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Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. But how do you get diners to change their habits?
In 2025, the US online food delivery market is expected to reach $424.9 Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. billion in revenue.
Some challenges, like crowded and highly competitive markets and shifting consumer demands, have always been relevant to restaurant owners. Cybercriminals once infected 1,025 Wendy’s point-of-sale systems to steal credit card data, resulting in a $3.4 Running a restaurant today is a challenging undertaking.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.
We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Here are their responses. Click here for part two. Shasta, California.
"We want to remain optimistic, so this initiative shows solidarity within our restaurant community and hopefully reassures our guests that if they aren't able to visit us at this point in time, we'll be here for them when things settle down." Click here to learn the 10 steps to take now.
Participants in MyChange with SaverLife receive access to the national SaverLife platform and the opportunity to participate in national savings challenges, access financial education articles, engage in forums and accumulate redeemable points for a chance to win prizes. “We are very excited about our partnership with SaverLife.
Additionally, when buyers place an order through Square Online Store, sellers receive their contact information in the Square Customer Directory and are able to maintain sales history for those customers. Processing is free on all on-demand delivery orders through July 8, 2020—up to $50,000 in sales. Visa SMB Help.
These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're “We will continue to create innovative products and further our go-to-market approach to ensure merchants nationwide have access to the tools they need to run their businesses. SpotOn Transact, Inc.
They range the gamut from loyalty points ( Fivestarts ) to local events ( Restaurant Week ). More content at a person’s fingertips can definitely drive sales and drive interest. Email isn’t going away. In the same vein, email newsletters are a simple way to let your existing client base be in the know.
The National Restaurant Association Educational Foundation has launched the Restaurant Employee Relief Fund to support U.S. To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Live in the U.S., an overseas U.S.
Modern Restaurant Management (MRM) magazine's People & Places column features news of company hires and promotions, charitable efforts and product introductions. Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. “I found inspiration on my travels.
In this edition of MRM News Bites, we feature robots in fast food, virtual education and chef-inspired, plant-based ice cream. White Castle Employs Flippy the Robot. As part of the deployment, White Castle will bring the new version of Flippy, Robot-on-a-Rail (ROAR), into kitchens for testing and future integration.
Participating restaurants will donate 15-25 percent of sales to their local food bank and over 1500 restaurants nationwide have already joined the initiative. Participating restaurants will donate 15-25 percent of sales to their local food bank and over 1500 restaurants nationwide have already joined the initiative. Takeout For Good.
Managing a restaurant is a delicate routine—if we can even call it a routine. A better description might be a balancing act that presents new and unique challenges every day. Managers are responsible for nearly every aspect of the restaurant and have to cover a variety of duties. This part of the job is arguably the most multi-faceted.
One of the best things to do is to find additional revenue streams to supplement your core food and beverage sales. Choosing this option is beneficial if your restaurant is in a competitive market where people use these apps frequently. In fact, only 27% of restaurant owners expect to be more profitable this year.
“Both full-service and fast food restaurant customers are skewing a bit more toward higher income levels and college graduates,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. Olive Garden is next among major chains, up four percent to 83.
That's why it is important to learn how to motivate your restaurant employees. We are most productive and responsive when we are happy, so it makes sense to create an environment that fosters this kind of positive emotion. Worse yet, some may leave simply because they do not feel valued or that there is no meaning attached to the work they do.
This calculation involves dividing the cost of food sold by the total food sales and multiplying the result by 100 to get the food cost. Discovering new ways to reduce costs in restaurant management can boost profits. Focusing on making more money is essential to keep your business successful in the long run.
San Francisco, CA — April 24, 2025 — SpotOn , a leading restaurant technology provider, is bringing its mission to life ahead of the 2025 National Restaurant Association Show with the launch of its boldest brand campaign yet: Knowledge + Community = Profit.
This post covers the most salient points of the panel discussion titled: “Experience and Ease in E-Commerce.” The panelists discussed the importance of storytelling in digital marketing, and how it is crucial to take a consumer on a journey. The panelists spoke extensively about how to engage with customers to get online wine sales.
In reality, your staff don’t have the time, knowledge or confidence to make recommendations – just like a food menu; the wine list has to do much of the ‘sales work’. Create a Balanced Wine List – make it smaller than you had pre-Covid; that’s what the new rule of menu marketing is all about. Wine List Sales & Marketing Techniques.
It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. Kosta Kallivrousis is the Sales Manager at Algrano in the US.
By this point, she’d seen the brand go through innumerable changes, both internally and within the media landscape, and she thought that acquiring it herself was its best chance at long-term success — and she loved it too much to watch it fail. “I Life lesson: Don’t migrate your team’s email while Mercury is in retrograde!)
Managing a restaurant is a delicate routine—if we can even call it a routine. A better description might be a balancing act that presents new and unique challenges every day. Managers are responsible for nearly every aspect of the restaurant and have to cover a variety of duties. This part of the job is arguably the most multi-faceted.
Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. Dig into which rewards are most popular and pair this with your sales data. It’s about making meaningful connections with guests to keep them coming back time and time again. That’s the definition of loyalty.
Kearney estimates that by 2022, 56% of the cards in the US market will be contactless. Like with any new tech though, there are sticking points. These are two points that customers find extremely convincing. Accruing points through a customer profile or loyalty app are other options. . Global consulting firm A.T.
By: Adam Guild Editor's note: While this article focuses on emailmarketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today's hyper-visual world of social media, it may seem like emailmarketing is a little old-fashioned. Not necessarily!
From the introduction of point of sale (POS) systems to accounting systems, technology is changing the ways restaurants operate today. Keeping your procedures and systems up-to-date is a great method to streamline your operations, reduce overhead, and increase your day-to-day sales by getting more people through the door.
When marketing your restaurant with effectiveness, knowing your target audience is essential. This was also chewed over at the TechTable Summit regarding loyalty programs and targeted marketing strategy. At this point, personalization is arguably expected. The TechTable Summit 2018 took place on October 17th. About TechTable.
We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Restaurant Marketing Ideas. As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Save the digital image of your poster so that you can use it for online marketing as well.
When marketing your restaurant with effectiveness, knowing your target audience is essential. This was also chewed over at the TechTable Summit regarding loyalty programs and targeted marketing strategy. At this point, personalization is arguably expected. The TechTable Summit 2018 took place on October 17th. About TechTable.
From faster ordering and bill pay to instant marketing impact, QR codes remove costly steps in your operations and give your customers the tools to create their own individual experience – right from their personal devices. Implementing QR code ordering is one of the fastest ways to quickly implement digital ordering. What is a QR code?
Whether it’s cleaning, designing menus or ringing up sales, hospitality lives and breathes process every second of the day. MYOB recently sat down with Randow-Stone to discuss what excites him about technology in the hospitality sector, and how Kounta is working to bring about positive change, particularly in the point-of-sale (POS) space.
When dealing with customers and other staff, your communication skills of course have to be on pointe. It can be so easy to get overwhelmed by a million emails and piles of paperwork so you want employees who have strong organization skills and know how to stay on top of everything. Strong Communication Skills. Must Love People.
Market trends fueling adoption Staffing shortages are one of the most influential market trends in the restaurant industry, fueling the adoption of new tech. Yes, they’ve become the norm, but they should also enhance your business and improve the customer experience. One of the biggest drivers behind this shift is consumer behavior.
In this edition of MRM News Bites, we feature sobering statistics from Yelp, a ghost kitchen franchise model, franchise explosions expected and falling for for an improved PSL. Yelp Sees COVID Effect. YEA reflects data from millions of local businesses and tens of millions of users on Yelp’s platform measuring U.S. “As U.S.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features a gloomy start to the new year, dining trends for 2020, the importance of discounts, holiday gift card sales results, delivery frustrations, soda curiosity and a consumer culture report. Same-store sales growth was -2.1
Bloom Intelligence acquired SuperFi, a WiFi marketing company that provides professional emailmarketing services with advanced segmentation and analytics. a WiFi marketing and analytics platform for digital agencies, in December 2019. PPP Forgiveness Links and EZ App. Click here to view the EZ Forgiveness Application.
One woman’s journey into the heart of grain and how our flour is made Where were you during the great bread baking boom of 2020? Me, I was cleaning out a trash can full of dog food to make room for 50 pounds of flour. In went the white stuff, a flurry of particles clouding around me like a halo. But I also couldn’t explain what made it different.
If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.
A point-of-sale (POS) system is the heart of a company and serves as more than a means for consumers to pay for their products. A good point-of-sale system combines and simplifies critical business activities and provides you with a constant data supply to help make educated business choices. Sales reporting.
State and County Fairs are Becoming Tech Savvy: How does this help your FoodService Business Generate Sales? Fairs are distinct from markets or festivals, as they don’t divide entertainment and mercantilism. Today we take a look at the history of the American fair, and how fairs are evolving in the Digital Age. .
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