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It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights. What lessons have you learned along the way?
While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.
Naturally engaging for the senses, videos attract attention in a sea of content, get diners interested in your menu, and encourage visitors. Showcasing New Menu Items and Specials Several aspects of the restaurant experience affect the guest’s perception, but the menu is arguably the most important.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025. That’s where the NEXT Flavor Report comes in.
Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.
The menu, which includes the ever-popular fry bread taco, tells a story of connection, innovation, and respect for legacy and Indigenous culinary traditions. Thirty Nine’s menu highlights high-protein and precolonial ingredients.
You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.
Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. L&L Hawaiian Barbecue brings a distinct fusion of Asian, Pacific Islander, and American influences to consumers in the continental U.S. So much data is generated at every point within a restaurant, whether fast casual or fine dining.
“Egg demand was relatively stable in the early 2000s and seasonality played a much bigger role in peak demand periods than it does today,” said Brian Earnest, lead animal protein economist with CoBank. “While seasonality remains an influencing factor, egg use has grown dramatically over the last 20 years.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Behind the scenes, strategic decisions greatly impact a restaurant's bottom line, and at the forefront of these is the art of menu engineering. Far from just a list of dishes, a well-engineered menu is a powerful tool that can significantly increase a restaurant's efficiency and profitability.
Prioritize a clean design, fast load times, and a seamless mobile experience since most customers will be searching from their phones. This includes hours of operation (including holiday updates), your website link, phone number, and menu. A well-designed rewards program does just that, turning one-time customers into loyal regulars.
Not only can color transform customers' moods and views of the restaurant overall, but it's also a great way to maximize interior design. The way logotype is designed can completely transform a restaurant's overall appearance and perception from the consumer point of view. Fonts Can Solve Any Identity Crisis.
“Egg demand was relatively stable in the early 2000s and seasonality played a much bigger role in peak demand periods than it does today,” said Brian Earnest, lead animal protein economist with CoBank. “While seasonality remains an influencing factor, egg use has grown dramatically over the last 20 years.
Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! Far too many times the menu takes a back seat to all other planning that will lead to serious miscalculations along the way.
The same is true of chefs and cooks who countless times prepare a menu, a dish; arrange components on a plate, sauce the work, apply an appropriate garnish, wipe the rim and quietly celebrate the story behind it. As examples, any restaurant can, and so many do, offer Caesar Salad as a menu staple.
When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. Promote a Limited-Time Menu Item Few things drive action like the phrase only available for a limited time.
Restaurants can now use customer data to enhance restaurant menudesign, creating smarter menus that increase profits and improve the dining experience. Spot Best-Sellers : Focus on the 16% of menu items that drive 80% of sales. Improved Efficiency Trim menus and reduce food waste. Ready to learn how?
Pick your event idea by looking at your: Venue size and layout Customer demographic Available resources Time of year (season) Community Write out each of these factors, and a picture will emerge of which restaurant event idea will best fit your location. Get the word out to regulars and people curious about your restaurant.
Although ambiance , narrative, and menu diversity drive choices just as much, convenience and quickness remain critical. A significant part is also played by tech integration ; loyalty programs, app-based ordering, and QR code menus are not innovations but necessities.
There’s no doubt that seasonality plays an important role in influencing consumer behaviour. Seasonal signature drinks have also become commonplace in coffee shops across the world. For many coffee shop owners, including seasonal food and beverages is essential to boost sales and maintain customer interest.
Explain the reasons behind the move whether it's to accommodate growing demand, enhance customer experience, or introduce new menu offerings. Share behind-the-scenes moments of the move, from packing up the old space to designing the new one. Offer exclusive deals, special menu items, or limited-time discounts.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonalmenu, or even boost online orders with a limited-time discount. And it works 59% of respondents say marketing emails influence their purchase decisions. Promotions and Discounts Special offers drive customer action.
Restaurants can optimize their menu by highlighting delivery-friendly items, improve kitchen workflows through better station organization, and track prep times to identify bottlenecks. If mistakes are common, consider these fixes: Standardized packing procedures: Use a designated final check station to catch errors. Portion size.
More than anything else, when I was in restaurant kitchens I looked forward to planning and testing the next set of menu changes. A stale menu is not cost effective, ignorant of quality issues with ingredients, uninspiring for employees, and just plain boring. Winter is, by far my favorite season to plan menus.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.
Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Another great way to partner with local businesses is by featuring their products on your menu or in your restaurant marketing.
The umbrellas are up, the patio lights are glowing, and the tables are fullpatio season has officially arrived. But after the initial rush of sunny-day diners, many restaurants face a mid-season slowdown. Use your POS data to track which menu items are trending each weekand which ones are lagging.
Southern Glazer's Wine & Spirits unveiled the results of its 2022 Liquid Insights Tour , a coast-to-coast educational initiative designed to explore and identify the latest trends in cocktails and wine. Seasonal Beverages : Bars are increasingly leaning into specialty drinks that cater to each season.
With 22 percent of Gen Zers having at least one immigrant parent and the unlimited access they have to the world through social media, this generation has grown up with more exposure to dynamic cultures; and that global perspective has influenced everything from fashion to food. Be in the right place at the right time.
From creating a welcoming ambiance to offering unique menu items, let’s explore the ways you can refine your restaurant's customer experience in 2024. Menu and food choices Your restaurant’s menu and food choices can entice or put off customers. Moreover, the menu sets expectations for the dining experience.
Nick Mancall-Bitel Some of the most inventive and exciting dining experiences can be found within the sharply designed interiors of the citys best hotels. And if French isnt speaking to you but the George V universe is, an exceptionally good second option is chef Simone Zanonis Mediterranean menu (with set or a la carte options) at Le George.
The market is influenced by evolving consumer lifestyles, the growth of digital ordering, and consumer demand for convenient and affordable dining. Growing menu innovation and healthy fast food further drive the growth of the market. billion in 2024 and is anticipated to rise at a CAGR of 3.74 Perkins American Food Co.
Introducing new menu items is more than just adding dishes to your offerings—it’s about crafting an experience that captivates your guests and keeps them coming back for more. A well-planned new menu launch not only boosts customer engagement but also reinforces your restaurant’s brand identity.
Also consider sending an Announcement to your team about the grand reopening, the menu, and what they can do to prepare. Plan your menu To maximize the exclusivity of the event, plan a limited-time, reduced menu to showcase new dishes in your restaurant. Invite influencers ?? You can book online or give us a call.
A well-thought-out menu is more than just a list of dishes. It’s a strategic tool that influences diner choices, enhances their dining experience, and ultimately drives your restaurant’s success. Are you creating a full menu, a breakfast menu, a brunch menu, or perhaps a seasonal or limited-time menu?
Images of a cocktail on a friend’s Instagram feed can be the catalyst for that consumer checking out a restaurant’s Instagram profile and then tapping through to a website to check out the menu. Restaurateurs don’t all have the skill set for social media; they’re not trained marketers, photographers, or influencers.
“The Discerning Diner report provides our members with the information they need to make choices around everything from menu selections and customer service options, to marketing initiatives and possible new revenue streams that today’s consumer is interested in. ” Food Retailing Report. ” U.S. ” U.S.
Theres little room for branding, and menu presentation, pricing, and promotions are often influenced by the platforms rules rather than the restaurants preferences. Stronger brand connection : Your logo, colors, and menu are front and center. Lower menu prices : No need to inflate prices to cover third-party fees.
Influencer partnerships are key to your 2025 restaurant marketing strategy. tweet this) Influencer partnerships are among the most powerful tools in your marketing arsenal today. To help you navigate this new world, we look at the 2025 guide to influencer partnerships for restaurants. They trust the influencers endorsements.
This guide is designed to help you navigate the complexities of opening your second restaurant location. Include key milestones like finalizing the lease, completing renovations, hiring staff, ordering equipment, and doing test runs of your menu. Partner with local influencers and consider hosting a grand opening event.
These timeless menu items have been meticulously crafted and perfected over the years, holding a special place in the hearts (and stomachs) of many. These are the menu items that customers come back to time and time again, forming lasting connections and becoming ambassadors for brands. In the $387.5
Nearly two-thirds (65 percent) say they plan to increase their number of locations in 2025, and 74 percent plan to expand their menu offerings, leaning into new experiences and experimentation to power their growth. The fully cooked product heats quickly, enabling c-store operators to easily add bacon to a host of their menu options.
These relationships introduced regional culinary practices, but Phuket also felt culinary influences from the greater Muslim world, South Asia, and even Europe by extension. During this time, most of Phuket Town’s restaurants go meat-free, proclaiming the menu change with yellow banners.
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