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"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.
Review your inventory and spot areas where there’s over-ordering and spoilage, especially for perishable items like food and garnishes. For example, if a customer orders a standard cocktail, train your staff to offer a premium spirit upgrade, which can boost the profit margin for that order.
Restaurants and bars had to quickly pivot, letting guests know how to order online, if dine-in was available, or what safety protocols were in place. These included local influencer activations, media coverage, and event marketing that drove big opening-week numbers. Online ordering, catering, and off-site events are key opportunities.
The limited-edition drop includes an Ethiopian coffee, an ACME porcelain cup and saucer, and exclusive merchandise. The new concept features a modular 60m² footprint with six-week fit-outs, integrated digital ordering kiosks, a localised food counter, and reduced back-of-house requirements.
Introduce wine pairings or tasting events with online booking options. Leveraging Private Dining & Events with Online Booking Many restaurants have underutilized space that could generate additional revenue through private events. Consider: Using event management software to streamline inquiries, bookings, and deposits.
Unlike traditional setups, modern solutions offer advanced features like mobile ordering, integrated payments, taproom analytics, and automated inventory tracking—all tailored to brewery workflows. With craft beer culture expanding, breweries are stepping up their game, offering tours, merchandise, and in many cases, food.
Complex Revenue Streams: Revenue can come from room nights, food and beverage sales, event bookings, spa services, merchandise sales, and more, each with different recognition rules and tax implications. Dynamic pricing, room night vs. F&B sales, event package recognition, cancellation fees. Maintain strict separation.
This is all the income from your food and beverage sales, catering, branded merchandise, packaged goods, venue hire, etc. Your Cost of Goods Sold are your food and beverage costs along with the cost of any merchandise you sell. As servers spend more time with guests, they upsell more often and are around to capture additional orders.
Despite the fact that consumers are paying more to visit and order from restaurants this year – 12.5 28 percent of consumers say they are ordering takeout and delivery more frequently than last year. Additionally, households making less than $50k ordered takeout and delivery far less frequently than their wealthier peers.
Off-Premises Dining Is Essential Nearly 75 percent of all restaurant traffic now happens off-premises—meaning that almost three out of four restaurant orders are taken to go. More than 60 percent say they’re ordering off-premises more often than a year ago. Older adults still prefer in-person ordering.
Restaurants Order Up Tech, AI, and Dynamic Pricing As far as technology goes, 26 percent of respondents said they’d like to start using new tech to help run their business, which is up seven percentage points from last year. Fast food dominates the takeout scene, with 60 percent of Americans ordering from fast-food chains.
The singer‑songwriter and social media influencer Lars Huang will spearhead online marketing campaigns, lead new merchandise launches, and appear at in‑store events to boost Tims China’s profile among Gen Z consumers. (Washington DC, US) Industry news Mon, 21 Jul – Tims China appoints Lars Huang as brand ambassador.
Prototype locations feature flexible bar layouts, zoned seating areas, integrated digital order screens, and dedicated mobile pick-up drawers to streamline service flow and enhance the customer experience as part of the Back to Starbucks efficiency drive. Seattle, Washington, US) Tue, 8 Jul – Germany’s The Barn makes UK debut in London.
In order to make this culture possible there must be praise and respect throughout the workplace. Merchandise and Prizes. Some examples include the boss’ parking spot, coupons, wine or company merchandise. Some moments of recognition call for a party or special event. Implementing a Rewards System. The Takeaway.
Consumers and customers have changed their behavior due to the events of the previous year. You can also expect fresher and higher quality merchandise because the food won’t have to stay in transit for long. According to one report, as many as 77 percent of diners will look up a restaurant online before ordering or visiting it.
Rent kitchen space, develop multiple concepts around a core of ingredients, develop a separate branding campaign including “order friendly” websites, contract with a third party delivery service and go to town. Here are a few to chew on: GHOST KITCHENS are making people scratch their heads and wonder if this is the next “big” thing.
Programs that enable data capture, incentivize direct ordering in the wake of third party delivery (saving countless dollars in commission fees), and drive engagement have the ability to create compelling enticements without relying heavily on expensive discounts. Additionally, the Backdoor “Secret.”Menu million members to 27.4
This acquisition is a transformative event for FAT Brands in terms of scale and brand awareness. In addition to allowing a safer, hands-free payment method, the system has been shown to make the ordering process quicker and more efficient. Seated acquired digital event booking platform VenueBook. Seated Acquires VenueBook.
Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.
Order a case of this liquor and get six bottles of their newest flavor added on.” These brand ambassadors are a bar manager’s gateway to endless promotions that rouse excitement from guests and reduce the ordering cost and inventory of brands. Once you have their ear, most will help you develop innovative marketing events.
In the next year, this role will also include helping them with order management during peak times. In the next year, this role will also include helping them with order management during peak times. Using LPR, restaurant staff can link an order to a customer's car and use it as an identification to deliver their order once ready.
Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Delivery and takeout 60% of American consumers reported ordering delivery or takeout once a week.
In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. Thus, the platform has excellent features for restaurants, like online ordering , e-commerce, events management, contactless dining, and catering capabilities.
Was the menu confusing or the ordering process complicated? We’ve seen examples of this with how staff greet customers, stunning brand art that everyone loves, merchandise a customer takes home, or the way service is carried out. That is where innovative thinking should start.
As the restaurant industry faces an ongoing crisis, pop-up chefs confront unique challenges during the pandemic Three months ago, Omar Tate was serving an $150 eight-course tasting menu out of a penthouse event space in New York’s Financial District. On a recent Sunday night in Berkeley, California, they decided to give it a try.
Regularly recurring personalized deals, seamless ordering, and cardless payment all help bring diners back to Starbucks again and again. . They can find the nearest restaurant on a map, as well as quickly order and pay through the app. Online Ordering With Loyalty Perks. They have roughly 14.2 Loyalty Programs and Restaurants.
Customers can also purchase limited-edition merchandise from Chicago-based visual artist Mac Blackout to take home with them. With a growing number of consumers ordering through online channels, the goal of the new concept was to develop a more efficient operating model that celebrated this change in consumer behavior.
Recently, thousands of companies replaced their large in-person parties and conferences with virtual events. While many hope to move back to hosting regular events soon, the truth is that virtual events are a format that is here to stay. Then, if the responses flood in, you know you’ve got an audience for your event.
Do you have accounts on online ordering sites like GrubHub and Uber Eats? Consider things like merchandise sales, inventory sales, or private cooking lessons. What measures can you take to make customers feel more comfortable ordering from you? Create a social media contest to let fans compete for an invitation to the event.
The idea of purchasing Dining Bonds seemed to strike a chord with the public as a way to provide much needed financial support in order to help restaurants stay in business. The company is exploring collaborations with corporate partners and charities, as well as merchandise sales, to keep its mission alive. "When
Can they order goods or services from their phone? And they want to use one unifying and consistent payment method whether they are paying for drinks, food, merchandise, greens fees, spa treatments, or event tickets: sometimes all within one resort property.
Alongside an exhibition, the event will feature the Roasters’ Zone, an Espresso Martini Bar, and the Latte Art Zone. This year’s event – which hosted the 2022 World Barista Championships and World Brewers Cup – attracted a record number of 15,056 attendees from more than 70 countries. Pre-orders are available now.
The event will take place at 10:00 A.M. ” The annual event taking place in Philadelphia this year is part of a first-of-its-kind culinary tourism partnership between the James Beard Foundation and VISIT PHILADELPHIA, shining light on chefs and the region’s cuisine and culinary missions. . to 7 p.m. (or or until 10 p.m.
The Company has since dramatically expanded its services and capabilities to ship millions of orders per year for more than 5,000 perishable items across 150 brands. By leveraging its own proprietary algorithms, Green Rabbit ensures that all orders are managed and packaged appropriately, resulting in 99.9% delivery success rate.
Here are a few elements worth paying attention to in order to prepare your café for the festive season. It’s the perfect opportunity for you to sell gifts such as specialty roasted coffee, brewing gear, and other related merchandise. . You can also offer tickets to classes and events that will take place on your premises. .
From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally. Through regular posts, you can remind people of your menu, special deals, and events you’re hosting. This way, you stay unique and offer something different from other restaurants.
The next event will be Cup of Excellence Indonesia, which will take place on 16 February. The multi-year partnership will see the veteran-owned coffee roaster serve its products at NHRA events nationwide. The theme of this year’s event is “Connecting the Coffee World”, with more details to be announced soon.
As restaurants continue to explore new revenue streams in an ever-changing environment, restaurant merchandise is stealing the limelight as an innovative, fun product that does wonders to your bottom line. It is estimated that over 25 billion dollars will be spent in 2021 on physical promotional merchandise. Reading Time: 4 minutes.
In her role there, she oversaw the entire customer experience of Taco Bell’s 7,000 restaurants, including design, consumer facing technology, merchandising, customer marketing, new concepts and company development. .” Clark joins Papa John’s from Taco Bell, where she was Executive Vice President of Restaurant Experience.
For instance, conducting daily and weekly inventory checks regularly and keeping accurate records helps you order just what you need. If you don't track your inventory closely, you may end up ordering 60 pounds of chicken to be safe. They can then plan promotions or special events to attract more customers during those slow periods.
QR Coder Ordering at the Table – Me&U, Mr Yum, OrderUp and Bopple are popular choices, dynamically linked to your menu so that they always show what’s available. Scan the QR Code or tap on the order disc for an NFT connection to the app. With pay systems enabled, just order with the app and double click to pay – easy.
This is crucial because 77% of diners report visiting a restaurant’s website before they dine in or order takeout or delivery from an establishment. Gift Cards and Merchandise: Drive additional revenue for your business by allowing customers to purchase gift cards and other merchandise directly from your website.
Use purchase orders. If they can't offer a straight discount (supplier margins are often razor thin as well, with little room to play for many), consider restructuring your order to optimize costs. This may include delivering bulk orders less frequently and/or slightly reducing the quality of your ingredients.
Merchandise. It’s more important now than ever to ensure that your brand is being presented in a clear, professional way in order to establish your credibility. If you want to support a cause with an event at your establishment, or raise awareness for a public issue, don’t be afraid to. What is Restaurant Branding?
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