‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’
Modern Restaurant Management
JULY 16, 2025
Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. Why did you want to open a marketing firm with a bar/restaurant/hospitality niche and what is the significance of the name Embark? “That’s the difference. .”
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