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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

CGA’s latest sales data reveal significant increases compared to performance in 2020, during one of the worst periods of decline when full lockdown restrictions were in place. The average $ sales velocity for units across America were down -6 percent compared to the week before (April 17 v April 10). The Value of Trust.

2021 490
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Building the Value Equation as We Approach the Price Ceiling 

Modern Restaurant Management

To answer that question, Revenue Management Solutions (RMS) examined two factors: the impact of price increases on QSR sales performance and consumers’ perception of value. As indicated in the above chart, when price increases surpassed 10-13 percent, traffic started to decline severely, negating some or all of the net sales benefits.

Pricing 508
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Three Steps to Improving Customer Loyalty During the Pandemic 

Modern Restaurant Management

Especially today, as customers become accustomed to new dine-in protocols, take-out options and longer wait times due to capacity limitations, restaurant owners must go above and beyond to make their customers feel comfortable and welcome. Important to note is the timely need for easy take-out options. McKinsey & Co.

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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. Additionally, local marketing helps restaurants stand out by targeting specific audiences within their immediate area.

Marketing 195
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Six Happy Hour Promotion Ideas to Boost Sales

Modern Restaurant Management

Happy hours can be a great way to increase foot traffic and boost sales for restaurant and bars. Since most happy hours take place during the week, you can use them as an opportunity to draw in people who might not normally come out to your establishment. But, they only work if they're well-executed.

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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. March Sales Decline. Same-store sales for restaurants dropped by 28.3 Same-store sales for restaurants dropped by 28.3 percent in March.

2020 493
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Seven Ways Restaurants Can Leverage Gamification to Increase Guest Engagement

Modern Restaurant Management

Say you spend five bucks in MoonDollars coffee shop, and you get rewarded with five redeemable points that you can spend towards another coffee sometime. By offering points in exchange for dollars spent, you’re incentivizing people to spend more dollars in your store. But there are some to watch out for. Not that Classy.