Modern Restaurant Management

MARCH 11, 2022

The increased cost of goods due to supply chain issues and economic inflation is causing brands to look for other ways to increase margins. In addition to cost savings, there is plentiful evidence that consumers prefer online ordering and will select dining brands based on the ease of that experience.

2022 520

2022 Marketing Fast Casual Mobile Ordering 520

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations.

Book 195

Book Marketing Email Marketing Social Media 195

EATER

FEBRUARY 27, 2025

By the time you receive your steaming bag of burgers and fries, its possible that you havent actually spoken to any of the humans involved in preparing or serving the meal youre about to consume. But unlike adding a loyalty card for your favorite supermarket to your key ring, a mobile app can serve a wide range of purposes.

Mobile Ordering 222

Mobile Ordering Loyalty Program Food Food Order 222

Modern Restaurant Management

APRIL 7, 2020

One of the first instincts for cost-cutting measures is to eliminate marketing. However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Highlight the importance of good nutrition and sharing a meal with family or friends.

Marketing 507

Marketing Tip Distribution Loyalty Program Healthcare 507

Modern Restaurant Management

MARCH 10, 2025

Five years have passed since the pandemic upended the restaurant industry, and its effects continue to shape consumer behavior. Revenue Management Solutions (RMS) explored these questions in its latest consumer report, Adapting to Change: How Restaurant Trends Have Evolved. Loyalty programs and app-exclusive deals.

Loyalty Program 252

Loyalty Program 2024 Customer Experience Consumer Goods 252

ChowNow

MARCH 25, 2020

That’s why we’re excited to introduce a new, free loyalty program for your restaurant. What is ChowNow’s new loyalty product? ChowNow’s new loyalty product is a membership program between diners and your restaurant. ChowNow’s new loyalty product is a membership program between diners and your restaurant.

Loyalty Program 397

Loyalty Program Mobile Ordering Email Marketing Online Ordering 397

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Loyalty Rewards.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 9, 2020

The subscription economy is not new, of course, and the fact that subscriptions for all types of consumer products and services have boomed during the pandemic is neither surprising nor noteworthy. Case in point: the Pret A Manger program costs $26.60 Case in point: the Pret A Manger program costs $26.60 Booming Subscriptions.

Loyalty Program 484

Loyalty Program Customer Service Consumer Goods Online Ordering 484

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Attracting New Customers. Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

ChowNow

FEBRUARY 21, 2025

In this guide, youll learn: Why restaurant apps matter in 2025 and how its the consumer driving the changes The different types of restaurant apps How to make the most of your own branded restaurant app and its many benefits Lets take a closer look at why every restaurant should use apps in 2025.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

JULY 12, 2022

Guests have lots of options when it comes to Restaurant Week, so be sure to make a good impression with a menu that makes your restaurant stand out: think best sellers, unique flavors, and creative dishes. Consumer behaviors are changing rapidly, but there’s one thing you can count on: online ordering. Offer Easy Online Ordering.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

JUNE 10, 2025

Just over 57 percent of consumers report spending on takeout food each month and 51.5 While this sounds like great news for the restaurant industry, it’s important to note that disposable incomes are under pressure right now and – despite continuing to spend on dining – the amount consumers are spending is modest.

Consumer Goods 221

Consumer Goods Loyalty Program 2025 Dine-in 221

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Special events make for good video content as well.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

The Rail

APRIL 6, 2025

Long-term profitability depends on good retention policies, particularly considering that recruiting new clients usually costs five times more than maintaining current ones. Understanding consumer loyalty psychology can enable restaurants to create systems supporting recurring business and assist in overcoming financial difficulties.

Guest Recovery 130

Guest Recovery Loyalty Program Consumer Goods Customer Service 130

Modern Restaurant Management

JANUARY 8, 2024

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Loyalty rewards don’t have to include discounts and coupons anymore.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

Modern Restaurant Management

JUNE 17, 2024

” Those words from Katherine Pendrill, Senior Manager, Content Marketing at TouchBistro, should be quite telling for restaurant operators as they point out the opportunity that exists to reach a valuable audience. ” Gen Z consumers want to dine out a lot, but don’t want to pay too much each time they do it. .

Loyalty Program 473

Loyalty Program Operations Mobile Ordering Consumer Goods 473

Modern Restaurant Management

OCTOBER 2, 2024

Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler? Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. If everyone is advertising “value,” is it really value?

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

7 Shifts

FEBRUARY 22, 2021

If you aim to increase customer retention, one of the most important investments is loyalty programs. According to Shoes for Crews Europe , 57% of adult consumers are more likely to visit restaurants with a loyalty program. Another study found that 66% of consumers modify their purchase amount to maximize points.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? But precisely, how can you determine what customers want?

Loyalty Program 454

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 454

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

Modern Restaurant Management

APRIL 17, 2024

. “At a time when restaurants are continuing to face increased costs of operation, owners must be cognizant of not only the customer experience but also the impacts their changes will have on loyalty patterns. Fifty-six percent of consumers surveyed said they choose/will choose in the future to order from a restaurant with lower fees.

Pricing 493

Pricing Loyalty Program Customer Experience Consumer Goods 493

Modern Restaurant Management

OCTOBER 26, 2023

With the rise of on-demand delivery and easy-to-use checkout technology driving consumer demand for quick service, restaurant operators are implementing modern payment solutions that provide a more seamless and customer-friendly dining experience ahead of the busy holiday shopping season. remain eager to dine out.

Customer Experience 474

Customer Experience Mobile Ordering Loyalty Program Point of Sale 474

EATER

OCTOBER 21, 2024

Restaurants hoping to make a positive impact on the climate face an enduring challenge: selling their ambitious goals to diners simply looking to have a good time This story was produced in partnership with Civil Eats. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating. Congratulations.

Sustainability 331

Sustainability Sourcing Consumer Goods Compost 331

Modern Restaurant Management

NOVEMBER 7, 2022

As inflation continues to pummel businesses and consumers, QSRs are searching for ways to make their menus work harder. At the same time, consumers are looking for ways to stretch their dollars. While it is reassuring to understand consumers’ potential breaking point, the formula for price increases is nuanced.

Pricing 508

Pricing Loyalty Program Point of Sale 2023 508

Modern Restaurant Management

JUNE 18, 2020

Over the past several months we have seen customers modify their business models to accommodate restrictions and consumer preferences. This gave rise to a variety of creative solutions including expansion to curated meal kits and market baskets. Customers can simply pre-order online and pick up their goods.

Supplies 476

Supplies Innovation Food Supply Loyalty Program 476

ChowNow

FEBRUARY 28, 2025

Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. For this, you can follow these tips: Leverage review incentives programs like discount offers or free appetizers.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

MARCH 11, 2025

When the pandemic shifted consumer behavior overnight, off-premise became mission-critical, and at Olo, we were grateful to support restaurants as they navigated unprecedented challenges. Now that need is less, so I'm finding other ways to help my neighbors, who have been so good to me all these years.

Front of House 221

Front of House Loyalty Program Recruiting Customer Experience 221

Modern Restaurant Management

DECEMBER 21, 2022

As brands place emphasis on creating a meaningful guest experience, robotics companies offering tools such as tech-enabled order taking or serving, should stop calling themselves ‘robotics’ as it will likely steer some operators, consumers and investors away. Invest in technology and help where you do not have expertise.”

2023 493

2023 Loyalty Program Mobile Ordering Customer Experience 493

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Restaurants vs. delivery services. Supporting local.

2020 493

2020 Loyalty Program Mobile Ordering Food Safety 493

Modern Restaurant Management

DECEMBER 20, 2023

– Corin Camenisch, Product Marketing Lead at SumUp AI is revolutionizing the industry, but we’ve only scratched the surface. Co-founder, Carbonate Looking back at 2023, I witnessed a significant shift in how restaurants approach loyalty programs.

2023 492

2023 Loyalty Program Mobile Ordering Consumer Goods 492

Modern Restaurant Management

JUNE 15, 2021

While what consumers eat won’t change, post-COVID-19, how they will get it will. By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. Besides, consumers are already thinking digital first.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

Modern Restaurant Management

JULY 6, 2022

Record-high inflation is hitting consumers from every angle – gas, groceries, rent – and restaurants tend to be the first place they cut spending. The lingering pressure from inflation – with no end in sight – is starting to shift consumer behavior in meaningful ways. Effect of Inflation on Consumer Demand.

Consumer Goods 493

Consumer Goods Coupons Loyalty Program Pricing 493

Modern Restaurant Management

JUNE 10, 2021

The choices restaurants make today on how to invest in marketing and leverage various food sales channels will have profound impacts for years to come. Today we will take a look at how disintermediation of the guest has impacted hotels, airlines, real estate, movies, and consumer packaged goods.

Airlines 493

Airlines Consumer Goods Point of Sale Hotels 493