Modern Restaurant Management

FEBRUARY 14, 2022

Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of email marketing can boost brand awareness and ROI. Email marketing isn’t going anywhere and here are tips to boost your restaurant’s brand. Is Email Marketing Effective for Restaurants?

Email Marketing 553

Email Marketing Marketing Coupons Customer Service 553

Modern Restaurant Management

MAY 24, 2022

As per a recent report by Global Market Insights, mobile wallet market size is projected to exceed USD 700 billion by 2027. They also provide customers the facility to save and store discount coupons and loyalty gift cards for future transactions. Surging Deployment in the Restaurant Industry.

Marketing 508

Marketing Loyalty Program Coupons Fast Casual 508

Modern Restaurant Management

MAY 24, 2022

As per a recent report by Global Market Insights, mobile wallet market size is projected to exceed USD 700 billion by 2027. They also provide customers the facility to save and store discount coupons and loyalty gift cards for future transactions. Surging Deployment in the Restaurant Industry.

Marketing 449

Marketing Loyalty Program Coupons Fast Casual 449

Modern Restaurant Management

MAY 26, 2020

Restaurants will need to adjust their marketing strategies based on the evolving impact of COVID-19 on consumer behaviors and industry restrictions and regulations. Restaurants will need to adjust their marketing strategies based on the evolving impact of COVID-19 on consumer behaviors and industry restrictions and regulations.

Social Media 519

Social Media Coupons Customer Service Customer Experience 519

Modern Restaurant Management

JUNE 24, 2020

As a result, restaurant marketing, specifically digital marketing, is of extreme importance. When looking for online ordering technology, restaurants should focus on those that offer restaurant marketing to go hand in hand. If nobody knows about it, nobody will use it.

Online Ordering 579

Online Ordering Ordering Coupons Social Media 579

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

MAY 5, 2021

All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10. In CGA’s latest COVID-19 Impact study, it was found that 62 percent of American consumers had been out to Bars/Restaurants since their local market re-opened. The Appeal of Coupons and Discounts.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

Modern Restaurant Management

APRIL 21, 2020

While text marketing to customers who have signed up for your loyalty program might seem like a fast and budget-friendly way to connect during the crisis, it also subjects restaurants to potential litigation under the Telephone Consumer Protection Act (TCPA). Avoiding Potential TCPA Litigation When Texting Marketing. Seek legal advice.

Loyalty Program 400

Loyalty Program Coupons 2015 Small Business 400

Modern Restaurant Management

SEPTEMBER 15, 2020

Tactics like social media advertising, direct mail, couponing and streaming are more important than ever for staying top-of-mind and communicating that operations have dramatically changed to protect guests and workers. Local Promotional Planning.

Technology 600

Technology Guest Recovery Kitchen Safety Social Media 600

Modern Restaurant Management

MARCH 8, 2021

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” ” Usually, this comes up in conversations regarding B2B marketing strategies, but it also applies within the realm of B2C brands — especially restaurants.

Loyalty Program 493

Loyalty Program Coupons Email Marketing Merchandise 493

Modern Restaurant Management

JANUARY 16, 2025

You can often wrap these efforts into a fun coupon or ongoing marketing effort to boost future sales. Encouraging Customer Participation in Sustainability It is perfectly acceptable to include your target customers in your sustainability efforts.

Sustainability 251

Sustainability Delivery Food Recycling 251

Modern Restaurant Management

DECEMBER 13, 2019

Direct Mail Marketing has been around just about as long as mailbox service to homes has been. I may own Our Town America, a national direct mail marketing franchise, specializing in reaching people who have just moved to the community, but I recognize there are other ways to market your business. Boy, do I realize that.

Email Marketing 364

Email Marketing Marketing Consumer Goods 2015 364

Modern Restaurant Management

JULY 16, 2020

All it takes is an Internet connection, a bit of marketing savvy, and these expert tips. With annual digital coupon redemptions set to hit a staggering $91 billion by 2022 , sending discounts to your social media followers could be a huge hit. Know Your Audience Members — And Their Preferred Platform.

Social Media 505

Social Media Coupons Download Entertainment 505

Social Hospitality: Restaurants

MAY 18, 2020

It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. Offer time-sensitive deals and coupons. Some owners of small restaurants and hotels may not feel like they need to hire people for a specialized marketing team. Your online marketing campaigns generate a lot of data.

Hospitality 309

Hospitality Marketing Social Media Hotels 309

Modern Restaurant Management

JANUARY 24, 2024

Include social media in your digital marketing strategy. Customers who install a business’s app and opt-in for push notifications feel part of an exclusive club, able to enjoy benefits — like coupons and rewards — not available to anyone not in the club. Up the personalization ante by providing QR code ordering.

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

Modern Restaurant Management

APRIL 20, 2021

The data analytics market is one that made a splash, and seemingly continues to grow as it proves its value. In fact, according to Market Research Future , the data analytics market is predicted to hit $132.90 Over the past few years, big data has changed the way the food industry operates. billion by 2026.

Customer Experience 539

Customer Experience Customer Service Online Ordering Food Order 539

Modern Restaurant Management

JULY 6, 2022

The Value of a Good Deal and Incentive Marketing. Based on data from Technomic, there’s a 12 percent higher average visit spend when loyal guests use coupons. Well-timed incentive marketing campaigns can enhance consumer spending and visitation patterns.

Consumer Goods 493

Consumer Goods Coupons Loyalty Program Pricing 493

Modern Restaurant Management

MAY 25, 2022

Make sure your establishment has links to “Review us on Google” throughout your website, social media platforms, and marketing materials. Your best restaurant and bar marketers are the customers themselves. While you cannot incentivize reviews, you can certainly make the process easy. Incentivize Sharing.

Email Marketing 473

Email Marketing Social Media Food Truck Loyalty Program 473

Modern Restaurant Management

APRIL 1, 2024

percent YOY decline in QSR traffic ( Restaurant Trends, March 2024 ) and a consumer base weary of price increases over the past four years, families represent a beacon of opportunity for market share expansion. Strategies for Attracting Family Business Given a -2.1 So, how can restaurant operators effectively tap into this lucrative segment?

Catering 486

Catering Fast Casual 2024 Customer Service 486

EATER

FEBRUARY 27, 2025

Today, fast-food apps are essentially a 21st-century iteration of the loyalty program, a marketing tool that retailers have used for more than 100 years to keep customers coming back. Once you have the data from the app, its easier to offer personalized coupons and targeted marketing campaigns based on what people have ordered in the past.

Mobile Ordering 227

Mobile Ordering Loyalty Program Food Food Order 227

Modern Restaurant Management

OCTOBER 2, 2024

Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. By leveraging guest data like browsing history, ordering patterns and visit frequency, brands can strategically offer personalized coupons that encourage return visits and make guests feel valued.

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 12, 2022

Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. While promotions and free benefits are a major draw for customers, loyalty programs go way beyond a 10-percent off coupon on your birthday. What do these programs provide to an organization?

Loyalty Program 544

Loyalty Program Customer Experience Social Media Online Ordering 544

Modern Restaurant Management

NOVEMBER 3, 2020

Marketing benefits include the ability to do A/B menu testing and easier social sharing for guests (via single-click sharing of your menu). Capitalize on Accessibility for Marketing. If you’ve digitized your accessible menu properly, the elements become granular and more easily monetizable.

Front of House 547

Front of House Certification Back of House Menu 547

Modern Restaurant Management

JANUARY 16, 2025

You can often wrap these efforts into a fun coupon or ongoing marketing effort to boost future sales. Encouraging Customer Participation in Sustainability It is perfectly acceptable to include your target customers in your sustainability efforts.

Sustainability 221

Sustainability Delivery Recycling Food 221

Modern Restaurant Management

APRIL 13, 2021

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

Advertising 492

Advertising Mobile Ordering Website Management Customer Service 492

Modern Restaurant Management

OCTOBER 12, 2022

With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base. Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L.

Loyalty Program 471

Loyalty Program Merchandise Mobile Ordering Coupons 471

Modern Restaurant Management

AUGUST 19, 2022

New mover marketing. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. As part of my company’s new mover marketing program, we send a Welcome Package filled with proven offers to new residents.

Franchise 492

Franchise Franchising Social Media Loyalty Program 492

Modern Restaurant Management

OCTOBER 24, 2023

As part of these studies, Medallia Market Research analyzed the credit and debit transactions of more than five million U.S. consumers and conducted multiple market research surveys of more than 2,000 participants to gain consumer insights related to third-party ordering and inflation.

Ordering 493

Ordering Online Ordering Loyalty Program Customer Experience 493

Indoor Media

SEPTEMBER 30, 2020

While it’s very tempting to focus on digital marketing for your auto shop , don’t pass on tried and true methods like direct mail. ” Direct mail is an effective way for your auto shop coupons to be delivered to potential customers who may not see your digital presence. Exposure – Will your coupon be seen?

Coupons 148

Coupons Advertising Email Marketing Customer Service 148

Modern Restaurant Management

MARCH 27, 2024

While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Punch cards, coupons, point systems, and even exclusive products can keep customers coming back. Attracting new customers is important to every business owner.

Customer Service 474

Customer Service Loyalty Program Customer Experience Employee Relations 474

Modern Restaurant Management

JUNE 19, 2023

This has led to consistency and an increased brand awareness beyond our bread-and-butter markets in the Southeast region of the country. These partnerships have expanded our reach to target audiences and have increased our brand awareness in new markets.

Mobile Ordering 471

Mobile Ordering Sports Travel Customer Experience 471

Modern Restaurant Management

JULY 16, 2024

" Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. Kristin was previously Vice President with Round Table Pizza and Director of Marketing for well-known brands such as Thorntons, Pyrex, and Craftsman Tools. "Loyalty

Innovation 492

Innovation Loyalty Program Email Marketing Customer Experience 492

Modern Restaurant Management

DECEMBER 1, 2020

No one wants to fill out a 10-minute application when they’re out for a relaxing dinner or frantically search for a coupon or member loyalty card when they’re running errands. To be successful, restaurant owners should customize their loyalty program and marketing strategies to address customer needs and show genuine care.

Loyalty Program 519

Loyalty Program Customer Experience Point of Sale Employee Relations 519

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

FEBRUARY 12, 2020

DoorDash, Grubhub and Uber Eats are among the most popular third-party ordering (“TPO”) platform services on the market, which tout online ordering and delivery solutions to restaurant owners across the country. Meanwhile, Uber Eats expected to deliver $10 billion worth of food in 36 countries in 2019.

Ordering 454

Ordering Online Ordering Customer Service Customer Experience 454

Modern Restaurant Management

NOVEMBER 7, 2022

We recommend incorporating the following strategies in your 2023 planning: Schedule regular value messaging into your 2023 marketing calendar. Coupon use is up among all generations, with younger generations actively looking for a deal, in contrast to older generations, who are more passive seekers.

Pricing 508

Pricing Loyalty Program Point of Sale 2023 508