Modern Restaurant Management

APRIL 15, 2024

This is why customers should be aware of why the survey is being conducted and how their information will be used. This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. Remember, the purpose here is not to inform but to reassure.

Management 190

Management Management Loyalty Program Social Media 190

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Foodable

JULY 13, 2020

Listen to "Meaningful Email Marketing | Restaurant H.E.L.P. In this episode, we sit down with Aviva Goldfarb, the director of marketing for HipCityVeg , and Stephanie Lueck, the senior digital marketing specialist for Marlin Network. Email is a convenient marketing tactic,” says Lueck. Podcast" on Spreaker.

Email Marketing 52

Email Marketing Marketing Reservations Innovation 52

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. There are three main types of information your restaurant should collect: Customer Information. Customer information is the personal information of each of your customers.

Loyalty Program 204

Loyalty Program Mobile Ordering Email Marketing Online Ordering 204

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 193

Marketing Loyalty Program Email Marketing Coupons 193

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Include such information in the footer to appear wherever visitors go on the website and make a dedicated page with contact details. Send Relevant Emails.

Marketing 199

Marketing Email Marketing SEO Social Media 199

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Relevant: For a story to be effective, it must convey timely information your audience wants and needs.

Franchise 178

Franchise Franchising Marketing Social Media 178

Modern Restaurant Management

SEPTEMBER 21, 2023

Or, if you want information about another city, state, or country, you just need to enter the desired location, like “restaurants in Orlando.” Register with Google My Business : It's a free platform that allows businesses to manage their online information and appear in Google search results.

SEO 198

SEO Website Management Email Marketing Online Ordering 198

7 Shifts

FEBRUARY 22, 2021

Instead, customers can get information about promos, discounts and even make a purchase through the loyalty program app or website. A good tip is to condense this information in an employee handbook. Email and SMS Send emails or SMS to customers to upsell your loyalty program rewards, promos, or new products.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? Strong security to keep customer information safe.

Loyalty Program 98

Loyalty Program 2024 Email Marketing Coupons 98

Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? Strong security to keep customer information safe.

Loyalty Program 97

Loyalty Program 2024 Email Marketing Coupons 97

7 Shifts

DECEMBER 17, 2020

Simple customer retention strategies for restaurants Collect customer information (and use it!) ?? One of the most important steps in building your customer retention strategy is the collection of customer information. The basic information you should be collecting is first and last name, phone number, and email address.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

MAY 1, 2023

First, they typically store significant customer and employee data, including names, addresses, and credit card information. This data is highly valuable on the black market and can be used for identity theft, fraud, and other criminal activities. Restaurants are attractive targets for cybercriminals for several reasons.

Insurance 199

Insurance Email Marketing Employee Relations Customer Experience 199

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Restaurant365

MARCH 4, 2022

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Don’t assume you can update contact information on your website once and be done. Review each listing for accuracy on name, address, phone, email, food type, and hours of operation for all locations.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Your website should be attractive and user friendly and include all relevant contact information, including in-house delivery. Ask for emails, or phone numbers to update customers on their food delivery when needed.

Delivery 183

Delivery Marketing Email Marketing Social Media 183

SpotOn

MARCH 19, 2024

The innovation continues with the company’s release of SpotOn Marketing Assist , its first automated, AI-enabled marketing tool for restaurants.  SpotOn is the first point-of-sale provider to offer an automated restaurant marketing solution for email and social media campaigns.

2024 98

2024 Innovation Email Marketing Point of Sale 98

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Observe what makes these websites appealing.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

AUGUST 3, 2021

Deploy email marketing to build a subscriber list and send news of special features and special events on a regular cadence. I really look forward to those emails! Start by asking both dine-in and take-out customers to sign up for your email newsletter (include a QR code on your receipts, menus or table tents to make this easy).

Customer Experience 212

Customer Experience Email Marketing Social Media Online Ordering 212

Next Restaurants

AUGUST 17, 2022

Never Open Suspicious Email Attachments. It means affirming as a genuine entity to deceive recipients into exposing confidential information. It can be done via an email attachment from an unknown sender, which can install any ransomware or malware to pilfer the user names and passwords. Perform Background Checks on Employees.

Email Marketing 152

Email Marketing Certification Employee Relations Online Ordering 152

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Modern Restaurant Management

NOVEMBER 23, 2021

These tags enable staff and operators to surface detailed guest information, including itemized POS data, visit length and frequency, spend history, and even wine preferences. Leveraging guest data from both on- and off-premises, operators can also use personalized marketing automation to boost guest loyalty.

Loyalty Program 186

Loyalty Program Email Marketing Customer Experience Seasonal Menu 186

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Try offering a discount in exchange for some of their information.

Marketing 199

Marketing Email Marketing Loyalty Program Point of Sale 199

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Focusing on local SEO. Prioritizing Social Media.

Marketing 224

Marketing Social Media SEO Website Management 224

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

Franchise 209

Franchise Franchising Operations Loyalty Program 209

7 Shifts

JANUARY 20, 2023

We've compiled some fun Super bowl promotional ideas to get your first social media marketing plan started. Look to your email list If you're just reading this for the first time, now's the perfect time to start building your email list. Email lists are a great way for restaurants to keep in touch with their customers.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

SEPTEMBER 26, 2023

is the second-largest online food delivery market​ and generated an estimated $218B in revenue in 2022. And experts predict the market will increase close to $500B by 2027. Account Takeover (ATO ): With ​A​TOs, social engineering is used for phishing account information from customers or drivers.

Delivery 193

Delivery Food Consumer Goods Food Order 193

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives? Real-Time Offers.

Loyalty Program 181

Loyalty Program Social Media Email Marketing Point of Sale 181

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Next Restaurants

MAY 12, 2021

Bar marketing is all about that. Create an Email List. An email list is important for any sort of business, particularly for bars advertising. Emails can be used for multiple purposes, whether to invite for some event, present a menu update, or an upcoming giveaway, etc. Formal or informal? Create Unique Hashtags.

Bar 162

Bar Marketing Email Marketing Social Media 162

Modern Restaurant Management

MARCH 25, 2022

While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. Despite the growth in online marketing through email and social media, direct mail remains one of the best tools for promoting your restaurant. Direct Mail Campaigns. Facebook has more than 2.9

Social Media 212

Social Media Email Marketing Mobile Ordering Kitchen Safety 212

Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Franchise brands have the benefit of higher levels of awareness and national brand marketing dollars behind them.

Loyalty Program 211

Loyalty Program Email Marketing Online Ordering Employee Relations 211

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Beyond basic information, include detailed menus, daily specials, and an events calendar. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78