Modern Restaurant Management

JUNE 20, 2023

One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. So, when you incorporate consumer reviews and satisfied customer testimonials into your marketing collateral, you can generate more conversions.

Social Media 188

Social Media Email Marketing SEO Consumer Goods 188

Bingage

DECEMBER 5, 2019

Well, social media is a quite familiar term for everyone! When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. and how to take photos that are customer-friendly and proper social media monitoring. Image Source.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Engagement on Social Media.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Modern Restaurant Management

FEBRUARY 7, 2024

The Gen Z Influence This tasteful group of about 70 million Americans craves authenticity in every bite, from organic street foods to diverse global cuisines. Gen Z is keenly aware of what social media follows and they’re eager to see if the hype is real by showing up and trying new food experiences.

Social Media 186

Social Media Customer Experience Influencer Dine-in 186

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 212

Marketing Social Media Influencer Online Ordering 212

Modern Restaurant Management

AUGUST 31, 2023

You can leverage the expertise of a consumer PR agency to help you with this. Build and Nurture Relationships with Local Media Local media decide what stories get published. To start building your relationship with the local media, have a good story to tell in the first place. It’s not hard to see why.

Social Media 111

Social Media Email Marketing Influencer Events 111

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Source: [link] No wonder Instagram has the impact it does.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

JANUARY 4, 2023

44 percent of consumers are now purchasing up to three takeaways per week, in comparison to 42 percent prior to the increase in inflation. Quality, Convenient Deliveries Influence Choice. Pizza and Social Media Reign Supreme when it Comes to Delivery Orders. The survey found that in the U.S.,

Social Media 187

Social Media Delivery Consumer Goods Customer Experience 187

Modern Restaurant Management

JUNE 23, 2023

When the offering is perishable and consumers have seemingly infinite alternatives, why should they choose your restaurant versus another one down the street? Here’s a recipe for good brand stories: Authentic : Tell the story of why your brand exists. Memorable : Good stories elicit a reaction from your audience.

Franchise 174

Franchise Franchising Marketing Social Media 174

Culinary Cues

AUGUST 21, 2023

Paired with wines these menus sold for hundreds of dollars taking three or more hours to consume. Responding to a need in restaurants and the growing influence of the Food Network and a plethora of high-quality cookbooks, colleges began offering degrees in cooking. Demand Without Workers: No good deed goes unpunished.

Back of House 393

Back of House Food Supply Government Dine-in 393

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.

Loyalty Program 181

Loyalty Program Mobile Ordering Social Media Customer Experience 181

Modern Restaurant Management

FEBRUARY 18, 2020

According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 A strong digital presence is a must to engage with these powerful young consumers to keep them coming back for more.

Marketing 169

Marketing Social Media Fast Casual Influencer 169

Open for Business

JANUARY 26, 2023

Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. This is good information, too.) The promotion can be as straightforward as sharing the links through social media and emails. Quick links What are restaurant promotions? What is the goal?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Modern Restaurant Management

SEPTEMBER 16, 2020

“The good ol’ days” is a strong sentimental feeling. If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Focus on joy and getting away from it all. Impressions are everything.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

AUGUST 3, 2021

It used to be that restaurateurs could compete on the quality of their food, but with consumers having been deprived for so long, focusing on food alone would be a mistake. Consumers expect more in terms of atmosphere, service and memorable experiences. Create and/or cultivate your social media presence as well.

Customer Experience 212

Customer Experience Email Marketing Social Media Online Ordering 212

Modern Restaurant Management

JUNE 26, 2020

From share-worthy photos on Instagram to restaurant reviews on Facebook, social media platforms determine how the restaurants engage with the masses. Yes, not all videos and media platforms are the same – this is a lesson worth knowing. The latest tool to make a splash on the social media scene is TikTok.

Social Media 178

Social Media Entertainment Influencer Consumer Goods 178

Perfect Daily Grind

SEPTEMBER 13, 2022

Naturally, this led many consumers to start brewing more coffee at home. As coffee shops around the world closed, many consumers turned their focus to preparing their own coffee at home. What’s more, sales of home brewing equipment also increased as consumers attempted to replicate café-quality coffee themselves.

Education 141

Education Social Media Consumer Goods Equipment 141

Open for Business

MARCH 21, 2023

Social media: Word-of-mouth marketing includes organic social media mentions. User-generated content and influencer marketing campaigns are both types of word-of-mouth marketing. According to a 2021 report : 55% of consumers have discovered a new brand, product, or service via word-of-mouth in the past year.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

OCTOBER 16, 2020

Consumers are drawn to aesthetically pleasing brands, whether that's a good thing or not. The way logotype is designed can completely transform a restaurant's overall appearance and perception from the consumer point of view. Or, modern font typology can influence feelings of power, confidence, and style.

Consumer Goods 204

Consumer Goods Social Media Seasonal Menu Influencer 204

Next Restaurants

DECEMBER 18, 2019

The people looking for your product or service are performing another activity, such as reading the Sunday paper, watching the local news on TV, or scrolling through a social media feed.”. Social media ads as well as display advertising are great proactive marketing channels and have the potential to reach hundreds of customers.

Social Media 103

Social Media 2020 Influencer Website Management 103

EATER

MARCH 15, 2024

My colleagues at The Cut noticed that Markle had made a swift return to Instagram this week to soft-launch her new lifestyle empire, complete with an Instagram story of Markle stirring together some sort of baked good in time to a vintage Nancy Sinatra tune. She has experience in this realm. Filings with the U.S.

Consumer Goods 119

Consumer Goods Social Media Influencer 2023 119

Modern Restaurant Management

FEBRUARY 10, 2021

Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Use Digital Channels to Market to Gluten-Free Consumers. Don’t forget about your restaurant website either.

Marketing 141

Marketing Social Media Online Ordering Demo 141

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

EATER

JUNE 21, 2022

Across social media, Daily Harvest consumers are sharing stories of physical pain and hospitalizations after eating the lentil crumbles. The conversation extended onto other social media platforms. Daily Harvest Crumbles promotional image. Daily Harvest.

Social Media 145

Social Media Consumer Goods Food Safety 2015 145

Bingage

JULY 18, 2020

Their target consumer base is tech-savvy and stays energetic on social media platforms. In this post, we are going to discuss how the cloud kitchen can leverage the power of Social media. If possible start a blog that allows you to produce good content on the relevant subject. Be engaging on Social Media.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Modern Restaurant Management

JULY 29, 2022

billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. How do brands know if their media spend is making an impact with diners? Thus, the best brand-building campaigns use an emotional strategy to make people feel good.

Advertising 176

Advertising Take-out Marketing Social Media 176

Modern Restaurant Management

MAY 28, 2021

People like to share where they are, how good their food looks, and whether it lives up to the hype. Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media.

Social Media 208

Social Media Website Management Mobile Ordering Food Order 208

Modern Restaurant Management

OCTOBER 4, 2021

Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. Manage Social Media.

Marketing 184

Marketing Loyalty Program Social Media Online Ordering 184

Modern Restaurant Management

JULY 2, 2021

1, 2020, more than 110,000 eating and drinking places were closed for business temporarily or for good. percent) reported that more food had been consumed in their households during the pandemic. This sudden interest in food has led to the rise of social media influencer “foodies” whose star power rivals Food Network hosts.

Social Media 182

Social Media Point of Sale Email Marketing Fast Casual 182

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. This shift in attitude reflects the growing realization that humor and creativity are powerful tools for connecting with consumers.

2024 208

2024 Loyalty Program Cash Management Customer Experience 208

Bingage

JULY 18, 2020

Their target consumer base is tech-savvy and stays energetic on social media platforms. In this post, we are going to discuss how the cloud kitchen can leverage the power of Social media. If possible start a blog that allows you to produce good content on the relevant subject. Be engaging on Social Media .

Delivery 98

Delivery Marketing Social Media SEO 98

Modern Restaurant Management

NOVEMBER 20, 2019

Well, just like with organic produce farming, organic online growth is the type of growth that happens without the aid of human-made external influences. You can guess what they are searching for too; social media platforms, communication accounts, leisure and entertainment options (and that includes restaurants!).

Social Media 101

Social Media Mobile Ordering Influencer Online Ordering 101

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 151

2020 Influencer Point of Sale Food Safety 151

The Restaurant Times

DECEMBER 8, 2021

Social Media. Social media, in this tech-savvy world, is a key asset when it comes to marketing campaigns. To reach people accustomed to their phones and highly active on social media, restaurant operators have started running interactive visual and text-based content for building brand awareness and conversion.

Social Media 52

Social Media Marketing Email Marketing Tip Distribution 52

Foodable

APRIL 21, 2021

On this episode of the Takeout, Delivery, and Catering podcast series, hosts TJ Schier and Sam Stanovich sit down with Fred Morgan, the co-founder of Fired Pie , to explore menu innovation, packaging, and how to leverage social media marketing to drive sales. Social media is an important investment too.

Fast Casual 79

Fast Casual Social Media 2013 Mobile Ordering 79

Bingage

MAY 9, 2021

As Social media technology has grown, customers have been more robust than before! 81% of consumers are more likely to engage with brands that have reward programs. Social media Engagement-. There are 3.725 billion active social media users.”. “81% So without spending time, let’s start.

Small Business 98

Small Business Loyalty Program Social Media Customer Service 98

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. The rapidly-shifting cultural and social trends are challenging for all types of business, but it can be particularly frustrating for established businesses that were enjoying success up until recent events.

Marketing 216

Marketing Social Media Email Marketing Innovation 216