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In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. The timely and accurate messaging provided to the media allowed for effective coverage that raised awareness about the situation, educated consumers, and helped minimize public health risks.
This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. ” By openly communicating these standards and staying true to them, restaurants can build trust with a generation that demands integrity in food sourcing and preparation.
Modern Restaurant Management (MRM) magazine asked Zabaneh to elaborate on best practices restaurant operators should put in place now. Key influences include limited-time offers (81 percent), MICHELIN Stars (50 percent), and socialmedia (67 percent decide where to eat via social platforms).
Leverage SocialMedia and Local Influencers Socialmedia and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. We’ve seen firsthand how socialmedia generates buzz—especially when our famous customers get involved.
Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Restaurateurs should monetize word-of-mouth recommendations through referral programs and socialmedia contests.
By offering social proof and trust, video testimonials encourage prospective customers to give your restaurant a try. Share in Email Blasts Integrating video testimonials into your email marketing campaigns makes the communication more personal and engaging. Promote on SocialMediaSocialmedia is a must for video testimonials.
The restaurant industry is fast-paced and demanding, with constant pressures to deliver excellent service while managing operations smoothly. Balancing staff needs, customer expectations, and resource constraints can quickly overwhelm staff and management alike.
In fact, 74 percent of online adults say they want to be able to communicate with businesses in the same way they communicate with friends and family through messaging 1. This is where socialmedia is uniquely positioned to help restaurants win big. Today’s digital consumers want more than one-way messaging.
Leveraging Technology to Streamline Reservations Modern technology has reinforced the hospitality industry, providing innovative tools to automate and simplify the challenge of managing no-shows. Businesses can now utilise reservation platforms that seamlessly integrate booking, point-of-sale (POS), and customer management systems.
From over-serving intoxicated guests to improperly checking IDs, restaurants can face serious legal, financial and reputational consequences for failing to effectively manage their liquor liability risks. Consider the following best practices for managing liquor liability in restaurants: 1. Forty two states in the U.S.
He debunks common "lies" about socialmedia, delivery apps, and technology budgets and offers practical tips for mastering the modern guest journey, from ranking on Google to turning a website into a sales machine. The most common mistake is thinking that they need to be active on socialmedia.
.” To discuss the firm's growth, the evolution of food marketing and its future, Modern Restaurant Management (MRM) magazine reached out to Alan A. Socialmedia platforms such as Instagram and TikTok now dominate, enabling brands to connect directly with consumers through personalized, engaging content.
Retailers : Grocery stores have responded by imposing purchase limits on eggs to manage supply. Advanced Inventory Management : Utilizing data-driven forecasting tools allows businesses to anticipate fluctuations and adjust procurement strategies accordingly. Bakeries and breakfast-focused establishments are particularly vulnerable.
And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. What is Online Reputation Management and Why Does it Matter? Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and socialmedia.
Recognizing that socialmedia could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as socialmedia marketing was becoming a powerful tool for businesses. And I love that.
Golden Corral's August 2023 network breach affected 183,000 current and former employees, with hackers accessing everything from Social Security numbers to health insurance details. An integrated response plan should include a designated response team that includes IT staff, management, legal counsel and an insurance representative.
In this guide, youre going to learn: The key components of effective restaurant operations management Common challenges restaurant owners face (and how to solve them) Best practices to run a more efficient and profitable restaurant Lets explore what it takes to manage restaurant operations like a pro.
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It can also optimize operations by forecasting busy times, adjusting staffing levels, and managing inventory, making everything run more smoothly and cutting down on waste. For single-unit or independent restaurants, word-of-mouth and local community engagement often offer the best return on investment.
By Jose Chavez, Contributor Managing multiple locations is tough in the restaurant business. Communication is hard when multiple locations can get teams and office spaces out of sync. This uncertainty makes it hard to hit organizational goals, communicate consistently, and build a company culture across multiple locations.
Clean bathrooms communicate volumes about your overall operation. In the age of socialmedia, these impressions spread faster and wider than ever before. This goes beyond adding tasks to a checklist—it means transforming how your organization thinks about cleanliness.
. “Restaurant owners are juggling a myriad of challenges, including rising food and labor costs and shifting consumer expectations,” Akhil Kuduvalli Ramesh – Yelp’s Senior Vice President, Product, told Modern Restaurant Management (MRM) magazine.
. “We’re thrilled to collaborate with Dylan, who is the perfect partner for us because she also combines a bunch of amazing things – she’s a talented and successful artist, basketball star, entrepreneur, activist, fashionista, and socialmedia influencer. JA: Socialmedia is huge for us.
According to one survey , 62% of respondents check a restaurant’s socialmedia before deciding to dine there. In addition, 42% of respondents prefer socialmedia to search engines when they are looking for new restaurants. They plainly show the importance of socialmedia for your restaurant.
So, whether you're chatting with them on socialmedia, helping them out through a live chat, or responding to an email, you should make it feel like a genuine conversation. Socialmedia is perfect for this and can be helpful for responding to customer comments, doing live videos, or sending direct support messages.
If enacted, it could change how teams are paid, how tips are reported, and how restaurants manage compliance, possibly as soon as 2026. Income tax withholding on those tips would change, but both employers and employees would still require FICA (Social Security and Medicare) contributions. This isn’t a hands-off change.
That led to an employee shortage, especially for high-quality and experienced management positions. The Double-Edged Sword of SocialMediaSocialmedia has reshaped how restaurants connect with guests, offering instant access to specials, menu highlights, and community events. per hour difference.
As a restaurant manager or operator, you are the driving force in productivity – leading your staff and keeping customers happy. However, productivity is more easily trained than managed. Many restaurant operators juggle multiple locations, and adding managers adds another link in the chain of command to manage.
To learn more about the mural progran's history and the impact of the brand's art-forward design approach, shedding light on how these unique visuals foster genuine connections with their customer base, Modern Restaurant Management (MRM) magazine reached out to Seth Larsen, the company's Chief Relationship Officer. But murals?
Brand Expression Through Uniform Design Branded apparel offers a controlled visual communication channel that reinforces your establishment's aesthetic. Whether they’re commuting to work, grabbing coffee before a shift, or posting on socialmedia, staff wearing your logo helps increase brand visibility in the community.
In a world where third-party delivery apps dominate, securing customer loyalty through personalized rewards and direct communication is the equivalent of having the best table in a packed restaurant. Restaurants that can tap into their community with grassroots marketing build trust, awareness, and a loyal customer base.
Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch. TikTok-To-Table : As soon as August arrived, so did a wave of consumer obsession for socialmedia’s viral “Cucumber Salad” trend.
By Lindsay Lawrence, Contributor Relocating a restaurant is no small feat, as it involves managing the transportation of kitchen equipment, reestablishing the space’s atmosphere, and ensuring minimal disruption to your business. Socialmedia platforms and digital marketing tools can help you manage this communication more effectively.
Whether you’re moving into the next town or setting up a shop across the country, managing a multi-location restaurant requires planning, patience, and a whole lot of practical know-how. Regular check-ins, mentorship, and open communication can help new employees feel invested from day one. You’re becoming a brand.
They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. These apps make it easier to manage digital orders, streamline kitchen operations, and reach more customers. Reservation and table management apps.
This shift is driven by growing environmental awareness, socialmedia scrutiny, and increased access to digital information. From the aforementioned QR codes to artificial intelligence (AI) powered inventory systems, digital tools transform how restaurants manage, monitor, and communicate their supply chain practices.
From logistics to marketing, staff communication to moving the kitchen, reopening a restaurant successfully is all about the details. This clarity also lets you communicate confidently with your team and customers, helping them buy into your vision for your restaurants future. Lower rent? More foot traffic? Transparency builds trust.
Platform-to-Consumer : Where platforms like Uber Eats or Zomato connect customers to restaurants but manage delivery. Socialmedia login for easy access. Admin Panel : Order management system to track and manage orders in real time. Inventory management to keep track of stock levels.
Delivery Software and Internet Connectivity Delivery software is crucial in the modern food delivery ecosystem, enabling restaurants to manage orders and streamline operations efficiently. Such software provides various functionalities, including real-time tracking, automated order processing, and customer relationship management (CRM).
Think of it as setting the stage for an unforgettable show: Tease on SocialMedia – Share sneak peeks, ingredient highlights, or behind-the-scenes photos. Communicate expectations to avoid confusion. Media Events – Invite journalists and bloggers to spread the word. Use socialmedia to monitor mentions and reviews.
There are many ways you can encourage UGC from your diners, such as posing a challenge on socialmedia to prompt guests to post reviews. If you host special events like cooking classes, chef collaborations, or limited menu tastings, create a highlight reel that communicates your brand personality and culture.
I spoke with Ross Hindle, the Group COO of PDG Media , to find out which strategies work best. As third wave and specialty coffee proliferated in the late 2000s, the way that coffee brands communicated with their customers changed significantly. You may also like our article on how digital marketing has evolved in the coffee industry.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America. The data revealed that 60 percent of consumers surveyed prefer human staff versus AI-managed customer support, despite the potential for increased service efficiency.
Communicate your hours In the event that you need to close up shop or limit your hours of operation, communicate your status to your customers. Change your hours on your website and post updated hours on your socialmedia accounts.
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