The Restaurant Group

DECEMBER 28, 2024

Introduction Social media has transformed the restaurant industry into a dynamic, interactive space. By adopting strategic social media practices, you can expand your reach, attract diners, and create a loyal community around your restaurant. A strong social media presence is like your restaurants digital storefront.

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Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. We were entering the saturated fast-casual burger space and knew we needed to make an impact. We wanted it to feel high-end but also lively and social. Don’t just rely on organic social media.

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ChowNow

JUNE 12, 2025

In this article, you will learn: Tactics that increase restaurant check sizes without slowing down service How to boost restaurant sales through your own digital channels Proven ideas for driving repeat business from loyal and casual guests alike 1. Focus on consistency over perfection, and always include direct links to your online ordering.

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Loyalty Program Social Media Online Ordering Email Marketing 195

Modern Restaurant Management

MAY 22, 2025

Fine dining venues benefit from understated elegance through embroidered logos on professional attire, while fast-casual concepts can leverage more dynamic graphics and color palettes to reflect their energetic atmosphere. Strategic use of color should inform uniform design decisions.

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Modern Restaurant Management

FEBRUARY 27, 2025

. “We’re thrilled to collaborate with Dylan, who is the perfect partner for us because she also combines a bunch of amazing things – she’s a talented and successful artist, basketball star, entrepreneur, activist, fashionista, and social media influencer. JA: Social media is huge for us.

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ChowNow

OCTOBER 2, 2024

Social media marketing for restaurants is one of the most direct ways to engage with diners to increase awareness, loyalty and drive sales. Thankfully, you don’t have to be a social media expert to use it effectively for your business. Instagram is the second most popular social media network behind Facebook.

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7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. If you run a burger joint near a college campus, you could create social media content and promotions tailored to students' preferences and budgets.

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ChowNow

MARCH 21, 2025

Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Do they rely on social media, local events, or partnerships with delivery services? Use Social Media Insights Social media isnt just for marketingits a goldmine of customer data. How Are They Marketing?

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ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. A casual brunch spot in a college town will attract a different crowd than a high-end steakhouse in a business district. Consistency Across All Platforms : Your social media, signage, and menus should all have a cohesive look.

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Modern Restaurant Management

FEBRUARY 25, 2022

It needs to be visible to casual browsers who simply won’t take the time to download information that should be easily accessible. Social media platforms will play just as significant a marketing role for restaurants in 2022. That needs to go. Your menu is one of your most crucial web pages. The Importance of Instagram.

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Modern Restaurant Management

JUNE 27, 2025

Benefit expectations vary by restaurant type: For example, respondents from casual dining restaurants hope to achieve a significantly greater benefit in enhancing customer experience (60 percent) compared to those in the quick service, fast casual and café segments (48 percent). What's Fueling QSR and Fast Casual Visits?

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Modern Restaurant Management

FEBRUARY 18, 2020

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. They learn, live, and socialize in this digital world, and they have strong feelings about brands and what they expect from them. billion in spending by others.

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Modern Restaurant Management

APRIL 1, 2020

Although we are not having guests eat in our dining rooms, Teriyaki Madness is utilizing technology to combat the fallout through an emphasis on pickup and delivery, innovative curbside service and social media promotions across its website and mobile app.

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ChowNow

JANUARY 23, 2025

Here are the most effective ways to accomplish this: Stay active on social media: Share updates about your menu, highlight special events, or give followers a behind-the-scenes look at your restaurants operations. For more expert tips, check out our article on social media marketing for restaurants. Absolutely.

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Modern Restaurant Management

MAY 9, 2025

In cities like New York, you’ll find eateries that mirror the bistro’s casual sophistication, while Tokyo’s intimate wine bars reflect a similar ethos of warmth and simplicity. Similarly, the rise of casual fine dining echoes the bistro’s knack for blending refinement with accessibility.

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EATER

NOVEMBER 26, 2024

That demand has been steadily growing over the last decade , but thanks to social media — particularly, the niche of #MatchaTok — it’s seen a recent, sudden spike. In the US, matcha sales have reportedly reached in excess of $10 billion over the past 25 years. Now, the matcha industry is struggling to keep up.

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Restaurant Business

JUNE 11, 2025

Symbiosys will allow DoorDash to place ads for restaurants outside of its app—on Google, social media and websites—for the first time. Launched in 2022, it is the fastest-growing retail media network in history, according to the company. Now DoorDash is working to make its ads business bigger and more sophisticated.

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Modern Restaurant Management

MARCH 8, 2023

If they take the risk of stepping outside their homes, diners look for more than casual, throw-away experiences. That’s why social media can be a game-changer for the hospitality industry. The act of dining out is increasingly tied to people’s social media presence. What Has Instagram Got to Do With It?

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ChowNow

MAY 2, 2025

Its your chance to turn casual diners into consistent regulars, promote new menu items before they even hit the table, and build a real sense of community around your restaurant. And heres the real advantage: email still outperforms social media when it comes to open rates, click-through rates, and return on investment.

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Modern Restaurant Management

SEPTEMBER 23, 2020

Whether fine-dining or fast casual, great service now revolves around the customer experience you bring to every interaction. Brands that were positioned with the right technology, such as pizza delivery and other fast and casual outlets have thrived during the pandemic.

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ChowNow

JUNE 6, 2025

A casual neighborhood spot will use different language than a fine-dining restaurant trying to earn a Michelin star. Tight writing keeps people engaged—and makes your copy easier to repurpose across your website, socials, and review platforms. In Social Media Profiles (Instagram, Facebook, TikTok) Your short bio is prime real estate.

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ChowNow

FEBRUARY 21, 2025

Promote this offer on your website, social media, and even in-store signage to encourage customers to make the switch. Leverage Social Media & Community Engagement Social media is one of the most effective ways to spread awareness about your restaurants direct ordering.

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Modern Restaurant Management

JUNE 24, 2020

Take the casual-dining chain, TGI Fridays, for example. With the right tech, it’s easy to promote loyalty programs, customized offers, and coupons through social media, email, and other marketing channels, such as text messaging. Updated restaurant technology is the key to being a modern, successful establishment.

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Modern Restaurant Management

APRIL 17, 2020

. “Instagram-worthy” is a thing in the restaurant business and it’s not going away: who hasn’t snapped a photo of a drool-worthy meal to share on social media? Part of your social media marketing strategy might be stepping up your ‘gram game with careful attention to plating, and that’s smart.

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Modern Restaurant Management

MAY 30, 2025

introduced "Perkins Griddle Go," a fast-casual concept for quick on-the-go meals, in 2024, with the first store opening in late October. Social media is a critical driver, with 58 percent of SMBs now on TikTok, while 38 percent are actively integrating AI into their operations. Perkins American Food Co.

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Fast Casual Food Point of Sale Mobile Ordering 251

EATER

MARCH 12, 2025

Trinas now sells 40 hot dog towers, which start at $35, in a night some as casual snacks for big groups, others as the centerpiece of celebrations. The concept was all but guaranteed to become a social media sensation: Like a bottle of pricey booze, Sir Wieners tower is brought to the table by servers wielding sparklers.

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Modern Restaurant Management

APRIL 9, 2024

We’ve seen this trend take off at many quick-serve or fast-casual chains, where displays and screens provide entertainment value for patrons as they wait for their meals or decide if they are staying for dessert. Experiences like these are here to stay as the lines between physical and digital media continually blur.

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Modern Restaurant Management

APRIL 29, 2020

Joey Coiffi, top photo, CEO of The Salad House , a growing New Jersey-based fast casual franchise, discusses how their restaurants were able to quickly ramp up to help out, the impact of social media sharing as well as restaurant technology's role in giving back. How did you get the idea to contribute your food to hospitals?

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Modern Restaurant Management

DECEMBER 31, 2024

Cottage cheese had a social media-fueled renaissance. But this trend wasn't just seen on social media. And while college years are punctuated by exams, getting the most out of the college experience requires energy for epic, early-morning weekend tailgates and late-night socializing.

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Restaurant Business

JUNE 27, 2025

Jeff had nailed bagel making by then, and started selling his bagels online, using social media. “The News Emerging Brands franchising Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts. The first few were terrible,” he said.

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Modern Restaurant Management

JANUARY 22, 2020

Thanks to the arrival of food delivery applications, the casual diner can now satisfy his or her cravings whenever he or she pleases. The Increasing Role of Social Media. These numbers indicate that being present in social platforms (such as Facebook or Instagram) and other digital channels have turned into a necessity.

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Modern Restaurant Management

JULY 2, 2021

This sudden interest in food has led to the rise of social media influencer “foodies” whose star power rivals Food Network hosts. And with millions of recipes being shared over social media channels daily, this interest will surely grow over time. The targeting isn't exact, but there are some cost savings.

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Social Media Point of Sale Email Marketing Consumer Goods 474

ChowNow

JANUARY 23, 2025

Social media Everyone is on social media , even if every person isnt on the same platform, so youll need to hit each of the major apps like: Instagram Facebook X (Twitter) TikTok Create a buzz with event pages, behind-the-scenes teasers, and countdowns to the big event.

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Events Seasonal Menu Social Media Customer Experience 195

Modern Restaurant Management

FEBRUARY 24, 2025

The research stems from in-person chef interviews and a nationwide survey of more than 400 restaurant owners and operators spanning 47 states with respondents ranging from fine dining establishments to fast-casual venues, breweries, and caterers. "This

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Restaurant Business

JUNE 24, 2025

Probably not The Bottom Line: The fast-casual Mexican chain remains a shockingly good value and its first-quarter sales slowdown was not out of the ordinary. Social media erupted over portion sizes last year, which had a side effect of creating stress for employees as customers videoed their orders being put together.

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ChowNow

APRIL 11, 2025

Social proof shows youre legitimate People trust other people. Its not just about the messaging youve created on your website or social mediaits about what others are saying about you, and whether that feedback builds trust before a guest even walks through the door. Heres how reviews are shaping your business every day.

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Online Ordering Social Media Customer Service Customer Experience 195

Modern Restaurant Management

FEBRUARY 18, 2020

” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. In the short term, it’s QSR that will experience labor improvement, then fast-casual. Restaurants will become increasingly casual.

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