Following “The Road to Milan”: Is the World Barista Championship becoming more mainstream?
Perfect Daily Grind
MARCH 29, 2023
Many coffee professionals and enthusiasts alike agree that the World Barista Championship (WBC) is one of the greatest stages for showcasing excellence and innovation in the specialty coffee sector. Whether it’s competitors using rare coffee species and varieties or showcasing new and unique ways of preparing beverages , the WBC sets the precedent for the rest of the specialty coffee sector.
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