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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. ” As the agency celebrates its 15th anniversary, Embark is unveiling a new logo, updated website , and a refreshed slogan: “For the industry, by the industry.”

Marketing 474
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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Consumer behavior is constantly evolving.

2025 195
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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Use local keywords in your social media posts, too. Keep the entry process simple.

Marketing 195
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Social Media Do’s & Don’ts for Today’s Restaurateurs

Restaurant Engine

According to one survey , 62% of respondents check a restaurant’s social media before deciding to dine there. In addition, 42% of respondents prefer social media to search engines when they are looking for new restaurants. They plainly show the importance of social media for your restaurant.

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The Restaurant Operator’s Guide to Restaurant Apps in 2025

ChowNow

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. These apps make it easier to manage digital orders, streamline kitchen operations, and reach more customers. Reservation and table management apps.

2025 195
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5 Ingredients for Success when Starting a Pizza Shop

Indoor Media

Your storefront, as is your social media, website, or delivery boxes, is essential. To-Do: Create a cohesive brand (logo, colors, messaging) across all platforms Run promotions and highlight unique menu items Ensure your website is mobile-friendly with clear menus and photos 3. Poor time management?

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How to Build Restaurant Loyalty Programs That Boost Revenue (And Reward Customers)

SpotOn

Loyalty program costs might include discounts and free item redemptions, paid social media advertising, and printing costs for signage. Spread the word online There are three main online spaces where you can connect with potential rewards members: in their email inbox, on your social media pages, and on your website.