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The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyaltyprograms, and digital innovations. For the third year in a row, consumers want more kiosks. Technology that once felt futuristic is quickly becoming standard. The survey of 1,500 U.S.-based
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
A Dilemma of “Super Size” Proportions Amid rising food prices and shifting consumer preferences, the restaurant industry is facing a dilemma of “super size” proportions. Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. At the same time, U.S.
While what consumers eat won’t change, post-COVID-19, how they will get it will. By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. Inventory stock changed significantly.
The past few weeks have proven how quickly the way in which we dine is shifting and evolving and fast forwarded a number of technology trends. Hyper-connectivity and lifestyle trends will continue to influence and alter consumer behavior. Table Tech : Pay-at-the-Table is the new Lazy Susan of the wait-staff world.
17, 2025 Facebook Twitter LinkedIn Convenience-store pizza edged out chain pizza in a survey of consumer taste preferences. Photo: Shutterstock Made-to-order food, value offerings, loyaltyprograms. Increasingly, however, they are becoming the hallmarks of convenience-store foodservice programs. By Heather Lalley on Jun.
By the time you receive your steaming bag of burgers and fries, its possible that you havent actually spoken to any of the humans involved in preparing or serving the meal youre about to consume. But unlike adding a loyalty card for your favorite supermarket to your key ring, a mobile app can serve a wide range of purposes.
Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler? Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest.
Guests have lots of options when it comes to Restaurant Week, so be sure to make a good impression with a menu that makes your restaurant stand out: think best sellers, unique flavors, and creative dishes. Consumer behaviors are changing rapidly, but there’s one thing you can count on: online ordering. Offer Easy Online Ordering.
' No wonder consumers are becoming more resistant to eating out.” consumers not only spurring inflation but lowering overall consumption and slowing the economy, cautioned Ben Johnston, Chief Operating Officer of Kapitus, a small business lender and marketplace. "U.S. Costs that would need to be passed on to consumers."
Long-term profitability depends on good retention policies, particularly considering that recruiting new clients usually costs five times more than maintaining current ones. Understanding consumerloyalty psychology can enable restaurants to create systems supporting recurring business and assist in overcoming financial difficulties.
This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. The future of restaurant businesses will likely involve a hybrid approach, combining the efficiency of technology with the warmth and personal touch of human service.
As brands scrambled to change their business models – whether through the adoption of touchless payments, delivery and curbside pickup, or the use of QR codes to access online menus – consumers were also forced to adapt their dining behaviors. Empowering Employees with the Right Tools and Training.
The subscription economy is not new, of course, and the fact that subscriptions for all types of consumer products and services have boomed during the pandemic is neither surprising nor noteworthy. Case in point: the Pret A Manger program costs $26.60 Booming Subscriptions. Customer Connections.
In this guide, youll learn: Why restaurant apps matter in 2025 and how its the consumer driving the changes The different types of restaurant apps How to make the most of your own branded restaurant app and its many benefits Lets take a closer look at why every restaurant should use apps in 2025.
With the rise of on-demand delivery and easy-to-use checkout technology driving consumer demand for quick service, restaurant operators are implementing modern payment solutions that provide a more seamless and customer-friendly dining experience ahead of the busy holiday shopping season. remain eager to dine out.
When the pandemic shifted consumer behavior overnight, off-premise became mission-critical, and at Olo, we were grateful to support restaurants as they navigated unprecedented challenges. Now that need is less, so I'm finding other ways to help my neighbors, who have been so good to me all these years.
Just over 57 percent of consumers report spending on takeout food each month and 51.5 While this sounds like great news for the restaurant industry, it’s important to note that disposable incomes are under pressure right now and – despite continuing to spend on dining – the amount consumers are spending is modest.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. We have compiled a list of factors based on extensive research on consumer psychology and behavior trends. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.
Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyaltyprograms. Another study found that 66% of consumers modify their purchase amount to maximize points.
Notably, not enough investment in technology and digital transformation. Co-founder, Carbonate Looking back at 2023, I witnessed a significant shift in how restaurants approach loyaltyprograms. Cost of goods have risen across the board, but I and other operators seem to have made the necessary adjustments.
As inflation continues to pummel businesses and consumers, QSRs are searching for ways to make their menus work harder. At the same time, consumers are looking for ways to stretch their dollars. While it is reassuring to understand consumers’ potential breaking point, the formula for price increases is nuanced.
In terms of trends, it is clear that in 2023 technology will continue to shape and enhance the restaurant industry and we will see operators adopting new technologies to create an even more seamless and frictionless experience for guests, while still maintaining unique and engaging dining experiences. For part one, click here.
The increased cost of goods due to supply chain issues and economic inflation is causing brands to look for other ways to increase margins. In addition to cost savings, there is plentiful evidence that consumers prefer online ordering and will select dining brands based on the ease of that experience.
Over the past several months we have seen customers modify their business models to accommodate restrictions and consumer preferences. Freshii has since extended the program to include the private sector, offering meal combos ordered through their app or major aggregators (UberEats, Skip the Dishes, etc.),
. “In an age of fast fashion and other relatively cheap goods, Gen Z consumers are used to being able to purchase a high volume of goods without paying too much for each individual item,” she said. ” Gen Z consumers want to dine out a lot, but don’t want to pay too much each time they do it. .
Consumer behavior is constantly evolving. Whether its a loyaltyprogram, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Consumer insights: Beyond the basics, think about why people dine at your restaurant.
For a deeper dive, Modern Restaurant Management (MRM) magazine turned to Pete Crofut, VP, Business Development – Agencies & Brands for Wurl, which uses Connected TV to reach potential consumers. How should brands be using GenAI targeting to better engage with guests and build loyalty? What is AI-powered emotional targeting?
A tightly integrated technology strategy will be key to workplace satisfaction and profitability. Having a single supplier and point of support for all the store technology and payment processing functions also reduces administrative burden and risk. Loyalty will continue to get more personal and less transactional.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Can't touch this. Restaurants vs. delivery services.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
A weak food safety culture can have severe consequences, including product recalls, foodborne illnesses, reputational damage, diminished customer loyalty, and financial losses. For external audiences, spotlighting your commitment to food safety will also help increase consumer trust and loyalty, as well as positive reviews and referrals.
Some of the most common elements across these various consumer-driven businesses include pricing, location, environment, quality of goods and services, access, parking, and so on. Can they order goods or services from their phone? No other technology area garnered a higher number of companies increasing expenditures.
While high stock prices of crypto companies like Bitcoin grab headlines, they are gaining traction with consumers since blockchain technology helps make transactions easier without needing an intermediary such as a bank or credit card company. Blockchain technology has been applied to the food industry. Easy transactions.
Guests will expect to know every aspect of sourcing and meal preparation, which will disrupt traditional back-of-house systems with technology that connects the farm to the food. Restaurants can prepare for this disruption by investing in agile technology platforms that connect every restaurant touchpoint to work seamlessly.
In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Loyalty Rewards.
Given the increase in off-premise, we expect to see more drive-thru’s similar in format to Checkers & Rally’s iconic double drive-thru model, which dedicates one lane to traditional consumer drive-thru service and one to e-commerce only, including pre-paid digital orders for pickup and third party-delivery orders.
Big data may seem like a tech-savvy buzzword, but it's a hot topic of conversation for a good reason. There's no denying that manual restaurant reporting can be time-consuming. However, new technologies have made restaurant reporting much easier. Everything nowadays is trackable. Use Reports for CoGS and P&L.
The hospitality industry constantly changes and evolves in the face of new industry and consumer trends. Customer service is at the core of innovation and good business practices. This includes leading technologies and best practices that put smiles on the faces of modern customers. Recognize the Impact of VoIP Technology.
The good news is these two priorities are not mutually exclusive. Finally, digital ordering helps restaurants foster digital relationships with their customers that can be used to drive loyalty, form personalized recommendations, and ultimately help drive revenue. Consumer brands often leverage gamification to engage their customers.
This shift in consumer behavior underscores the need for restaurants to cater to this growing customer demographic. Whether catching up on emails or scrolling through social media, providing access to technology enhances the overall dining experience, allowing your solos to seamlessly integrate their meal with their digital lifestyle.
Restaurants, retailers and airlines have been using loyaltyprograms to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyaltyprograms have become indispensable marketing tools.
Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. For shifting consumer preferences, 34 percent expect more takeout and delivery in 2025, 28 percent expect greater demand for healthier options, and 24 percent expect less frequent dine-in visits. Franchise 2.0:
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