a Review button on your website that directly links to your Google review page. Identify trends in customer sentiment to improve operations.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.
For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. These apps make it easier to manage digital orders, streamline kitchen operations, and reach more customers.
Now that the new year is here, it’s the perfect time for restaurant operators to review their 2019 performance and identify areas that can be improved in 2020. Specifically, restaurant operators will want to look at data insights from their POS system, customer transactions, and payroll to identify 2020 goals.
While the top three third-party delivery services dominate the food delivery market , 70 percent of consumers prefer to order from a restaurant’s own website or mobile app, and 52 percent of US diners trust those websites and apps more than other portals. Appeal to Mobile Gamers.
Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Brands are forced to strike a balance between quality, value, and customer service.
For a deeper dive, Modern Restaurant Management (MRM) magazine reached out to Yevgeni Tsirulnik, SVP, Innovation and Incubation at Toshiba Global Commerce Solutions How should restaurant operators approach digital investments moving forward? How do you suggest they best balance operational and guest needs?
The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. Be open and transparent with your employees – tell them about the changes in your operations and use additional measures to keep your employees safe: Provide Safety Gear.
Update your website, social media, online listings, and answering machine with what you’re offering right now such as takeout, delivery, and curbside pickup. If you’re already open : Update your website, social media, online listings and answering machine with your new hours and details such as seating capacity.
This new reality is understandably unsettling for many restaurant owners and operators, but it’s also an opportunity to rethink the way you do business to ensure survival over the long-term — and some key digital customer experience best practices and tactics can help you plan your strategy. Evaluate and Shift Your Ad Spend.
and Canada, Irving, Texas-based 7-Eleven also operates and franchises Speedway and Stripes stores, as well as Laredo Taco Company and Raise the Roost Chicken and Biscuits restaurants. marketing retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. Sign up here.
While staffing has always topped the list of restaurant owner/manager pain points, it now seems to be at crisis proportions. Instead of belaboring the issue, Modern Restaurant Management (MRM) magazine went to the experts for some solutions. March restaurant sale surged 36 percent year-over-year and nearly reached 2019 levels.
Plus, 43 percent of consumers told business news and insights website The Manifest that they prefer to order delivery from restaurants directly rather than from a third-party service. Smart operators are finding ways to connect supply chain technology with front-of-house demand.
Due to the Covid-19 outbreak effect on the restaurant industry, Modern Restaurant Management (MRM) magazine is compiling a list of resources available for restaurant owners, operators and managers. To be added to this guide, reach out to Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. and Canada.
To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. Generally speaking, the higher the rank, the more likely a consumer is to click on a website. The position of a result on the SERP is referred to as its ranking.
How do you manage your restaurant in a modern and efficient way? Engage consumers using social media, storytelling, and events to create a deep emotional tie that extends beyond the plate. Using eco-friendly procedures in your restaurant’s operations will demonstrate your dedication to sustainability.
While the company has products specifically designed for each vertical, such as appointments, eCommerce, online ordering and reservation management, its uniqueness lies in offering high-powered capabilities that every business needs. These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're
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