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Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.
Is online ordering inefficient? Experiencing over-ordering or last-minute shortages? If customer retention is a priority consider a digital loyalty program or automated marketing tools. With a modern cloud-based POS, restaurants can streamline order taking, reduce human error, and improve the overall speed of service.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
The impact of the global pandemic has fast-tracked the restaurant industry's need for digital ordering, particularly for off-premises dining options. Digital ordering channels are vital for your restaurant’s success in 2021. Digital ordering channels are vital for your restaurant’s success in 2021. and up to 53.9
. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller, Accuracy of food order leads the way at 88, while beverage quality and waitstaff performance both score 86.
Efficient Seating and Ordering Process Minimize wait times and ensure smooth transitions from arrival to seating. Offer convenient payment optionswhether through mobile apps, contactless payments, or traditional methods. Follow up with thank-you emails, feedback requests, or special offers to keep them engaged.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe.
As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!
As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.
Your restaurant website needs to help your guests find you online, inform them about your menu and, possibly, help them reserve a table or order a delivery directly from you. Contactless ordering and payment available. Position your restaurant in the market. But have you thought about your website design?
17, 2025 Facebook Twitter LinkedIn Greenlanes have no dine-in seating. The three-unit chain has two more under construction in the Tampa Bay area, and another five to seven are planned in 2026, reaching the Orlando market. Entrée salads can be ordered as a wrap for drivers to eat one handed, for example. “We
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began.
The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.
The pandemic accelerated the rise of contactless solutions like mobileordering and payment and self-ordering kiosks. Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. One of the most important is that of the marketer – after all, it's how you generate customers.
The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.
32 percent of survey takers chose outdoor seating availability as a factor in their dining-out comfort level. More than half of survey respondents said they will order more than usual, with only one in 10 saying less than usual. The importance of making guests feel comfortable. Most Important safety initiatives.
All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10. “With almost 40 million alcoholic drinks sold weekly in America’s casual dining chains, small $ gains per beverage order can very quickly add up to some serious revenue gains. Paytronix Systems, Inc.,
While the company has products specifically designed for each vertical, such as appointments, eCommerce, online ordering and reservation management, its uniqueness lies in offering high-powered capabilities that every business needs. These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're
With thousands of restaurants forced to close their dining rooms, and millions of Americans facing sudden unemployment, GroupRaise saw an opportunity to mobilize its 10,000+ restaurant partners along with their communities to offer those who are able a chance to support both local business and food distribution to at-risk families.
After that, the most popular back-office technologies were accounting software (55%), mobile payments (52%), and third-party food delivery services (51%). Better team communication: Say goodbye to endless text threads, email chains, and whatever other inefficient methods your team uses to negotiate schedules. Owned by Doordash.
Brands like Starbucks are increasing their drive-thru prevalence to accommodate the demand for contactless orders (1). Domino’s launched their “Carside Delivery” Service nationwide this June which would allow customers to receive their online order without ever leaving their car (2). of total sales (4).
For example, there will be fewer human interactions when ordering takeaways during busy lunch hours, quick customer seating, or bill payments. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!
The idea of purchasing Dining Bonds seemed to strike a chord with the public as a way to provide much needed financial support in order to help restaurants stay in business. SevenRooms launched Contactless Order & Pay, streamlining the in-restaurant ordering and payments experience for guests.
By the end of 2021, dine-in visits to fast food chains had fallen to just 14 percent of restaurant traffic, compared to 28 percent pre-pandemic, according to the market research firm NPD Group. Last year, 85 percent of fast food restaurant orders were to-go, according to data from NPD.
One of the first things Sylvan Mishima Brackett did after the mayor of San Francisco issued a lockdown order in March was walk a few blocks to a local Best Buy to buy a phone. One person called 60 times to place an order, only to be greeted by one busy signal after another. Brackett tried a few setups looking for the right fit.
It combines hardware like tablets, receipt printers, and card readers with software for managing orders, payments, inventory, and staff. Key Features : Order management, secure payment processing , inventory updates, and performance analytics. Restaurant-Specific Tools : Manage menus, seating, reservations, and customer preferences.
Promoting event hosting for corporate gatherings, birthdays, and special occasions via digital marketing. Creating customizable prix fixe menus for groups with easy online ordering. Exclusive early access to new menu items via email or push notifications. Using mobile POS systems for tableside ordering and payment.
In 2022, Just Salad will expand its award-winning Reusable Bowl Program to digital orders and offer participating customers loyalty rewards in its mobile app, further encouraging sustainable eating on the go. “The market is still ripe for continued expansion and growth,” said Kapoor. and the sky’s the limit.”
Guests may enjoy a variety of seating arrangements, two bars, as well as private cabanas and daybeds offering bottle service and other five-star experiences. Hunter sees potential for future expansion, but considers San Diego the ideal market for launch given its annual visitor count of 35.8 million who spend $11.5 billion on average.
7shifts provides a cloud-based team management and scheduling solution, allowing owners and managers to schedule restaurant employees , approve shift trades, and communicate with staff from one easy-to-use mobile app. Toast Order & Pay. Look no further than Toast Order & Pay. Team Communication. Try 7shifts for Free.
Today’s tools are high-tech, user-friendly, and mobile so you don’t have to be physically in the restaurant to stay on top of the business. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. It empowers restaurant owners to send highly targeted marketing messages.
This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).
Do they always order the same bottle of wine? Or if you know a regular always orders the same appetizer, you could have it ready to go as soon as they’re seated. Say you’ve got a guest who always orders red wine. Emailmarketing is a great way to do this, but only if you do it right.
1: Enhance Contactless Ordering and Payments. This includes ordering and payment options. One tip for restaurant success is to harness the power of your website ordering or even online ordering on your mobile app. Make sure your online website is set up for online ordering and payments. tweet this). #2:
While many restaurants offer touchless menus as a simple replacement for a paper menu, with orders made with a server at the table, some digital menu tools have added more advanced features such as pre-ordering before diners arrive at a restaurant, ordering through the digital menu, and payment processing. Streamline Operations.
Loyal customers tend to order and spend more and are good for the business. Make sure you don’t make your customers wait too long to be seated, or served. Train your staff to be hospitable and welcoming in little ways like greeting the guests when they walk in and seating them. Effective Online Marketing.
Before the COVID-19 pandemic, restaurants that could afford it enjoyed the additional marketing and new customers outreach service these apps provided. Encourage Customers to Order Food Directly from Your Restaurant Customers are eager to support their favorite mom-and-pop restaurant by ordering takeout food.
When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. Yes, and it’s a big thing in marketing that we often talk about: psychographics vs. demographics. There’s a certain segment of the market that likes to shop at Whole Foods, or out here we have Sprouts.
Shelter-in-place orders, dine-in restrictions and diners’ hesitation to eat out have combined to prompt restaurants to shift their focus to takeout and delivery. Sometimes called a virtual restaurant, virtual kitchen or cloud kitchen, a ghost kitchen is a food-service business that serves customers exclusively through online orders.
These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." The focus now is finding the minimum necessary seating capacity while maximizing kitchen efficiency and service throughput. Additionally, the approach to restaurant development has completely changed.
Handheld POS Systems Are A Popular Option For Mobile Businesses, Learn More About How They Work. Own a restaurant that requires a mobile point of sale system? Curious what value they can bring to your mobile business? The investment in a good handheld POS System to improve your mobile business is one without regrets.
With orders expected to surge on July 4th, make sure you have the right equipment and restaurant technology to safely accommodate big groups or process more online orders. A mobile POS that you can take tableside to capture customer orders. . Marketing and Promotions. Equipment and Technology. Download Now.
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