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15 creative restaurant promotion ideas and strategies for 2023

Open for Business

Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. Many restaurant owners offer a percentage off a meal or specific menu item. For a fine dining Italian restaurant, it could be that fresh truffle supplements are available at a premium price for a limited time.

2023 122
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More French Food? Oui, Chef.

EATER

Yes, Balthazar and Jean-George still thrive, but French cuisine is no longer the be-all-end-all of fine dining. But look around and a certain nostalgia for the white tablecloths and frisée aux lardons of French dining is manifesting. No one is disappointed seeing French onion soup on the menu, says Williams.

Food 111
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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Not Quite Cyndi Lauper, but Brands Just Wanna Have Fun!

2024 216
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Setting the stage: a guide to opening a restaurant

Open for Business

From budgeting and licensing to crafting the perfect menu, here’s everything you need to know about how to open a restaurant. Market research Before you even think about the menu or location, you need to understand the guests who will walk through your doors. Choose wisely and design smartly.

License 78
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MRM Research Roundup: End-of-February 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. Consumer Spending on Dining Out.

2020 192
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An Eater’s Guide to Goa, India’s Sunshine State

EATER

The Portuguese colonized the area for about 450 years and heavily influenced culinary traditions in the process; many dishes and desserts still have Portuguese-derived names. North Goa The Local Table Dining at the Local Table feels like visiting old friends. Wash down your meal with a refreshing glass of kokum soda.

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An Eater’s Guide to Phuket, Thailand’s Island Hotspot

EATER

For excellent food to go along with the stunning beaches, center your dining in and around Phuket Town, perhaps Thailand’s most underrated food destination, with a few excursions for standout meals elsewhere on the island. During this time, most of Phuket Town’s restaurants go meat-free, proclaiming the menu change with yellow banners.