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Digital loyaltyprograms surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Having a loyaltyprogram today is table stakes. Loyalty Lessons Learned.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? If youve got a big outdoor patio, maybe a summer evening special event is the best move.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
We saw widespread adoption of mobile payments, digital ordering, and contactless dining almost overnight. Today’s hospitality platforms are no longer just about taking orders or processing payments. These systems have replaced paper tickets and verbal callouts with visual, real-time order displays.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers. A smooth mobile experience keeps people engaged and leads to more online bookings.
Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders. How the customer prefers to order (for delivery, for pick-up or to dine-in). How many people does the customer orders for at a time.
Optimize MobileOrdering Creating and executing a convenient mobileordering experience for your customers is extremely important, and it will keep them coming back for ease of use and accessibility. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobileordering experiences.
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. I think smart, AI-enabled platforms will turn data into intelligence around visit frequency, ordering, traffic patterns and more. As of 2024, over half of U.S.
Weekly can work tooespecially if you have frequent special offers, rotating menu items, or upcoming events you want to promote. A steady rhythm keeps your customers engaged without overwhelming their inboxes, helping you maintain strong conversion rates and long-term loyalty.
Offering discounts to incentivize customers to enroll and engage with loyaltyprograms has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyaltyprograms and third-party delivery services. Consider the alarming pattern over the past three years.
and Canada, found that technology such as interactive digital menus, in-restaurant mobile apps, and augmented reality experiences are playing a vital role in empowering restaurants to stay relevant and meet the evolving needs and expectations of diners. When was the last time you placed an order in a restaurant app for curbside pick-up?
The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors.
Increased Emphasis on Online Ordering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process. Appeal to Mobile Gamers. At the same time, the labor shortage means that associates need to be focused on high-value activities. Final Thoughts.
With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. Create a loyaltyprogram that rewards customers for repeat visits during the Super Bowl. This can help increase sales and also encourage repeat business.
Understanding consumer loyalty psychology can enable restaurants to create systems supporting recurring business and assist in overcoming financial difficulties. Teaching your employees to recall names, preferences, and special events of regular customers shows attention to detail that clients really value.
Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences. Climate & Seasonality: Does the weather impact what people order or when they dine out? or How often do you order delivery?
A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A direct digital online ordering platform can help boost efficiency in several ways. And that's not all.
Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Also, consider providing curbside, takeout, or delivery services in addition to flexible and quick ordering and delivery alternatives, including online, phone, or in-app ordering.
If you’re like me, chances are you’ve probably ordered food online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobileordering will be a $200 billion dollar industry by 2025.
Photo: Shutterstock Made-to-order food, value offerings, loyaltyprograms. Increasingly, however, they are becoming the hallmarks of convenience-store foodservice programs. Made-to-order food is now second only to gas as a driver of c-store visits. By Heather Lalley on Jun.
Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. The US and UK also varied on how they wanted to retrieve take-out orders.
The ingrained customer behavior over the past year, delivery, mobileorders, curbside pick-up, will likely continue. By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
Beyond the traditional criteria that need to be considered in delivering a satisfying CX, today’s consumer also has an expectation built around the freedoms enabled by mobility and mobile devices. Can they order goods or services from their phone? What is your payments strategy?
Restaurants, retailers and airlines have been using loyaltyprograms to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyaltyprograms have become indispensable marketing tools.
Other advancements include: integrating data from various sources, including social media, reviews, and loyaltyprograms, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences. Nothing is fraud proof.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
Although mandated dine-in restrictions have held back all restaurant segments, particularly full service, consumer demand for restaurant meals and the ability to serve the demand with a host of off-premises services, like digital ordering, delivery, drive-thru, and carry-out, are the silver linings that enable the industry to persevere.
This acquisition is a transformative event for FAT Brands in terms of scale and brand awareness. PopID accounts also tie to loyaltyprograms for automatic credit with every purchase. In addition to allowing a safer, hands-free payment method, the system has been shown to make the ordering process quicker and more efficient.
Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. As customers increasingly turn to online ordering for convenience and safety, restaurants must adapt to stay competitive. Real-time order tracking. Order assignment and status updates.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return.
We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. You can see which other restaurants they frequent, too, and the types of items they order from those places.
While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.
Armed with an omni-channel POS platform, restaurant operators can not only bring an immediate boost in sales during one of the busiest times of the year, but also lay the groundwork for long-term customer engagement and loyalty. Data indicates a notable spike in orders for popular items like chicken wings and pizza during the tournament.
This will enable brands to better manage off-premises orders and balance their hybrid operating models. As mentioned before, this expands the need for loyaltyprograms, and also demands an agile technology stack that can go where customers are, as well as bring customers in.
It combines different online and offline strategies to promote a restaurant and increase orders. Optimize the website for mobile screens. Restaurant marketing revolves around making your business known. But is it so simple to stand out from the crowd in 2022? Generate quality content and utilize keywords to drive targeted traffic.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, online ordering trends, and the world's best cities for food. percent stating these hikes have changed their ordering decisions.
More than half of survey respondents said they will order more than usual, with only one in 10 saying less than usual. Followed (not surprisingly) by restaurants and delivery drivers following proper safety protocols, price, and ease of ordering from the restaurant. Most Important safety initiatives. Expanding e-commerce investments.
To make this role easier, US Foods is introducing new enhancements to its Tipping Point program, specifically designed to help operators introduce new menu items and train staff on how to more effectively drive sales for Scoop products on the menu. Two-Hens Growth Fueled by Accelerator Program. A comprehensive training program.
Customers sit down, order from a menu, and are served by waitstaff. Cafes Cafes fall between full-service and quick-service restaurants because customers often order and pay at the counter, but they still provide some semblance of table service. Upselling and creating loyaltyprograms can help coffee shops boost profit margins.
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