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Unlocking More Reservations with Budget-Friendly Email Marketing

The Rail

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. Here are some ways to use email marketing effectively.

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Why restaurants should take reservations

Open for Business

People fall into two categories when it comes to reservations: Love ‘em or hate ‘em. Guests on team reservations tend to be planners, the people who aren’t willing to wait for a table or roll the dice on where they’ll have dinner. Team no-reservations, on the other hand, prize spontaneity. Reservations bring order to this chaos.

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What restaurant owners need to know about reservation management

Open for Business

Reservations are nothing new. Fine-dining restaurants and their guests have long relied on the predictability that reservations bring. Increasingly, it isn’t just white tablecloth spots that benefit from letting guests book in advance. Restaurants at every level benefit from reservations systems.

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How Restaurant Reservation Software Can Help with Reopening in 2021

Touch Bistro

However, guest safety is still a top priority and many restaurant are turning to restaurant reservation software to navigate the tricky business of fully reopening their dining rooms. While restaurant reservation software is becoming essential to reopening, the technology is still new to many restaurateurs. Let’s dive in.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

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How Restaurants Can Use Loyalty and Reservations to Grow the Brand

Squirrel Systems

Two such powerful tools are loyalty programs and reservation systems. For instance, a customer who frequently orders vegan dishes might appreciate a discount on the new vegan menu items. Data Collection Reservation systems can collect valuable data about customers’ dining preferences and frequency.

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How Third-Party Reservation and Delivery Can Impact Your Restaurant Business

Squirrel Systems

While third-party reservation and food delivery services offer convenience and increased visibility for restaurants, they also have several drawbacks. These services handle customer inquiries, bookings, and delivery, which can lead to a disconnect between the restaurant and its patrons.