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Keeping Up with Diners’ Expectations Amid Rising Prices

Modern Restaurant Management

Nearly half of Index respondents signed up for a loyalty program and downloaded the restaurant’s app, while 31 percent signed up for email updates. Since most consumers are attached to their smartphones, the best way to stay connected with their favorite restaurants is through mobile apps. The top reasons?

Pricing 193
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Win Back the Customer Relationship: Why Mobile Apps Are the Golden Ticket

Modern Restaurant Management

Most notably is the shift to mobile and the way in which consumers patronize their favorite restaurants. Of course, delivery also spiked, but the underlying thread between each of these dining preferences is the use of mobile for ordering and pick-up. million new downloads. Owning the End-to-End Experience.

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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

Throughout subsequent waves of the pandemic, the reports explored the growth of off-premise strategies including the spike in mobile apps and, more recently, captured softening safety concerns among consumers when they began favoring shorter wait times over safety protocols. ” Highlights from the report include: Fast Food.

2021 186
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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands. According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Mobile orders are on the rise.

2021 144
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How Restaurants Can Remain Competitive in 2021

7 Shifts

Ordering online, paying with mobile phones, scanning QR codes for a menu, and a ton of takeout, are just a part of dining out now. diners prefer to view menus, order, and pay for their meal using their phones rather than interacting with servers during the pandemic. For fast-casual and quick-service restaurants—no more lines.

2021 370
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MRM EXCLUSIVE: Fast Food Has Become a Hi-Tech Job

Modern Restaurant Management

Consumers visit a fast food or quick serve restaurant (QSR) with a goal in mind: secure a tasty meal incredibly quickly. Once upon a time, a frontline employee at a fast food restaurant did not necessarily need technological skills to apply for the job. Fast forward to 2022. Who makes the magic happen?

Food 185
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. The US and UK also varied on how they wanted to retrieve take-out orders.

2020 191