Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. There are three main types of information your restaurant should collect: Customer Information. Customer information is the personal information of each of your customers.

Loyalty Program 520

Loyalty Program Mobile Ordering Email Marketing Online Ordering 520

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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2025 Marketing Email Marketing Operations 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 28, 2025

Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

ChowNow

MAY 2, 2025

What the data doesnt show is just how many of these restaurant closures come down to preventable issues, like: Poor financial management No marketing plan Lack of clarity around the restaurants concept The key takeaway here is: failure is not inevitable. Lack of Marketing and Visibility The Issue: Hoping if you build it, they will come.

Email Marketing 195

Email Marketing Social Media Cash Management Customer Service 195

ChowNow

APRIL 15, 2025

Financial restaurant KPIs give you visibility into your costs, pricing, and ultimately, your profitability. Monitoring your COGS helps you spot food waste, theft, over-ordering, or supplier price hikes before they eat into your gross profit margin. If youre only going to track a handful of key performance indicators, start with these.

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Operations Email Marketing Point of Sale Online Ordering 195

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

FEBRUARY 13, 2025

Customers are left scrolling through outdated posts trying to find relevant information, becoming more irritated by the moment. Having complete control of your brands story is how you stand out in a congested market. Google will always prioritize restaurants that have websites because they provide significantly more information.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

EATER

OCTOBER 21, 2024

However, if you were to walk into one of PLNT Burger’s at least 12 locations, you won’t find a deluge of information about the environmental impact of eating meat. We get specific,” he says of the need to keep the diner informed of intentional menu substitutions and choices. “We We call it out. You know where it’s from.

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Sustainability Sourcing Consumer Goods Seasonal Menu 328

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Email Newsletters.

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2022 Marketing Email Marketing Social Media 531

ChowNow

MARCH 27, 2025

Without KPIs, spotting inefficiencies in your workflow is nearly impossibleleaving you without the data needed to make informed decisions and grow your online sales. How pricing and menu strategy affect revenue Several factors influence revenue per order, including: Pricing strategy. What Impacts Order Volume? Portion size.

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Delivery Online Ordering Loyalty Program Food 195

ChowNow

FEBRUARY 21, 2025

While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. This includes welcome emails, re-engagement emails, and promotional emails, all pointing towards your direct online ordering.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. A higher-priced system that saves time and reduces errors might be more valuable than a cheaper, less effective alternative. Plus, their reliance on high fees forces restaurants to either raise menu prices or accept smaller profits.

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2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

APRIL 4, 2025

You might fulfill the order, but youre left in the dark about who that person is, their contact information, how often they come back, or what they like to order. It also gives you more freedom to price your menu the way you want. Many restaurants bump up prices on third-party platforms to offset fees, which can frustrate customers.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

Modern Restaurant Management

FEBRUARY 27, 2023

Businesses can run promotions, such as early bird specials, to attract budget-conscious diners and use an email database to get the word out. Use creativity to market a restaurant on a limited budget. Reviewing these numbers frequently can help to hold vendors accountable to the prices they are quoting.

Cash Management 474

Cash Management Point of Sale Inventory Email Marketing 474

ChowNow

MARCH 14, 2025

In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Use email marketing to re-engage past customers.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Goliath Consulting

JANUARY 7, 2025

The global livestock and poultry markets are set for significant shifts in 2025. This analysis is informed by data from the United States Department of Agricultures report Livestock and Poultry: World Markets and Trade. Pork: Growth Amidst Regional Declines The global pork market presents a mixed picture. million tons.

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2025 Email Marketing Leadership Agriculture 221

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

FEBRUARY 12, 2021

Your restaurant website needs to help your guests find you online, inform them about your menu and, possibly, help them reserve a table or order a delivery directly from you. Make your contact information visible. Keep your guests informed at all times and reassure them that it’s safe to visit your restaurant.

Design 520

Design Online Ordering Mobile Ordering Reservations 520

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Online Ordering 539

Online Ordering Social Media Coupons Advertising 539

ChowNow

JANUARY 23, 2025

Website Your restaurants website is one of the first places customers will look for event information, so make sure the details are easy to find. A well-maintained restaurant website is key to keeping your customers informed and involved. Email Send out a weekly email blast telling customers about your upcoming event.

Events 195

Events Seasonal Menu Social Media Customer Experience 195

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. Plus, they understand that their customers want to interact with them and learn valuable information about the businesses they choose to support. Many successful brands take a different approach.

Social Media 508

Social Media Customer Experience Email Marketing Online Ordering 508

7 Shifts

DECEMBER 18, 2023

Manager log books Even if it’s just a shared cloud document, you need a centralized place for your managers to exchange information. This keeps information from getting lost in the text and email shuffle. You’ll get detailed daily reports on price changes and even price forecasting.

Management 397

Management Management Email Marketing Point of Sale 397

Modern Restaurant Management

JANUARY 31, 2024

The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. Inventory : Generally, when food costs go up, operators will raise their menu prices by a small amount.

Online Ordering 508

Online Ordering 2024 Website Management 2023 508

Modern Restaurant Management

JANUARY 8, 2024

This capability can prove invaluable for refining pricing strategies, optimising ingredient and waste management, and planning forthcoming shifts, among other benefits. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

Social Hospitality: Restaurants

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Many platforms also include built-in messaging features, making it easier for teams to communicate, trade shifts, and stay informed about important updates.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

JANUARY 20, 2022

Some of the biggest disruptors will result from the increase in information technology, autonomous vehicles, automation and robotics in the kitchen, and AI chefs. As self-driving cars increasingly take over the market, other industries will have to adapt. Automated Marketing and Remarketing. Voice Ordering.

Food Order 520

Food Order Waste Online Ordering Email Marketing 520

Modern Restaurant Management

APRIL 8, 2020

From social media, to your website to email and your Yelp page, there are endless opportunities to reach your audience with relevant and timely information. Be sure to, first and foremost, update your business hours and contact information so that your consumers know the latest information from your business.

Small Business 508

Small Business Social Media Consumer Goods Communication 508

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

JANUARY 13, 2020

Pricing events for happy hours and special occasions. Deploying marketing campaigns. Mobile phone manager alerts for voids and pricing event approvals. Customer email capture via a digital loyalty or marketing program. Deployment of marketing campaigns. Employee scheduling. Employee time-off requests.

2020 364

2020 Website Management Online Ordering Point of Sale 364

The Rail

DECEMBER 2, 2024

The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Search and filtering options (by cuisine, price, dietary preferences, etc.). Customer data management for targeted promotions and personalized marketing. from 2023 to 2030.

Delivery 147

Delivery Food Loyalty Program Food Order 147

Modern Restaurant Management

JULY 2, 2021

And the last few Data Marketing Association (DMA) reports find that direct mail is becoming increasingly more persuasive over time. The latest DMA report found that direct mail had a higher response rate than email, social media, and paid search — even if you combined them all and THEN tripled their response rates.

Social Media 474

Social Media Point of Sale Email Marketing Consumer Goods 474

Modern Restaurant Management

OCTOBER 20, 2023

Rebranding is the process of creating a new identity both visually and strategically through a new logo, website, and marketing strategy. Define Your Reasoning A rebrand allows a company to start fresh with a new logo, website, or marketing strategy that better matches its business plan.

Email Marketing 457

Email Marketing Online Ordering Food Truck Merchandise 457