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In 2022, with the introduction of ChatGPT, we saw restaurants – and just about everyother industry – look for ways to incorporate artificial intelligence within their customer operations. In 2025, I believe we’ll see the smart restaurant brands get very focused on how they leverage AI to improve the customer experience.
Widespread Adoption of Technology Solutions in Food Service In 2025, the food service industry will increasingly leverage technology for waste tracking and diversion. – Frenchie Audette, VP of Food Service at Divert In 2024, the restaurant industry continued to adjust to changes sparked by 2020.
Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.
Too often, what customers found was a clunky experience marked by poor scanning results, slow click-throughs and the need to download third-party apps just to engage with the expected content. McDonald's started incorporating QR codes across their mobile apps and throughout their brand loyaltyprograms. Customer feedback.
Restaurants and bars are leaning into automation to address staffing shortages, enhance operational efficiency, and meet rising customer expectations for speed and consistency. In 2025, expect to see more restaurants and bars adopting eco-friendly practices, such as reducing food waste, sourcing locally, and using energy-efficient equipment.
First, consumers are demanding more convenience and customization, pushing brands to rethink their menus and service models. Customers expect seamless online ordering, loyaltyprograms, and delivery options, and franchise systems need to invest in tech to stay competitive.
– Misty Chalk, vice president, Americas at BrightSign AI Continues to Revolutionize Restaurant Operations and Guest Services: The restaurant sector is poised for a seismic shift as AI integration takes center stage.
This ideally reinforces the connection in the customer’s brain between their everyday choices and the resulting impacts on the environment: “You’ve saved so many gallons of water, you’ve saved so many square meters of land and emissions and energy,” as Goldman says. Congratulations. without interruptions. without interruptions.
Restaurants collect a ton of customer data. Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while?
The real wins come from small, smart shifts; things like improving your online ordering system, highlighting your most profitable dishes, and giving existing customers more reasons to come back. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
Offering the right type of discount will help operators win more loyal customers. Data collected from receipts and other publicly available sources in a January report shows a clear takeaway for quick service restaurants (QSRs): percentage-based discounts are winning the food delivery space. Loyalty Rewards.
With not much time on their hands, the younger generations of adults don’t have much time to cook – with other sources of supplemental income keeping them busy 24/7. To maximize consumer loyalty, divide diners into separate groups to help you speak to them directly.
Another challenge many restauranteurs might not be considering is the impact third-party delivery services like Door Dash have on your brand. This includes building awareness in the community and establishing your customer base by creating buzz and memorable guest experiences. Nuance also extends to the service.
The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. The pandemic effectively accelerated trends in how restaurants interact with customers. Lavu, the restaurant technology services company, estimates 42 percent of food purchases are made online.
Today’s restaurants are expected to deliver an Amazon-like experience: know customers’ preferences and dining habits and deliver food, whether tableside or to their front doors, without delay. This enables you to provide the modern eCommerce/omnichannel customer experience today’s consumers crave.
The restaurant industry is constantly evolving, and embracing change and leveraging technology to enhance operational efficiency and the customer experience is essential. Balancing operational and guest needs involves adopting technology that makes back-end processes more efficient and improves the front-end customer experience.
But two non-negotiables have remained strong for diners: convenience and loyalty. Loyalty Reigns Supreme Although consumers may be more selective on where and when they dine out, they still want to frequent their favorite restaurants and access any deals possible. They also want convenience and frictionless digital experiences.
Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
How can you keep customers returning to your restaurant when so many choices exist? This stresses the need for customer retention programs. Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. It increases the restaurant sales and builds a loyal customer base.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
On the other hand, when you know exactly who your ideal customers are, you can craft an experience that resonates with customers on a deeper, emotional level, creating a connection that will keep them coming back for years. Key customer factors that influence dining preferences, from demographics to behavior.
QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.
More than half (54 percent) of independent restaurant owners report making half as much or less than this same time last year, according to a report from Alignable with 51 percent saying customer spending is “much lower” than 2024. Tariffs, attracting new customers, and inflation top the list of concerns.
Teams are able to increase tips and revenue without burnout, all while creating a positive customer experience. We at Bbot predict that, without a stronger change towards how we think about service and employment, this dry spell will become the norm. Technology also allows for seamless delivery operations during colder months.
Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyaltyprograms. Why get a loyaltyprogram? How to leverage restaurant loyaltyprograms?
In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fast casual restaurants to adapt quickly to changing conditions. Former competitors are now part of the same umbrella company. Brands are also dipping their toes into the metaverse.
Restaurants have been making a comeback while a global pandemic still clutches owners, staff, and customers. Recent industry studies have reported that 63 percent of restaurant consumers prefer to order delivery directly from restaurants, mostly due to the excessive customer fees associated with third party ordering apps.
These tools allow franchise restaurants to maintain focus on the guest experience and to build upon brand recognition through developing innovative technology and strategically utilizing loyaltyprograms to keep consumer interest high, even as prices rise. Evaluating Resources.
According to Mastercard Contactless Consumer Polling, more than half of Americans are now using some form of contactless payment, and several sources state that adoption rate is accelerating amongst younger consumers. The customer's needs always come first, even though my prices continue to rise. They seek brands they believe in.
Operating a restaurant requires a certain degree of understanding when it comes to customers. You need to be relevant, and to do that, you must be in touch with what customers want so that you can deliver on those expectations. How loyaltyprograms have evolved. Loyalty is a two-way street. Absolutely not.
Brand purpose is crucial in the management of restaurants as it can significantly enhance customerloyalty, employee engagement, and overall business performance. Aligning your restaurant’s purpose with the values of your Gen Z customers can attract them and inspire them to become vocal advocates for your brand.
Every day, youre juggling staff, food quality, inventory, customerservice, purchasing, and moreall while trying to cultivate a dining experience that wows your customers enough to keep them coming back. CustomerService and Experience Great food and drink is only truly enjoyed when its coupled with a great service experience.
While there was a strong desire to return to pre-pandemic norms, many businesses underestimated the lasting impact of COVID-19 on customer behaviours and preferences. Co-founder, Carbonate Looking back at 2023, I witnessed a significant shift in how restaurants approach loyaltyprograms.
Guests will expect to know every aspect of sourcing and meal preparation, which will disrupt traditional back-of-house systems with technology that connects the farm to the food. So, for the first time, restaurant owners and marketers are able to see exactly what their customer’s buying journey looks like.
In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. A failure to handle complex orders with speed and accuracy can damage the customer experience for almost half of customers and lead to lost business. Top 100 Places to Eat in the U.S.
Additional funding has been allocated for the Paycheck Protection Program (PPP ). “Our We Help You Make It approach has always been about helping operators succeed, and never has that been more important than it is today,” said Jim Osborne, senior vice president of customer strategy and innovation at US Foods.
For example, rather than giving heavy discounts on items they’re already seeing margin hits from, restaurants can incentivize customers to purchase other items that provide better returns. Stores should play into these cult-following areas and design them to be convenient and easy for customers to enjoy.
As mentioned before, this expands the need for loyaltyprograms, and also demands an agile technology stack that can go where customers are, as well as bring customers in. Loyalty will continue to get more personal and less transactional. Gamification will play a larger role in driving brand loyalty.
In early March at Oracle's Food & Beverage conference held prior to the COVID-19 outbreak shutdown, Modern Restaurant Management (MRM) magazine discussed the company's plans for products and services designed to help Mom and Pop restaurants with Chris Adams, VP of Strategy for Oracle F+B about their future plans in the above video.
Alonso Castañeda , VP of Brand Development & Strategy for Savory Restaurant Fund, will discuss how the brands he works with have been able to take advantage of the current landscape to creatively serve customers. PopID accounts also tie to loyaltyprograms for automatic credit with every purchase.
In the end, restaurant groups can turn managing multiple offices into a competitive advantage by focusing on these key areas, which will drive customer happiness and the business forward. Standardized Training Programs: Newbies get uniform training with digital training tools across multiple locations.
In this edition of MRM Research Roundup, we have news on understanding customerloyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries.
The quick service restaurant (QSR) industry is currently experiencing a trend of commoditization, with low barriers to entry and a standardized set of features offered by most restaurants. In other words, it means providing services to individuals through digital platforms and technology.
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