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How Video Email Marketing Can Improve Your Restaurant Branding

Modern Restaurant Management

Also, there is no other marketing medium that can reach your customers as best and as affordable as email marketing. In fact, 65 percent of small businesses use email to communicate with their clients. Video email marketing makes a lot of sense. Video Email Marketing: What is it and Why Should You do it?

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For Restaurant Owners, Cybersecurity is a People Problem 

Modern Restaurant Management

We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025. However, thanks to the explosion of online ordering, owner/operators are left managing massive data sets — without any experience in doing so.

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Six Ways to Get More Google Reviews for Your Restaurant

Modern Restaurant Management

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. Pair the links with craft hand-written emails to your customers that had a great experience and ask for their feedback.

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The Quest for the Restaurant Industry’s Holy Grail—Unified Commerce

Modern Restaurant Management

As technology has evolved, however, the number of potential channels has increased, giving rise to first multichannel and then omnichannel marketing. In a very real way, the big chains have already proven the product market fit for the value of a Unified Commerce.

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12 Best Ways To Get Your Restaurant Noticed

7 Shifts

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Create an awesome website.

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Survey Says: Restaurateurs Are Making Expansion Plans

Modern Restaurant Management

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. I think that’s definitely part of it.

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Restaurant Insiders on 2020 Lessons Learned, Part One

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? WSJ reported that more than half of ad spending is shifting to digital platforms as the pandemic caused shifts in marketing strategies.

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