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This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Ingredient Integrity: Earning Trust Through Food Ethos Gen Z diners value honesty and quality in every aspect of the dining experience.
In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. With food recalls at a five year high , there’s (understandably!) All food businesses need a strategic communications plan that covers what to do before, during, and after a recall.
Ensuring foodsafety is essential for restaurant brands and others within the food industry. A weak foodsafety culture can have severe consequences, including product recalls, foodborne illnesses, reputational damage, diminished customer loyalty, and financial losses.
If your restaurant was involved in a food recall, would you know how to properly communicate about the incident to key stakeholders – including media, customers, employees, supply chain partners, and regulatory agencies? Therefore, it’s helpful to create a communications plan in advance to serve as a roadmap.
The world of food franchising has been a catalyst for pioneering innovations that have had a ripple effect across multiple industries. And it’s safe to say that the food franchising industry brought Henry Ford’s approach to process optimization to a whole new level.
As laws become stricter, technology evolves and socialmedia increases public awareness and accountability, restaurant owners must adopt proactive measures to ensure responsible alcohol service. Forty two states in the U.S. Managing liquor liability risks effectively requires a commitment to responsible service.
'Safety' is what I believe to be most important now to help assure patrons to revisit their favorite restaurants. The marketing message has not changed drastically from food-based to safety procedures. But now there is an added message about the safety precautions that are in place for a restaurant.
As restaurants have been gradually permitted to reopen, they have new regulations to follow, including restricted onsite capacity, strict cleaning and disinfecting protocols, social distancing rules, and mandatory use of personal protective equipment (PPE). Communicate with Customers and Employees. Develop Safer Ways to Serve Food.
Communication styles have never been as important to our employees and customers during this unprecedented time. Over the last month we've seen companies take on different communication strategies in a day-by-day changing marketplace. No evident change in marketing or communication strategy. COVID-19 proactive communication.
The FDA has already issued more than 50 food recalls in 2024, causing many consumers to worry about foodsafety – and raising an important question for the restaurant industry: Would we know exactly what to do in a recall situation? As food recalls continue, it’s wise for restaurants to review their recall protocols.
Common sanitation precautions being taken include lowered occupancy limits, mask requirements, and in-house social distancing. Safety ordinances can vary widely by city, county, and sate. Your safety and sanitation policies should be in alignment with the latest FDA , CDC , state, and local policies regarding COVID-19.
While there is no single answer as to how best to do so, if we look back at the pandemic’s impact thus far, it’s clear that the ability to effectively pivot offerings and communicate with your customers is critical to a restaurant’s survival. Be Transparent About Safety.
Now that states are beginning to loosen their lockdown restrictions and reopen small businesses like restaurants, it’s fair to wonder how drastically the dine-in experience will have to change to accommodate the new safety requirements. How does that work with the new safety requirements? It may seem like a difficult balance.
If you do not have sufficient staff to deliver food, then you can partner with a third-party food delivery service. It's necessary to keep your customers informed about your hygiene and safety measures. If you have listed your restaurant on local food directories or apps, then make sure that you mention these details there.
However, as long as you keep the spotlight on foodsafety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Postermywall food delivery poster. Here are a few pointers to help you do that: Use Cashless Methods.
There is more to success in the competitive restaurant business than just great food and service. This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and socialmedia campaigns. You’ve launched a special initiative to help those in your community that are in need.
Giving workers mobile communication tools increases retention in several ways: Empowers workers by giving them access to real-time communication to help them perform their jobs better. ” Digital Communication Can Increase Customer Loyalty. ” Digital Communication Can Increase Customer Loyalty.
Restaurants play an important role in our lives and in our communities; often where we celebrate birthdays, graduations, first dates, and major life moments. They provide much more than food, they provide nourishment and create communities. Restaurants bring groups of people and that traffic often brings safety.
The National Restaurant Association remains on top of the issue providing updates and resources including a fact sheet and a webpage with an FAQ, industry guidance, and foodsafety guidelines provided by ServeSafe to address increasing questions about COVID-19. We ensure foodsafety. Eat healthier.” Cash is dirty.
The National Restaurant Association recently issued guidance on foodsafety and social distancing precautions as restaurants begin their reopening planning efforts – preparing for significant shifts in the traditional dining experience. Leverage multichannel messages to elevate brand awareness.
.” Rejection is always expected when new ideas are shared, but when we looked around the restaurant we saw most guests on their phones– taking pictures of their food, splitting checks through Venmo, sharing on socialmedia. Those not on their phones, had them visibly on the table.
By sharing your menu across all digital platforms including your website, review pages and social channels, customers have ample opportunities to see it and therefore decide to make a buying decision—whether that be making an in-person dining reservation or ordering food for delivery.
Design Your Floor Plan with Social Distancing in Mind. The floor plan of a seating area should not only make it easy for employees and patrons to observe social distancing guidelines, but the foot traffic flow should also make sense. Remove buffet and other communalfood areas. Clearly CommunicateSafety Guidelines.
Whether they be for office parties, conferences, birthdays or weddings, catering profits from the promise of efficiency, safety and most importantly—safe of mind. You may even get client requests you’re not used to, like having to add a food truck or using non-traditional type venues you would have never thought of using (1).
If running a restaurant wasn’t already expensive, running one under new distancing regulations means less capacity and investment in safety infrastructure that will take a toll on costs. Lastly, food cost should always be a consideration when making menu changes. Customer Communication. Optimize Inventory.
Train food, Ive come to learn, is its own distinct and expansive category. I often bring my own food on long train rides: okra stew and crab rice, or perhaps my dads spaghetti and meatballs, as well as fruits and cakes, all packed in my trusted backpack cooler, along with an electric travel Crock-Pot that has saved me on many Amtrak trips.
Additionally, they needed a strong communications roadmap to follow as they reopened. Restaurateurs took to socialmedia en masse to spread their messages and capture their share of audience. Loyalty club members earn points for dollars spent and receive free food when they reach a milestone number of points.
Maybe there was a breakdown in communication somewhere along the internal meal preparation process. One unhappy guest can spread horrible reviews about your restaurant across socialmedia, which can decrease customer loyalty, sales and, ultimately, your reputation. Digital tools make the communication easier and more accurate.
According to a recent study by Mastercard , “79 percent of respondents worldwide say they are now using contactless payments, citing safety and cleanliness as key drivers.” Restaurateurs are facing a herculean effort just to produce and serve great food in this environment. Amp Your Social Presence with Ecommerce Features.
Some of the biggest risks that you’re likely to face as a restaurant owner include: Foodborne illnesses: food poisoning, contaminated water, and cross-contamination of cooking ingredients. Spread of infectious diseases due to the social nature of restaurants. Develop Effective Communication Channels.
Every day, youre juggling staff, food quality, inventory, customer service, purchasing, and moreall while trying to cultivate a dining experience that wows your customers enough to keep them coming back. Customer Service and Experience Great food and drink is only truly enjoyed when its coupled with a great service experience.
Kyle Collins is Marketing Director for Patina Restaurant Group, formed by Nick Valenti and Joachim Splichal as a bicoastal boutique restaurant and food service company. The firm has approximately 60 restaurants and food service operations. Our teams really rose to the occasion, banding together to support our local communities.
From logistics to marketing, staff communication to moving the kitchen, reopening a restaurant successfully is all about the details. This clarity also lets you communicate confidently with your team and customers, helping them buy into your vision for your restaurants future. Dont just replicate your old setup.
We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on socialmedia. The pandemic has changed the way we view the dining experience – with quality, safety and speed of delivery somewhat overshadowing ambience and in-person service. Trending with a Digital-First Strategy.
While the pandemic forced consumers to leverage contactless payment, such as tap-to-pay, out of pure health and safety concerns, it’s quickly become the normal course of business for restaurants aiming to streamline operations and maximize convenience. in a full-service restaurant will jump to a fast-food operation for the $3.50
By Indiana Lee, Contributor Guests want to know where their food comes from, how it was raised, and whether it aligns with their values. This shift is driven by growing environmental awareness, socialmedia scrutiny, and increased access to digital information.
The year 2020 has brought with it many changes, whether social or medical, the happenings of the last few months will have a lasting impact on the food and hospitality industry and the consumers that make use of it. With the pandemic came a change in the way consumers socialized, ate and spent their money.
The Manifest surveyed 501 people about their food delivery and restaurant habits during COVID-19 and found that two-thirds of people ate in-person at a restaurant in July 2020. Nearly two-thirds of people (65 percent) ordered food delivery in July 2020 as food options remain in-demand, but restaurant profit margins decrease with delivery.
General Mills Foodservice' s Neighborhood to Nation Restaurant Recipe Contest will award $100,000 to restaurants and food trucks nationwide. The Neighborhood to Nation Recipe Contest is open to foodservice operators, chefs and line cooks who develop recipes for menu items served at independent, commercial restaurants or food trucks.
Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study. "But while consumers are anxious to get back out there to eat, they come with new expectations on everything from menus to the technology used to increase safety. How Is Casual Dining Doing?
" Under the banner of its longstanding “We Help You Make It” promise to foodservice operators, US Foods Holding Corp. How to create engaging socialmedia content to stay connected with customers. Also launching today, is a special edition of the company’s Food Fanatics magazine.
" Under the banner of its longstanding “We Help You Make It” promise to foodservice operators, US Foods Holding Corp. How to create engaging socialmedia content to stay connected with customers. Also launching today, is a special edition of the company’s Food Fanatics magazine.
US Foods Ghost Kitchens. US Foods Holding Corp. launched US Foods Ghost Kitchens, a program designed to guide restaurant operators every step of the way when opening their own operation, helping them easily add a new revenue stream. It’s critical to our corporate mission and the values we strive to achieve.”
Customers drive up to the designated lane, scan their order code and are rewarded by getting their food quicker. Improvements here increase order accuracy and cut down on added food costs for remaking a stolen or misplaced order as well. Own Your Changes In March 2023, restaurants’ food prices were 8.8 percent this year.
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