Modern Restaurant Management

NOVEMBER 3, 2023

All it takes is one negative review or piece of criticism, and instantly, potential might customers turn away from your business and toward a competitor. At one point or another, we’ve all seen some food blogger or influencer’s content plastered across our social media pages. What Is Influencer Marketing?

Influencer 491

Influencer Book Marketing Social Media 491

Modern Restaurant Management

APRIL 15, 2024

One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. However, it can sometimes take time to get customers to respond to surveys they're given. Customers can be lost to boredom or quit halfway if a survey is too long.

Management 490

Management Management Loyalty Program Social Media 490

Modern Restaurant Management

JULY 29, 2022

Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. In 2021, QSR brands spent an estimated $1.8

Advertising 522

Advertising Take-out Marketing Social Media 522

Modern Restaurant Management

JULY 14, 2021

Despite many stores wanting to actually recruit candidates from their most loyal customers, they don’t apply the same consumer marketing strategies to attracting candidates. experience already). Social Media Advertising. ones with hospitality, restaurant, cooking, etc.

Recruiting 531

Recruiting Hiring Marketing Advertising 531

Goliath Consulting

AUGUST 16, 2023

With social media platforms leading the charge, there has been a profound impact on how eateries connect with their patrons and curate dining experiences. Twitter, for many years, has been the go-to platform for instant updates, check-ins, reviews, and interaction for both brands and customers. Let’s dive in.

Social Media 195

Social Media Email Marketing Customer Experience Innovation 195

Modern Restaurant Management

OCTOBER 19, 2022

When done right, SEO can build brand awareness, increase web traffic and drive overall online customer engagement. The position of a result on the SERP is referred to as its ranking. Google’s goal is to create a great user experience by providing its users with high quality results so that they keep using Google.

SEO 474

SEO Social Media Website Management Online Ordering 474

Modern Restaurant Management

APRIL 22, 2024

.” While some might view fast food fraud as a victimless crime, the reality is quite different as it negatively impacts both restaurants and genuine customers. Not only can fraudulent activities disrupt the customer experience, but they can lead to significant financial losses for both consumers and businesses.

Food 508

Food Loyalty Program Consumer Goods Customer Experience 508

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. If you can get your inspired mission across with very few words, then it is more likely that staff and customers will remember it and “buy-in”.

Customer Service 413

Customer Service Social Media Customer Experience Reference 413

Goliath Consulting

DECEMBER 23, 2021

Metaverse is the next evolution of social media, virtual reality, and the virtual world. Meta’s (Facebook) founder, Mark Zuckerberg intends for metaverse to be a 3D, virtual space in which people can socialize, learn, and collab with one another. These virtual reality worlds have been a thing since 2014-2019. Meta Restaurants.

Social Media 396

Social Media 2014 Customer Experience Online Ordering 396

Modern Restaurant Management

JANUARY 19, 2023

Creating a menu concept that is unique and memorable is one way to make a meal into an experience. Sometimes, this is referred to as the “vibe” — the establishment’s overall look and feel. Few put in the time and energy to establish something that people will want to take a picture of and share on social media.

Food 450

Food Customer Experience Social Media Food Order 450

The Rail

APRIL 30, 2025

Revamped Social Media Campaigns Social media has become integral for businesses across the board, as it paves the way for direct connection to consumers and savvy marketing campaigns. Social media trends, algorithms, and content creation are all common roadblocks for todays restaurant leaders, all of which AI can address.

Marketing 130

Marketing Social Media Online Ordering Waste 130

Culinary Cues

AUGUST 7, 2021

We have a problem right now that seems to be universal and there is no shortage of complaints and posts on social media that proclaim the effects, but little is done to point to active solutions. So, first step – let’s refer to it as a challenge. Making the effort to solve those problems is another story.

Social Media 474

Social Media Cash Management Blog Equipment 474

7 Shifts

OCTOBER 9, 2020

After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Add photos and videos to show customers what they can expect. Share press and customer reviews for external validation. Allow customers to place takeout and delivery orders through your website.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

MAY 19, 2020

While the operational and financial impact of social distancing must be top of mind, nearly as important as what you do will be how you communicate these changes to your guests. It is important to communicate what you are doing for safety, but don’t forget to highlight the amazing dining experience you have to offer.

Guest Recovery 474

Guest Recovery Kitchen Safety Food Safety Email Marketing 474

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

JUNE 20, 2022

Without a physical restaurant that diners can experience, it can be hard to show it. When you don't have a brand that people already know about, finding customers isn't easy. By utilizing some of the traditional methods: pop-ups, guest dinners, and social media. “I And brand is not just your name and logo.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Open for Business

JANUARY 24, 2023

A busy owner’s guide to restaurant social media strategy Restaurant social media strategy refers to having a plan to connect with your guests where they spend their time: online. A strong social media presence has never been a more important marketing strategy, whether your restaurant is new or 110 years old.

Social Media 148

Social Media Front of House Download Consumer Goods 148

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center. Another way to do it?

Social Media 448

Social Media Hiring Website Management Hospitality 448

Culinary Cues

DECEMBER 1, 2021

The lack of kindness that occurs in our society has grown exponentially with the availability of social media. I have watched in horror as mobs break into stores and steal merchandise, terrorize employees and customers, and do so without any consideration of the harm being done, or the laws that are designed to protect.

Restaurant Law 93

Restaurant Law Social Media Merchandise Education 93

Modern Restaurant Management

JULY 19, 2022

Like any business, you may occasionally have to deal with an unhappy customer. Instead of calling the restaurant, the customer called the bank and had the payment reversed. Many consumers still wanted the experience of going “out” to eat, so digital channels didn’t upend the industry. Then came Covid.

Online Ordering 487

Online Ordering Cash Management Mobile Ordering Food Order 487

The Restaurant Group

MAY 17, 2025

This simple and powerful approach turns satisfied customers into enthusiastic advocates for your restaurant. A restaurant referral program builds strong restaurant customer loyalty, creates excitement around your brand, and significantly increases your restaurant revenue growth.

Loyalty Program 78

Loyalty Program Social Media Customer Experience Email Marketing 78

The Rail

JUNE 11, 2025

Look at your financials — steady profits, a loyal customer base , and strong staff retention are all signs of readiness. Customers expect the same quality, ambiance, and service they experienced at your first location. This includes everything from recipes and plating instructions to customer service protocols and cleaning routines.

Management 130

Management Management Equipment Hiring 130

Modern Restaurant Management

AUGUST 19, 2020

Alonso Castañeda , VP of Brand Development & Strategy for Savory Restaurant Fund, will discuss how the brands he works with have been able to take advantage of the current landscape to creatively serve customers. Additional Panelists include: Ryan Volberg – SVP and GM, PAR Restaurant Solutions Group. US Foods Holding Corp.

Kitchen Safety 515

Kitchen Safety Loyalty Program Delivery Customer Service 515

The Eat Restaurant

MARCH 13, 2025

It encourages customers to share their experiences and rewards them for bringing in new guests. Boosts word-of-mouth promotion: Referral programs formalize and reward word-of-mouth marketing, making your most loyal customers even more likely to recommend your restaurant. Start by defining your goals and target audience.

Loyalty Program 78

Loyalty Program Reference Customer Experience Social Media 78

Modern Restaurant Management

APRIL 15, 2020

The sharp decline in sales has reached all restaurant dayparts as regular daily routines got upended by the social distancing guidelines. Engaging Customers During COVID-19. Consumers prefer an easy experience when they do choose to order food or buy products or services online. All Day Parts Suffering.

2020 491

2020 Point of Sale Fast Casual Online Ordering 491

Modern Restaurant Management

SEPTEMBER 30, 2020

73 percent said social distanced tables. The top choice by far was having a culinary experience similar to eating at the restaurant. restaurants are very likely to have fewer dine-in customers this fall/winter than usual. Another potential revenue generator is offering meal kits that customers can cook at home themselves.

2020 474

2020 Mobile Ordering Guest Recovery Customer Service 474

Modern Restaurant Management

MAY 27, 2020

As workplaces, sports and entertainment venues, schools, colleges and universities, and other places of business begin to resume operations, Aramark developed customized plans to create safe and hygienic dining experiences for everyone the company serves. Posting appropriate signage and floor decals to encourage social distancing.

Food Safety 441

Food Safety Kitchen Safety Mobile Ordering Guest Recovery 441

Harbor Touch

MARCH 18, 2025

The next youre racing to keep inventory stocked while customers wait for tables. Whether youre a seasoned owner or just starting out, this advice will help you boost efficiency, keep your team motivated, and turn customers into regulars. Check references carefully and run quick trials. That keeps customers coming back for more.

Management 148

Management Management Seasonal Menu Cash Management 148

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

DECEMBER 10, 2019

You can also refer to this guide to learn more about managing cash flow. There are various reasons for fluctuating payroll: Seasonality, high staff turnover, and varying hourly rates (depending on experience). Online advertisements, social media, and promotions in local media will help you to fill tables during quieter months.

Cash Management 312

Cash Management Seasonal Menu Social Media Small Business 312

7 Shifts

JULY 16, 2021

Get to know your future customers, before they even step foot in your door. You may discover that your target customers enjoy an afternoon pick-me-up and are sensitive to price. Reference secondary research studies or create your surveys and questionnaires to send out to a select group of people! Traffic times. The reason?

License 459

License Hiring Equipment Small Business 459

EATER

SEPTEMBER 26, 2023

With a flagship 1,800-seat location in the city of Erbil and a second 800-seat location in Sulaimani (also spelled Sulaymaniyah), ABC is one of Iraq’s most popular restaurant brands, with often busy dining rooms, large social media followings, and billboards all over. Just like Eric Meurs, Martani was impressed.

Employee Relations 348

Employee Relations Travel Sports Social Media 348

Modern Restaurant Management

JUNE 28, 2024

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on the impact of California's minimum wage, customer satisfaction, AI use in restaurants, popular cocktails and bathroom readiness. Customers are responding favorably to menu changes that offer more variety. percent), Wendy’s (-3.24

2024 294

2024 Mobile Ordering White Paper Customer Service 294

7 Shifts

FEBRUARY 4, 2021

Beechwood Doughnuts is a popular doughnut bakery in St Catharines, Ontario, which has been serving delectable doughnuts—from nanaimo to pumpkin cheesecake —to thousands of customers for six years. Six years later, Beechwood Doughnuts sells thousands of hand-crafted doughnuts per day to customers lined up around the block (pre-COVID).

Operations 370

Operations Book Small Business Communication 370

The Rail

OCTOBER 18, 2022

And more and more restaurants and hospitality businesses are turning to chatbots to assist customers with everything from placing orders to managing reservations. It is a broad term that can refer to anything from automated systems used in manufacturing to self-driving cars. Customization. Artificial Intelligence in Restaurants.

Online Ordering 241

Online Ordering Allergens Customer Experience Food Order 241

Goliath Consulting

NOVEMBER 23, 2021

QR codes and digital menus allow for customers to order food and beverages at restaurants and avoid touching physical menus that may or may not have been sanitized properly. Customers are able to scan the QR code, which redirects them to the restaurant’s website in which contains the restaurant’s menu. Beyond QR codes.

Loyalty Program 221

Loyalty Program Social Media Online Ordering Customer Experience 221

Embrace the Suck

JANUARY 20, 2021

This goes back to embracing what “hospitality” really means: you’re the host to others’ experiences. We love to throw around the word “hospitality” in reference to our guests in this industry. You need a line cook, you have a bias for those resumes that have lots of experience.

Recruiting 384

Recruiting Coaching Hiring Take-out 384