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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? Clean up your online NAP data.

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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. An issue that may arise from this in 2024 is data privacy.

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Simple Customer Retention Strategy for Restaurants

7 Shifts

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

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MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. A failure to handle complex orders with speed and accuracy can damage the customer experience for almost half of customers and lead to lost business. Top 100 Places to Eat in the U.S.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

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The Complete Guide to Increase Your Restaurant Profit Margins

Lavu

Fast- Food Restaurants Fast food chains are known for their speedy service, affordable prices, and convenient locations. Aggressive marketing with loyalty programs and limited-time offers drives customer traffic and increases sales. Adapting to consumer preferences and market trends is key to their success.

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Harnessing Data and Using Automation to Deliver a More Personalized Dining Experience

Modern Restaurant Management

As a result, quick-service and fast-casual restaurants are increasingly harnessing big data and automation to give their customers what they want before an order comes out of their mouth – or their brand’s app. But what if you aren’t the fast-food giants of the world? Gluten-free buns, please.