How Loyalty Programs Give Customers the Biggest Bang for Their Buck
Modern Restaurant Management
JULY 27, 2022
… and bring them back to restaurants for more. Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. The popularity of online ordering is motivating big fast-food chains to use rewards programs to hold onto new mobile app customers.
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